Telling the stories of Downtown New Orleans through the lens of the country's oldest Business Improvement District. From cultivating economic development to ensuring a clean and safe Downtown, we drive the development of Downtown New Orleans and serve as the catalyst for a prosperous, stimulating, and innovative heart of the Crescent City.

Working primarily with nonprofit organizations to create a tailored, holistic approach to development, membership engagement and communications. Strategically working with staff, board members, constituents and volunteers to harness their passion and propel them into action to reach organizational goals.Communications, Public Relations, and Marketing:•Create comprehensive communications and public relations campaigns with integrated marketing across traditional and digital marketing channels resulting in increases of key performance indicators•Develop branding guidelines, policies and procedures ensuring consistent messaging, building brand and organizational recognition•Management of communications calendars and social media channels, content creation, design, posting and analytics reporting.•Monitor communications analytics, pivoting as necessary and continuously growing organizational reach•Generate earned media, represent clients as spokesperson•Write, edit, and disseminate press releases, memos, talking points, PSAs, and general correspondence•Design marketing collateral including fliers, newsletters, marketing emails and website graphics•Manage mailing lists, mail merges and targeted communicationsStrategic Planning and Problem Solving:•Analyze organizational needs to identify new and diverse streams of revenue and influence•Guide boards and client leadership to develop short, medium and longterm strategic plans aligned with organizational mission•Identify areas for collaboration and coalition building•Generate plans that maximize efficiency capitalizing on organizational talentStakeholder Engagement and Development:•Build roadmaps that unite internal and external stakeholders to reach organizational goals•Develop mission driven campaigns to increase engagement, recognition, volunteer and donor retention•Full cycle grant management including donor research, proposal writing, data collection, financial management and cyclical reporting

Strategic Planning and Problem Solving:•Initiated new organizational efficiencies, communication strategies and engagement initiatives•Created an internationally recognized accrediting body developing policies and procedures, standardizing review criteria, and developed training material with an expert council•Built committees fulfilling organizational priorities and goals in advocacy, membership engagement and revenue growth•Reimagined meetings increasing participation with use of digital platforms and hybrid options•Initiated use of project management software keeping team members on task creating a full picture of project priorities and deadlinesCommunications:•Initiated communications and marketing plans increasing client key performance indicators•Grew membership and engagement using consistent communications and branding •Designed newsletters, drafted constituent correspondence from client leadership and managed mailing lists•Updated client web pages making them more engaging creating a hub of information for professional association stakeholders•Developed social media campaigns utilizing different channels to reach broad and diverse audiences•Created design elements for use across all mediaBusiness and Staff Management:•Managed expectations from clients and created equitable workloads among team members•Ensured client compliance with all applicable laws, best practices and governing policies•Maintained client continuing education accreditation ensuring accuracy in reporting by creating standardized forms and templates•Created annual budgets and reported monthly expenses and income Customer Service:•Standardized client project management tools to ensure efficient communication, streamline workflow and provide real time updates across departments for all clients•Served as Executive Director for client organizations enacting Board directives, presenting financial reports, and representing client organizations in public facing situations

Stakeholder Engagement:•Identified opportunities to engage parents, guardians and student support networks•Built cross campus work groups boosting student success and maximizing campus efficiencies•Created opportunities for community leaders and service providers to interact with students leading to increased engagement and awareness of social services and agencies and highlighting nontraditional post-graduation opportunities•Instituted a schedule of meetings between staff mentors and new students maximizing school•Increased student engagement by developing a calendar of club activities, mentor meetings, guest speakers, job and resource fairs, celebrations, field trips and assemblies•Developed Student Ambassadors representing the schools at civic meetings, donor events and other public facing opportunitiesCommunications, Marketing, Branding:•Standardized branding across campuses and created marketing guidelines•Initiated newsletters for internal constituents creating a culture of one organization with shared experiences•Developed newsletters to parents, guardians and students increasing engagement•Created content, posted, and monitored analytics across social media platforms•Drafted press releases, generated earned media, served as a spokesperson when requested at community and civic organization meetings•Created visual stories told through students and faculty increasing recruitment and fund developmentFundraising and Development:•Increased enrollment 40% across campuses during the 2017/2018 academic year using creative marketing campaigns targeting social service providers and school counselors including resource fairs and networking events in addition to traditional marketing•Managed individual program budgets for extracurricular activities, marketing and advertising, and professional development seminars and retreats•Executed professional development, board and constituent meetings, community building and fundraising events throughout the year

