Ashley Lackinger Email & Phone Number

Integrated marketing expert (5 brands, 4 mega brands) accountable for bringing Center Store and Fresh CPG brands to life for the shopper through creative, holistic marketing campaigns.Strategize, develop, and execute Evergreen, Product Launch, and Seasonal marketing campaigns across the shopper journey to grow brand awareness, product trial, and brand.

• Manage and grow $675M+ portfolio spread across 4 brands, spanning multiple categories:
• Pure Harmony $11M+: premium pet food brand
• Paws Happy Life $33M+: mainstream pet food brand
• That’s Smart! $130M+: entry level price point grocery megabrand
• Food Club $500M+: mainstream grocery megabrand-Analyze macro and micro market trends (Mintel, IRI, Numerator, SAP, sales data) to create 1, 3, and 5 year Brand Plans to optimize and grow Own Brand sales for our.

Greater Chicago Area

3AM Thoughts Production is creating content that is meaningful, relevant, thought-provoking, and personal with a focus on empowering intersectional artists.-Responsible for annual content and business planning, pre-production, production, and post production of Chicago film content, and live event partnerships.-Created an inclusive web series (For Better).

Greater Chicago Area

Assistant Brand Manager for 2 master brands and 12 sub-brands; Merrick master brand: Grain Free dry, Grain Free wet, Backcountry, Classic, Limited Ingredient Diet, Lil' Plates, 96%, Chunky, Purrfect Bistro, SeasonalsWhole Earth Farms master brand: Whole Earth Farms, Small Breed2019 Product Innovation:Managed the launch of 40+ SKUs, from strategic concept.

Greater Chicago Area

Packaging and product expert for 3 master brands and 18 sub-brands;Merrick master brand: Grain Free dry, Grain Free wet, Backcountry, Classic, Limited Ingredient Diet, Lil' Plates, 96%, Chunky, Purrfect Bistro, Seasonals, Fresh Kisses, Kitchen Bites, Power BitesWhole Earth Farms master brand: Whole Earth Farms, Small BreedCastor & Pollux master brand.

Greater Chicago Area

Project Manager for 3 master brands and 18 sub-brands; Merrick master brand: Grain Free dry, Grain Free wet, Backcountry, Classic, Limited Ingredient Diet, Lil' Plates, 96%, Chunky, Purrfect Bistro, Seasonals, Fresh Kisses, Kitchen Bites, Power BitesWhole Earth Farms master brand: Whole Earth Farms, Small BreedInnovation and Base Business.

Greater Chicago Area

A website that is all about sharing empowered womens' stories and providing inspiration to follow your dreams. The blog features written interviews with women in all different industries sharing how they got to where they are. The web series features in-person interviews with women from Chicago. ​Learn everything #ladyboss at our website.

Greater Chicago Area

Responsible for increasing Live Event revenue across Learning and Development, Corporate Entertainment, Meeting Support, and Live Content.2013 Results-100% of Target Goal1st Half of 2014 Results-Pacing to 100% of Target Goal

Courtyard Mag Mile

Responsible for increasing guestroom and catering revenue across Association, Government, Education, Sports, Tour & Travel, Entertainment, and Weddings.Successfully prospect, shareshift, and grow current accounts to increase revenue. Successfully negotiate contracts and proposals to create win/win solutions.Created new marketing material for wedding and.

Midway Hotel Center

Responsible for increasing guest rooms and catering sales for 7 properties:Marriott, Courtyard by Marriott, Fairfield Inn & Suites, Hilton Garden Inn, Hampton Inn, Holiday Inn Express, and Sleep InnPrimarily Corporate, Government, and Association segments.Responsible for business evaluation throughout multiple brands, as well as generating new and repeat.

Lead a team of 6 fellow students covering areas of:Design, Interactive Marketing, Social Media Marketing, and Market ResearchDeveloped solutions to increase brand awareness and drive sales of the Wild Harvest/Shop the World Jewel-Osco brands: -Smart carts-QR codes-Education at point of purchase-Upsell opportunities-Facebook campaigns-Personalized websites.

Competitive entry consultation team through Northern Illinois University. Evaluated current and future services offered at the resource center and the positive effects on the current clients. Specialized in quantitative data and social media marketing.

Find and recruit candidates for executive level sales and marketing positions within the food industry.Successfully place skilled and qualified candidates with growing companies to increase company profitability.

Compiled spreadsheets of information on current mtvU affiliate universitiesSent mtvU swag and information to possible partner schoolResearched mtvU-interested universities and organized information to be put into presentations Put together and bound presentations on mtvU to be delivered to mtvU-interested universities; NIU CampusWorked with NIU Housing and.