Ashley Yoder Email & Phone Number

Columbus, Ohio, United States

Columbus, Ohio

Created and implemented strategies for Salesforce journeys to drive leads to sales partnersServed as the facilitator on the Leadership Rotation Program Alumni Council, organizing and running council meetings and events

Columbus, Ohio

Devised the most effective activation strategy for each individual campaign and managed the creation and implementation of a broad range of tactics, including Salesforce journeys, emails, social media, blog posts, newsletters, videos, direct mail, webpages, and other materials to support sales conversations

Columbus, Ohio

Rotation 2 (February-June 2020): Agency Marketing and Commercial Lines MarketingDeveloped and managed thought leadership content for social media and blogs, including planning and implementing the strategy, analyzing data, and preparing detailed reports to show adoption, engagement, and improvementLed marketing efforts for proprietary studies and collaborated with multiple teams to activate survey findingsRotation 1 (August 2019-February 2020): Social MediaCreated and implemented a new social selling program for financial advisorsInternship (May-August 2018): Diverse and Cause MarketingDeveloped a foundational plan leveraged to build an enduring relationship with Hispanic consumersEvaluated and optimized digital assets to be culturally relevantServed on the Communications & Marketing Committee of the All Women Associate Resource Group, dedicating extra time at work to create marketing materials and develop a social media strategy with the goals of connecting women at Nationwide and advancing their roles in the workplace

Master Of Business Administration - Mba, Strategy And Leadership

Bachelor'S Degree, Marketing

Activities and Societies: Breen-Phillips Hall Council President, Health and Fitness Club President, Mock Trial Team Captain, United Way.