Ashley Curtis Email & Phone Number

Cincinnati, Ohio, United States

• Responsible for managing all Kroger related business for the company.• Work with clients to establish short-term and long-term objectives and strategies for success at Kroger.• Responsible for Kroger Headquarter appointments and managing Category Manager relationships. • Focused on optimizing sales fundamentals (pricing, promotion, assortment, shelving) in order to drive business. • Optimize, implement, and manage promotional plans while keeping within set trade rates. • Help clients navigate CCP process while keeping Kroger + Client partnership a priority. • Help clients with forecasting to ensure Kroger supply needs are met.• Act as client lead on strategic partners to ensure best MPG experience across all sales pillars.

Cincinnati, Ohio Area

High-energy instruction and presentation of choreographed dance-based aerobic and strength-training routines to classes of students. Owner of 2 fitness facilities with 200+ clients and staff of 25 instructors.

Cincinnati, Ohio

• Responsible for managing and growing Hain Celestial’s Tea, Baby, and Pantry businesses at Kroger. • Responsible for managing $80MM in annual sales across major brands including Celestial Seasonings Tea, Earth’s Best Baby, Spectrum Culinary, and MaraNatha Nut Butters. • Responsible for Kroger Headquarter appointments and managing Category Manager relationships. • Focused on optimizing sales fundamentals (pricing, promotion, assortment, shelving) in order to drive business. • Utilizing a trade budget in order to drive sales and volume, while making sure to keep within company set goals for T:S ratio.• Manage the sales forecast for brands, as well as managing individual item forecasts for supply chain purposes. • Manage broker partners in order to increase divisional reach and increase allocations on both open stock and shipper support.

Cincinnati, Ohio Area

Drive brand growth in Kroger stores by optimizing assortment and planning promotional activity. • Responsible for managing 20+ companies across 25 categories spanning HBC, Grocery, and GM.• Achieve business objectives set by represented CPGs including filling assortment voids, growing sales, and driving the category.• Create and present sales decks in order to achieve brand's goals in Kroger new item appointments.• Develop marketing plans for assigned category/brands including in-store promotions and display plans.• Manage sales forecasting to make sure client and Kroger's needs are met.• Generate and analyze sales reports for brand analysis and sales presentations.• Use insights to drive brand activity, new products and strategies.• Manage a support team and help to ensure all work is done accurately and on Kroger's deadlines.

Performed category resets in Kroger stores.