Ashley Lee Email & Phone Number

United States

Define and operationalize retail strategies that drive business impact and support overall brand health

Lead digital practice group for the Midwest, inclusive of: - Creating innovative campaigns that deliver business objectives and results across industries, including consumer lifestyle, B2B technology and healthcare- Helping to grow and mentor the digital team, building the practice from the ground up- Serving as a strategic digital advisor for clients- Defining and developing our offering and solutions within the marketing space

Chicago, Il

Create and oversee execution of digital marketing strategies, inclusive of organic and paid social media, analytics and measurement, research and insights, and creative development for owned channels

Managed brand reputation and online communities for parents and sitter recruits. Through performance data, developed strategies to increase awareness, broaden SOV and drive site traffic and conversions. Also supported product marketing and customer insights, sitter recruitment initiatives and SEO/SEM campaigns.

Role and responsibilities included supporting channel marketing initiatives across dealer, distributor and wholesale. Also supported product marketing and brand campaigns, including launching the company's digital strategy.

Assisted account executives with client-related projects, including media outreach, pitch development, internal newsletter creation, research and social media

Supported Communication Manager with media relations, development of internal newsletters and communications, copy for marketing collateral and planning for corporate fundraising events

Pitched national media outlets, researched potential clients, developed press releases and monitored media coverage

Daily a.m. newspaper, circulation: 9,500; Specialized in Faculty Senate Beat