Ashley Curtis Email & Phone Number

Cincinnati, Ohio, United States

• Responsible for managing all Kroger related business for the company.
• Work with clients to establish short-term and long-term objectives and strategies for success at Kroger.
• Responsible for Kroger Headquarter appointments and managing Category Manager relationships.
• Focused on optimizing sales fundamentals (pricing, promotion, assortment, shelving) in order to drive business.
• Optimize, implement, and manage promotional plans while keeping within set trade rates.
• Help clients navigate CCP process while keeping Kroger + Client partnership a priority.

Cincinnati, Ohio Area

High-energy instruction and presentation of choreographed dance-based aerobic and strength-training routines to classes of students. Owner of 2 fitness facilities with 200+ clients and staff of 25 instructors.

Cincinnati, Ohio

• Responsible for managing and growing Hain Celestial’s Tea, Baby, and Pantry businesses at Kroger.
• Responsible for managing $80MM in annual sales across major brands including Celestial Seasonings Tea, Earth’s Best Baby, Spectrum Culinary, and MaraNatha Nut Butters.
• Responsible for Kroger Headquarter appointments and managing Category Manager relationships.
• Focused on optimizing sales fundamentals (pricing, promotion, assortment, shelving) in order to drive business.
• Utilizing a trade budget in order to drive sales and volume, while making sure to keep within company set goals for T:S ratio.
• Manage the sales forecast for brands, as well as managing individual item forecasts for supply chain purposes.

Cincinnati, Ohio Area

• Drive brand growth in Kroger stores by optimizing assortment and planning promotional activity.
• Responsible for managing 20+ companies across 25 categories spanning HBC, Grocery, and GM.
• Achieve business objectives set by represented CPGs including filling assortment voids, growing sales, and driving the category.
• Create and present sales decks in order to achieve brand's goals in Kroger new item appointments.
• Develop marketing plans for assigned category/brands including in-store promotions and display plans.
• Manage sales forecasting to make sure client and Kroger's needs are met.

Performed category resets in Kroger stores.