Ashley Macik Email & Phone Number

Pittsburgh, Pennsylvania, United States

• Lead a team of three focusing on media relations, social media, thought leadership and crisis communication.
• Serve as public information officer during various crisis events, some of which have generated national media interest.
• Identified and executed PR opportunities surrounding the company’s participation in the 2022 Global Clean Energy Action Forum in Pittsburgh, which resulted in a Renaissance Award from the Public Relations Society of.

Pittsburgh, Pennsylvania, United States

• Drove PR efforts for the company’s new CEO in the summer of 2021, resulting in significant local and industry media coverage.
• Recruited and managed the team’s summer intern for two consecutive years; identified key projects, established goals and provided consistent direction.
• Established close relationships with leadership team and internal subject matter experts; prepared talking points and briefing documents for media opportunities and speaking engagements.
• Oversaw agency partners on various PR, advertising and brand campaigns, including the development of a new TV commercial that has been widely viewed in the Pittsburgh market.

Pittsburgh, Pennsylvania, United States

• Developed and executed public relations strategies for multiple clients ranging from nonprofits to small businesses.
• Served as the primary point of contact for media inquiries and opportunities.
• Provided strategic direction to help clients promote initiatives, elevate brand exposure and activate community engagement.

Eighty Four, PA

• Managed all media relationships, inquiries and opportunities.
• Produced and edited various external and internal communications, including press releases, leadership messages and thought leadership content.
• Strategically pitched story ideas to local and national media outlets as well as industry publications.
• Ensured that all content presented a clear, consistent and compelling image of the company to audiences across various platforms.
• Uncovered new storylines that positioned 84 Lumber as an industry leader and showcased the company's expertise.
• Facilitated interviews between internal subject matter experts and media outlets.

Greater Pittsburgh Area

• Assisted marketing communication managers with developing strategic, goal-driven messaging for events, product launches, lead-generation campaigns and channel marketing efforts.
• Converted complex technical data into clear, action-oriented content.

Pittsburgh, Pennsylvania, United States

• My role was to develop and execute strategies that built WESCO's brand and increased lead generation through digital content, including blog posts, whitepapers, eBooks and social media. I was responsible for the.
• Maintaining an editorial calendar for the company's blog.
• Drafting/editing all blog posts and social media messages and ensuring they aligned with WESCO's content and social marketing strategies.
• Managing day-to-day responsibilities for each social channel.
• Developing in-depth content such as whitepapers and eBooks.
• Collaborating with internal teams and subject matter experts to build a broader, strategic content pipeline.

Greater Pittsburgh Area

• Generated and implemented marketing initiatives to grow the company's Integrated Supply business.
• Partnered with Creative Services to produce customer-facing collateral such as newsletters, brochures and trade show graphics.
• Collaborated with Business Development to create targeted customer lists, distribute lead-generation campaigns and track opportunities.
• Created marketing campaigns for various suppliers to increase product sales.
• Represented WESCO and supported suppliers at trade shows and other events.

Greater Pittsburgh Area

• Assisted hiring managers with staffing needs and helped with recruiting efforts when needed.
• Proofread and edited job descriptions.
• Posted job openings to the company's website, job boards and social media sites.
• Aided in the development of a new HRIS system by testing different modules, identifying areas for improvement and supporting employees after implementation.
• Attended recruiting events to acquire talent for an entry-level sales training program.

Greater Pittsburgh Area

• Oversaw the corporate reception area by answering phone calls and assisting guests.
• Managed the company's general email account.
• Assisted different departments with various projects.