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Senior Global Events Marketing leader with 15+ years of experience and a passion for driving ideas, concepts, creative strategy, and partnerships that deliver authentic and lasting relationships between people-brands and their customer. Experience spans E2E production, direction, project management and leadership across digital, e-Commerce, experiential, activations, product launches and community building for world-class global brands in Luxury, CPG, Automotive, Food, Outdoor, Sports and Lifestyle. Known for high standards in execution and commitment for delivering results with a deep desire to make the world a better place. EXPERTISE: E2E Event Design, Strategy, Production and Execution | Brand Direction across all touch points (digital + physical brand) | Integrated Marketing Strategy | Brand Activations + Experiential Product Launches | Digital + Community + IRL Experiences | Marketing Programs | Partnerships & Sponsorships | e-Commerce + Merchandising | Trends, Data & Analysis MARKETS + INTERESTS: Technology + Innovation | Tourism + Travel + Luxury | New Spaces + Marketplaces | Music + Food Arts + Entertainment | Media, Culture + Lifestyle | CPG | Retail | Health + Wellness | Green Spaces + Community | Sustainability
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Manager, Content ProgrammingHubspotUnited States
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Event Marketing Manager L Leads North American Event Marketing StrategyBrooks Running Sep 2022 - PresentSeattle, Wa, UsCreates and leads the execution of the Event Strategy for North America and drives global event strategy to ensure Brooks retains world class brand identity and experiences. Manages multiple multi-million dollar events and projects simultaneously, overseeing everything from creative ideation through execution and post-event analysis. Key achievements include: - Proven ability to lead multi-stakeholder groups through complex projects, regularly presenting progress and results to senior leadership to ensure alignment and achieve strategic objectives. - Led negotiations for large-scale, multi-year sponsorships with national partners, ensuring Brooks' strong presence in key markets with target audiences. - Manage relationships with several external agencies and production companies to deliver high impact events within budget. - Led the development and execution of branded pop-ups experiences from start to finish. Worked with experiential agency to manage 6-month planning process. Worked cross-functionally with all marketing channels, legal, finance, and retail to drive brand alignment and marketing of pop-ups. -
Event Manager | National Retail Marketing Strategy & ActivationRivian Mar 2021 - Aug 2022Irvine, Ca, Us- Led end-to-end production of retail activations, delivering immersive brand experiences across Rivian Experience Spaces and driving measurable demand for the business.- Collaborated with cross-functional teams and external agencies to execute live and virtual events supporting global product launches, enhancing brand visibility and consumer engagement.- Managed complex project timelines, workstreams, and budgets, ensuring successful cross-functional alignment and achievement of event goals.- Delivered high-impact activations for the launch of Rivian’s Venice Hub and R1S debut, creating compelling experiences that resonated with target audiences. -
Regional Manager, Local Brand Engagement And Impact I Brand ActivationRei Jul 2019 - Mar 2021Seattle, UsLaunched Atlanta regional market (July 2019) and quickly built a local marketing team including market coordinator, earned media specialist, and five experience leads. Created regional marketing strategy with KPI’s for new customer acquisition, member retention, store/digital traffic, and overall customer lifetime value, while connecting Co-op wide initiatives at market level. - Managed annual grants budget of $100k and served as lead on strategic direction and planning in support of relationships with key non-profits and grant recipients. - Trained experience leads to implement category specific marketing strategies at their store locations to drive demand and increase coupon conversion with a result of 100% growth of running category in market. - Negotiated and managed sponsorships for local events resulting in 40% conversion rate of coupons and lead generation of over 15k new emails collected for sales funnel. -
Field Marketing Manager I Retail, Partnerships, Sponsorships, Influencer MarketingKind 2016 - 2019New York, UsImplemented and managed all aspects of Atlanta’s field marketing strategy through the creation of strategic local partnerships and sponsorships, influencer marketing, brand awareness, retail demos, and event activations with a goal of sampling 540,000 consumers annually. Hired, mentored, and trained team of 20+ high-performance brand ambassadors. Managed market budget of $250k and established and tracked KPI’s across multiple consumer touchpoints (branding, digital, paid media, and retail). - Created pilot Brand Ambassador mentor program to help increase retention, increasing average retention rate from 6-months to one year. *Adopted in 10 additional markets, successfully increasing retention rates for the entire department. - Worked directly with Sales team to increase market’s sales by more than $1M and market share by 2 points; *generated peaks in key product lines in conjunction with field sales and sampling efforts. -
