Ashley Hicks Email & Phone Number

United States

Seattle, Wa, Us

Creates and leads the execution of the Event Strategy for North America and drives global event strategy to ensure Brooks retains world class brand identity and experiences. Manages multiple multi-million dollar events and projects simultaneously, overseeing everything from creative ideation through execution and post-event analysis. Key achievements include: - Proven ability to lead multi-stakeholder groups through complex projects, regularly presenting progress and results to senior leadership to ensure alignment and achieve strategic objectives. - Led negotiations for large-scale, multi-year sponsorships with national partners, ensuring Brooks' strong presence in key markets with target audiences. - Manage relationships with several external agencies and production companies to deliver high impact events within budget. - Led the development and execution of branded pop-ups experiences from start to finish. Worked with experiential agency to manage 6-month planning process. Worked cross-functionally with all marketing channels, legal, finance, and retail to drive brand alignment and marketing of pop-ups.

Irvine, Ca, Us

- Led end-to-end production of retail activations, delivering immersive brand experiences across Rivian Experience Spaces and driving measurable demand for the business.- Collaborated with cross-functional teams and external agencies to execute live and virtual events supporting global product launches, enhancing brand visibility and consumer engagement.- Managed complex project timelines, workstreams, and budgets, ensuring successful cross-functional alignment and achievement of event goals.- Delivered high-impact activations for the launch of Rivian’s Venice Hub and R1S debut, creating compelling experiences that resonated with target audiences.

Seattle, Us

Launched Atlanta regional market (July 2019) and quickly built a local marketing team including market coordinator, earned media specialist, and five experience leads. Created regional marketing strategy with KPI’s for new customer acquisition, member retention, store/digital traffic, and overall customer lifetime value, while connecting Co-op wide initiatives at market level. - Managed annual grants budget of $100k and served as lead on strategic direction and planning in support of relationships with key non-profits and grant recipients. - Trained experience leads to implement category specific marketing strategies at their store locations to drive demand and increase coupon conversion with a result of 100% growth of running category in market. - Negotiated and managed sponsorships for local events resulting in 40% conversion rate of coupons and lead generation of over 15k new emails collected for sales funnel.

New York, Us

Implemented and managed all aspects of Atlanta’s field marketing strategy through the creation of strategic local partnerships and sponsorships, influencer marketing, brand awareness, retail demos, and event activations with a goal of sampling 540,000 consumers annually. Hired, mentored, and trained team of 20+ high-performance brand ambassadors. Managed market budget of $250k and established and tracked KPI’s across multiple consumer touchpoints (branding, digital, paid media, and retail). - Created pilot Brand Ambassador mentor program to help increase retention, increasing average retention rate from 6-months to one year. *Adopted in 10 additional markets, successfully increasing retention rates for the entire department. - Worked directly with Sales team to increase market’s sales by more than $1M and market share by 2 points; *generated peaks in key product lines in conjunction with field sales and sampling efforts.

Richmond, Va, Us

Launching innovative business development growth strategies and implementing strategic processes across multiple lines of operations, I leveraged company strengths to increase profits and engage the community. Some highlights of my experience in this role include…• Co-founded this organization that has helped to diversify the running community and built a community of more than 200K African-American women; received Oprah Winfrey’s Standing O-Vation Award.• Launched marketing plans that increased event sales by 140%, leading to a $100K profitability outcome; designed content and deployed across a variety of print, digital, social, and mobile channels. • Cultivated co-branded activations with corporate partners including Coca-Cola, UnitedHealthcare, Verizon, Dark & Lovely, Publix and REI; sold more than $400K in sponsorships. • Piloted the e-commerce business, generating more than $600K in annual sales; and grew the online community to more than 200K members

Atlanta, Georgia, Us

Managing all aspects of key client accounts, including business development, logistics, and client services, I served as a liaison to ensure excellent levels of communication and promoted the achievement of objectives.Some highlights of my experience in this role include…• Spearheaded a large-scale activation for the US Marines called “Leaders of the Hardwood”; controlled expenses and managed budgets, handled program logistics, and served as the on-site contract manager.

London, England, Gb

I executed strategic marketing programs and coordinated seasonal efforts including product placement, event activations, onsite branding, and paid advertising. In this role, I also managed relationships with external digital, experiential, and PR agencies. Some highlights of my experience in this role include…• Orchestrated the transition of 13 retail locations to R&P, deploying an expansive rebranding campaign; managed ongoing internal / external rebranding communication. • Directed email marketing campaigns, increasing open rate of emails from 5% to 8%; advised company regarding strategies to grow online presence.

New York, Us

Managing strategic internal and external partnerships to accelerate growth, I customized sales and marketing programs for key clients, specializing in writing press releases and pitching trade, local, and national publications to secure key stories in the Wall Street Journal, New York Ties, and Crain’s New York. Some highlights of my experience in this role include…• Managed, wrote, and edited all employee communications including press releases, newsletters, video scripts, company collateral materials, and speeches; led content development for the corporate website.

Columbia, South Carolina, Us

• Organized and managed production of network programs and documentaries• Wrote and directed the documentary, Jail No Bail, which received national syndication and media coverage• Created art direction for all productions including set lighting, props and graphics• Managed all project communications (client and internal) while leading production teams• Served as lead producer for ETV Road Show: Santee; Worked with local community leaders to generate content ideas, organized crew members, shot and edited packages, created a rundown and wrote lead-ins for talent

Rock Hill, Sc, Us

•Administered lessons in advance design, desktop publishing and computer graphics.•Responsible for creating a syllabus, lesson plans, grading papers and mentoring students.

• Produced and directed documentaries on the South Carolina Lowcountry region• Directed Penn Center: A Legacy of Change, which was selected to air as an ETV Carolina Story• Served as the Lead Producer for ETV Road Show: Horse Country. Developed relationships with community leaders, organized crew members, and shot and edited packages

•Responsible for directing 6 and 11 pm newscast•Supervised and trained production assistants on audio, editing, chyron and cameras

Atlanta, Ga, Us

M.S. Communications Practice, Brand Management

B.S. Mass Communication