• Orchestrated the development, implementation and management of strategic brand campaigns, effectively elevating brand awareness and fostering increased customer engagement.• Devised comprehensive social media strategies spanning multiple platforms, customizing each message to resonate with the specific target audience(s) identified by the client.• Produced compelling blogs, press releases and newsletters, ensuring seamless brand consistency from the website to media interviews.•… Show more • Orchestrated the development, implementation and management of strategic brand campaigns, effectively elevating brand awareness and fostering increased customer engagement.• Devised comprehensive social media strategies spanning multiple platforms, customizing each message to resonate with the specific target audience(s) identified by the client.• Produced compelling blogs, press releases and newsletters, ensuring seamless brand consistency from the website to media interviews.• Edited and enhanced audio and video content for diverse projects.• Owner of Crafted Communications. Show less

• Consistently produced high-quality internal and external communications content, including news releases, talking points/key messages, presentations, blog copy and long-form writing.• Firmly grasped writing style for each client and produces accurate copy; proofreads following Associated Press style.• Distributed news releases and pulls read reports for the public relations team’s clients.• Worked particularly closely with content and social media teams to ensure seamless… Show more • Consistently produced high-quality internal and external communications content, including news releases, talking points/key messages, presentations, blog copy and long-form writing.• Firmly grasped writing style for each client and produces accurate copy; proofreads following Associated Press style.• Distributed news releases and pulls read reports for the public relations team’s clients.• Worked particularly closely with content and social media teams to ensure seamless integration and maximum results. • Executed a social media plan to promote public relations efforts. • Identified and managed influencer outreach program components in conjunction with the social media team. Show less

•Responsible for both planning and day-to-day tactical execution of digital content strategies for assigned clients and Woodruff itself.•Worked with Woodruff's social media and public relations/content teams, ensuring seamless integration across disciplines and creating timely, relevant content for distribution across multiple channels.•Collaborated with and mentor junior employees, providing execution and oversight of content strategies and tactics for assigned clients.•Utilized… Show more •Responsible for both planning and day-to-day tactical execution of digital content strategies for assigned clients and Woodruff itself.•Worked with Woodruff's social media and public relations/content teams, ensuring seamless integration across disciplines and creating timely, relevant content for distribution across multiple channels.•Collaborated with and mentor junior employees, providing execution and oversight of content strategies and tactics for assigned clients.•Utilized Sprout Social, Wrike, and Slack platforms in my everyday assignments.•Served on Woodruff's Diversity, Equity and Inclusivity Committee helping facilitate educational monthly conversations among team members. Topics have included developmental disabilities and ways to make the workplace more inclusive to honoring indigenous peoples day and the part marketing plays in honoring the indigenous community. Show less

•Supported internal communications and outreach efforts of the CAFNR Office of Extension•Highlighted the work of Extension specialists both on campus and across the state•Promoted new partnerships, vital information, programs, accomplishments and events via MU A&E Extension social media •Worked with MU Extension Communications and CAFNR Communications to ensure our communications efforts are inclusive, diverse, accessible, and equitable for all Missourians. •Mentored… Show more •Supported internal communications and outreach efforts of the CAFNR Office of Extension•Highlighted the work of Extension specialists both on campus and across the state•Promoted new partnerships, vital information, programs, accomplishments and events via MU A&E Extension social media •Worked with MU Extension Communications and CAFNR Communications to ensure our communications efforts are inclusive, diverse, accessible, and equitable for all Missourians. •Mentored communications interns who assist MU A&E Extension and the MU Climate Center in various journalistic projects•Served as a Communications Strategist for our new Missouri Small Business Development Center for Agriculture, Food and Forestry. This center is a collaboration of MU A&E Extension and Missouri SBDC.•Managed Rural Vaccination Action Group. A committee comprised of 15 members within MU Extension, School of Medicine and School of Health Professions. This group was created to educate MU Extension employees and Missourians about the precautions they can take to stay safe during the pandemic. Serve as the communications lead within the group as well. Show less

• Managed social media outlets and created engaging posts to boost viewership and awareness.• Organized, promoted and oversaw eight different programs such as the Campus Farmers’ Market, Student Ambassador Program, Recyclemania and MU Bike Share.• Supervised and mentored student employees as well as student volunteers throughout the year.• Constructed and distributed a monthly newsletter that included an events calendar, a feature story, sustainability tips and much more to raise… Show more • Managed social media outlets and created engaging posts to boost viewership and awareness.• Organized, promoted and oversaw eight different programs such as the Campus Farmers’ Market, Student Ambassador Program, Recyclemania and MU Bike Share.• Supervised and mentored student employees as well as student volunteers throughout the year.• Constructed and distributed a monthly newsletter that included an events calendar, a feature story, sustainability tips and much more to raise awareness of sustainability on campus.•Managed WordPress website for the sustainability office and created a News tab with frequent blogs discussing sustainability efforts on campus and in the community. Show less

• Wrote for KMZU online, covering community, state-wide and national news relevant to our audience.• Broadcast live from events throughout the state. Came up with questions and banter on the spot. • Created social media posts for KMZU Facebook and Twitter to promote coverage of stories.• Read the markets live on-air to provide Missouri farmers with the latest developments.• Managed and collaborated with fellow farm-focused reporters.

•Helped 23 faculty members with modifying or updating their Canvas courses.•Edited emails, bulletins and educational materials for instructors.•Created scripts and videos to help explain course materials to incoming students.•Co-taught undergraduates in Health Sciences 4400 and faculty members in Canvas tutorial workshops.•Managed social media outlets for Department of Health Sciences.

Winter (intersession) reporter

• Edited and organized program plans for MU Extension programs such as Selling Local Food or Farm Leases.• Created cover pages and acknowledgment pages for program binders.• Arranged information in educational units for easier educator access.

•Created social media calendars and managed all NCIS social media outlets.•Edited NCIS research papers, brochures and presentations before publication.•Organized and managed community outreach projects.•Acted as a main contact for NCIS Today magazine advertisements.

•Restored, selected, sorted and scanned photos under specific protocols in preparation for 100-year anniversary video production.•Used Adobe Photoshop and InDesign to construct a 100-year-fact-and-photo timeline and a broader impacts display with Extension employees.•Produced various marketing ideas for MU Extension’s 2014 State Fair booth.

•Assisted with teaching students how to write news stories for the Science and Agricultural Journalism online publication, Corner Post.•Assigned and edited stories for four to eight students per semester.•Managed Corner Post Facebook page to boost readership.

•Researched and blogged on topics that helped local businesses improve their existing websites.•Produced marketing emails via HubSpot.•Produced social media to market new blog posts.•Edited fellow employees’ blog posts.

•Marketed Summer CAFNR Academies via Facebook.•Acted as a liaison during the three-day academies session, providing photos and information via Facebook.

•Traveled to Costa Rica and participated in College of Agriculture, Food and Natural Resource’s EARTH Study Abroad Program.•Used photography, video production and editing, as well as writing and editing, to design a website promoting the program.•Blogged and reported on important issues related to climate change and sustainable agriculture.•Link: www.amc7wd.wix.com/costa-rica-tales.