Co-Founder & Event ManagerBlack Girls Run! 2009 - 2018Richmond, Va, UsLaunching innovative business development growth strategies and implementing strategic processes across multiple lines of operations, I leveraged company strengths to increase profits and engage the community. Some highlights of my experience in this role include…• Co-founded this organization that has helped to diversify the running community and built a community of more than 200K African-American women; received Oprah Winfrey’s Standing O-Vation Award.• Launched marketing plans that increased event sales by 140%, leading to a $100K profitability outcome; designed content and deployed across a variety of print, digital, social, and mobile channels. • Cultivated co-branded activations with corporate partners including Coca-Cola, UnitedHealthcare, Verizon, Dark & Lovely, Publix and REI; sold more than $400K in sponsorships. • Piloted the e-commerce business, generating more than $600K in annual sales; and grew the online community to more than 200K members -
Senior Account Executive L A Transcultural, Branded Content & Experience AgencyMaverick 2015 - 2015Atlanta, Georgia, UsManaging all aspects of key client accounts, including business development, logistics, and client services, I served as a liaison to ensure excellent levels of communication and promoted the achievement of objectives.Some highlights of my experience in this role include…• Spearheaded a large-scale activation for the US Marines called “Leaders of the Hardwood”; controlled expenses and managed budgets, handled program logistics, and served as the on-site contract manager. -
Senior Marketing ManagerRigby & Peller 2015 - 2015London, England, GbI executed strategic marketing programs and coordinated seasonal efforts including product placement, event activations, onsite branding, and paid advertising. In this role, I also managed relationships with external digital, experiential, and PR agencies. Some highlights of my experience in this role include…• Orchestrated the transition of 13 retail locations to R&P, deploying an expansive rebranding campaign; managed ongoing internal / external rebranding communication. • Directed email marketing campaigns, increasing open rate of emails from 5% to 8%; advised company regarding strategies to grow online presence. -
Marketing ManagerWorkforce Opportunity Services 2011 - 2012New York, UsManaging strategic internal and external partnerships to accelerate growth, I customized sales and marketing programs for key clients, specializing in writing press releases and pitching trade, local, and national publications to secure key stories in the Wall Street Journal, New York Ties, and Crain’s New York. Some highlights of my experience in this role include…• Managed, wrote, and edited all employee communications including press releases, newsletters, video scripts, company collateral materials, and speeches; led content development for the corporate website. -
Advance Producer/DirectorScetv Mar 2008 - Jun 2010Columbia, South Carolina, Us• Organized and managed production of network programs and documentaries• Wrote and directed the documentary, Jail No Bail, which received national syndication and media coverage• Created art direction for all productions including set lighting, props and graphics• Managed all project communications (client and internal) while leading production teams• Served as lead producer for ETV Road Show: Santee; Worked with local community leaders to generate content ideas, organized crew members, shot and edited packages, created a rundown and wrote lead-ins for talent -
Adjunct ProfessorYork Technical College May 2008 - May 2009Rock Hill, Sc, Us•Administered lessons in advance design, desktop publishing and computer graphics.•Responsible for creating a syllabus, lesson plans, grading papers and mentoring students. -
Associate Producer, DirectorEtv Lowcountry Aug 2006 - Mar 2008• Produced and directed documentaries on the South Carolina Lowcountry region• Directed Penn Center: A Legacy of Change, which was selected to air as an ETV Carolina Story• Served as the Lead Producer for ETV Road Show: Horse Country. Developed relationships with community leaders, organized crew members, and shot and edited packages
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DirectorWrdw-Tv May 2005 - Aug 2006•Responsible for directing 6 and 11 pm newscast•Supervised and trained production assistants on audio, editing, chyron and cameras
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DirectorWrdw 2005 - 2006
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InternWsb-Tv 2004 - 2004Atlanta, Ga, Us
Ashley Hicks Skills
Ashley Hicks Education Details
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Columbia UniversityBrand Management -
Middle Tennessee State University (Mtsu)B.S. Mass Communication
Frequently Asked Questions about Ashley Hicks
What company does Ashley Hicks work for?
Ashley Hicks works for Hubspot
What is Ashley Hicks's role at the current company?
Ashley Hicks's current role is Manager, Content Programming.
What is Ashley Hicks's email address?
Ashley Hicks's email address is ah****@****rei.com
What is Ashley Hicks's direct phone number?
Ashley Hicks's direct phone number is (212) 616*****
What schools did Ashley Hicks attend?
Ashley Hicks attended Columbia University, Middle Tennessee State University (Mtsu).
What are some of Ashley Hicks's interests?
Ashley Hicks has interest in Groupon, Anthony Mcpherson, Travel Noire, South Fulton Running Partners #sfrp, Premier Event Management, Urban Perform, Community, Home Decor, Arts And Entertainment, Kind Snacks.
What skills is Ashley Hicks known for?
Ashley Hicks has skills like Blogging, Social Media, Marketing, Facebook, Marketing Strategy, Event Planning, Editing, Video, Final Cut Pro, Content Strategy, Documentaries, Leadership.
Who are Ashley Hicks's colleagues?
Ashley Hicks's colleagues are Lawrence Chong, Alba Maria Serrano, Jude Ankrah, Billy G. W., Aurelia Jefferson, Raleigh Dugal, Kimberly Pittman.
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