Ashley Lemley Email & Phone Number

Cleveland, Ohio, United States

Cleveland, Ohio, United States

Cleveland, Ohio

As a freelance creative based in Cleveland, Ohio, I am passionate about storytelling and creative thinking through design, photography, and video. I enjoy working with businesses and organizations of every shape and size and playing a role in sharing their missions to a community of diverse stakeholders. With an extensive background in a variety of fast-paced, digital design and production positions for non-profit and for-profit organizations, I come with the expertise to make your business shine bright.

Washington D.C. Metro Area

Captured & promoted network's mission through graphic design, photography, & video to a variety of audiences. Key functions:- Managed strategic print & digital communications driven by constituent need, including; student & teacher recruitment, development, community/family outreach & campus administration- Created attention-grabbing, on-brand, event collateral material including; brand identity, invitations, event signage, print advertising, social campaigns & email messaging, totaling 23 event packages- Photographed 50+ fundraising & community events while art directing marketing campaign creative, including organizing & archiving photo/video library of over 5,000 searchable assets- Captured classroom activities, student/family & teacher portraits, & directs installation of photography exhibitions for development & community events - Produced, filmed, & edited 75 external and internal videos telling KIPP DC's story including fundraising campaigns, residency & alumni programs, student/teacher for promotional & recruitment, & CEO communications- Assisted with management of website, improving user-experience & drive conversion with rich, "sticky" content, including original infographics and 4k high-definition video; increasing unique visitor traffic 26%-Spearheaded adoption of MailChimp email marketing platform, including responsive email templates, content marketing strategy. Transitioned print quarterly newsletter to digital platform, reaching 5,000+ subscribers- Increased Vimeo presence by building library of 26 videos, resulting in 10,200+ earned plays & 26% attention lift- Assisted in growth of social media presence to nearly 45,000 user per month with graphics, photos, videos & information on marketing materials, resulting in 116% increase of Facebook page likes & 139% increase of Twitter followers

Washington D.C. Metro Area

Photojournalist coverage for various fundraising events including galas, benefits, auctions, luncheons, and award dinners.- 40 photo guarantee, including captions + attendee information, for each eventEvents include:• American News Women’s Club Honoring Barbara Walters• Martin Luther King Center 50th Anniversary Auction Brunch• Hope for the Warriors Gala's Honoree Reception Hour • Cherry Blossom Pink Tie Party

Washington D.C. Metro Area

- Assisted in creation of marketing plan and schedule for editorials, social media outlets, and visual outreach- Designed event and marketing materials including: sponsorship brochures, annual report, invitations and programs, e-newsletters, and fundraising mailings - Worked & established relationships with professional printers for print production - Collaborated in storytelling of mission through these outlets- Photographed all events including home dedications, sponsorship builds, & project progress - Photographs published in the Washington Post & Washington Post Express - 500+ professional quality photos added to library, established new cataloguing system- - Edited & produced videos highlighting corporate partnerships, special events, & homeowner experience- Collaborated in launch of new website using WordPress, continually managed all updates and assisted with content creation- Researched grant applications, reporting & compliance needs, spearheaded grants calendar- Managed data entry and recording of individual, corporate, and foundation donations, recognizing each contribution through donor acknowledgments - Conducted bi-monthly development reports. - Updated recognition tools for donors & sponsors, ensuring constituents most up-to-date information

Athens, Ohio

- Collaborated with supervisor & spearhead athletic department video & internet marketing; produced video packages for homepage content, team/individual highlight videos, and event promotion- Delegated assignments and ensured performance of over 10 student interns; managed scheduling- Operated Panasonic HPX170 & logged detailed footage for all recordings using CATDV & Lightroom- Edited over 200 videos utilizing Final Cut Pro, including 3 weekly video packages featured on Athletic Departments homepage- During role, website traffic increased 12% average every month

Contributed to organization mission and assisted with selection of 35 participating students, project and lesson planning for 6-week program, and group discussions addressing video, documentary material and current events; supervised pre-planning shoot schedule, video production and editing, on-screen talent and interviews. • Instrumental in major projects and teaching initiatives including Jackson 5 music video, video scavenger hunt, on-street interviews, on-camera training, storyboarding techniques, and editing.o Researched local clinics, housing options, and centers for students to use.o Produced fundraising documentary highlighting need for further funding and general impact of program on student body; production enabled through interviews with students responding to question “How did CTVN benefit you, what did you learn and what will you take with you?"