Works collaboratively with clients to develop effective strategies that positively impact business. Co-leads agency practice group comprised of a team of staff members. Responsible for strategic planning, brand management, crisis response, media relations and corporate communications for a group of accounts within the firm. Proactively manages client communications from a strategic marketing perspective. From research and target segmentation to ROI analysis, approach has been fine-tuned to identify the right message for the right people at the right time. Focused on the development and implementation of integrated marketing campaigns designed to achieve impactful results but also oversees corporate reputation and crisis management for client base. Experience spans a variety of industries, including healthcare, publishing, government and electric utilities.

Managed the in-house marketing agency for 57 LifePoint-owned hospitals across the U.S. Led the implementation of a new project management software system that included process development and the training of Hospital Support Center marketing staff, freelance designers and marketing staff at all 57 hospitals.

Successfully led the marketing strategy targeting global bookstores and libraries in support of the sales effort to attract new customers and drive sales. Managed a team of marketing managers to facilitate marketing plans—from strategic development through post-campaign analysis.

Managed all marketing and communications of many Ingram programs and services targeting global booksellers and libraries.

Created and implemented strategic plans for all marketing and communications efforts which included direct mail, print, television, radio, and special events. Measured lead generation efforts in order to determine if mid-course corrections were needed.

Planned and coordinated all marketing and communications activities for the regional physician network division. Served as primary marketing contact for Saint Thomas physician practices. Worked in coordination with the hospital marketing department to accomplish common goals.

Represented more than 200 McDonald's restaurants in middle Tennessee, Chattanooga, and northern Alabama by providing local marketing services as well as assisting in the implementation of national programs.

Managed advertising, marketing collateral, brand development, public relations, and market analysis for a diversified group of clients. Also served on new business acquisition team.