Staff and Business Management:•Constantly grew revenue between 8-15% year over year managing a budget of over $1.2M from diverse streams of revenue•Followed best practices, policies and procedures exceptionally delivering near perfect internal audit reviews•Cultivated and maintained community partnerships, sponsor relations and a vast network of supportersFundraising and Development:•Cultivated board members, corporate partners and event participants ensuring a pipeline of new donors and bases of influence•Developed a robust annual giving line of revenue•Launched honoree events growing revenue and breadth of influence to individuals not directly affected by CF•Identified community and regional grants, drafted proposals, managed reporting and deliverables•Highest revenue growth in medium market 2008, 2012, 2015Board and Volunteer Management:•Created an advisory board to identify the next generation of Chapter leadership ensuring continued success •Maintained volunteer engagement year over year using an ambassador program pairing patients and families with those not personally affected by CF•Managed volunteers to successfully execute over a dozen special events annually•Lead an Advocacy Council to engage leaders at the local, state, and national levelCommunications:•Developed annual communications calendar with timely information dissemination, increasing response, participation and revenue•Created content for newsletters, donation requests and volunteer correspondence•Launched Louisiana Chapter social media presence•Produced marketing campaigns integrating digital email platforms and social media increasing reach and engagement while cutting costs•Designed event invitations, programs and other marketing material•Created press releases, solicited media engagement, served as chapter spokesperson•Managed mailing lists moderating content distribution to avoid over and under communicating•Represented Chapter at civic, political and social events

Fundraising and Development:•Directed assigned fundraising events to reach or exceed budgeted revenue goals•Initiated “Corporate Recruitment Breakfast” events that increased corporate participation primarily in grassroots events growing revenue and mission awareness•Coached volunteers on letter writing campaigns, in kind donation requests and sponsorship asks •Grew the New Orleans flagship walk program from $54,000 to over $150,000 in 4 years while maintaining less than 5% cost on all walks•Recognized nationally for highest percent growth in national walk program 2005 and regionally in 2004•Played a key role in achieving chapter’s overall growth and served as Director for the Foundation’s largest national revenue source, Great Strides annual walk programEvent Management:•Worked with committees to secure all logistical items needed for special events•Utilized needs assessment reports to identify volunteer needs for events and actively recruited volunteers to fill the gaps•Lead all onsite aspects of assigned events and worked other all other Chapter events in assigned roles•Responsible for acquiring all necessary permits, reviewing contracts, and serving as contact for event facilities and vendors•Met regularly with volunteer committees and key event leadership to maintain timelines and assure funds and logistical aspects of special events were accounted forCommunications•Managed vendor and sponsor databases generating mail merge requests, invoicing, and receipting•Created content for quarterly Chapter newsletter•Designed fliers, third party event material and other marketing and event material as needed•Initiated phone banking to activate retuning donors and recruit new donors•Procured all in-kind logistical and auction needs

•Placed stories locally and nationally •Coordinated on-site media, designed marketing plans, created marketing material, and purchased advertising across all media

•Executed on-site events with clients, represented WFNX-FM and The Boston Phoenix at music festivals, concert series, and station-sponsored events•Acquired new business and managed existing accounts to reach monthly sales goals•Proofed corporate music sales department print advertisements and gave final sign off for inclusion in all media•Tracked all department ad buys, production needs and placement in print media

•One-year contract position as member of a creative team serving as liaison between Kraft Foods sales force and Oscar Mayer promotions as a Wienermobile driver•Created media coverage for the Wienermobile, conducted on site marketing events and participated in philanthropic appearances