I am a seasoned and results-oriented professional with a proven track record of driving brand growth, engagement, and revenue through strategic social media campaigns. My expertise lies in leveraging data analytics, consumer insights, and platform trends to create high-impact content across major social channels. I excel in developing and executing robust social media strategies that align with business goals, foster community, and enhance brand reputation.Most recently, as an Associate Account Director at Aspire Agency Services, I partnered with cross-functional teams to implement brand strategies and strengthen client partnerships. My experience includes managing million-dollar budgets, finalizing client agreements, and guiding team members to boost effectiveness on multifaceted accounts. Previously, as a Senior Campaign Manager, I executed high-impact influencer marketing campaigns fortop-tier brands, ensuring project efficiency by aligning deliverables with client KPIs. I thrive on using data-driven decision-making and creative storytelling to deliver measurable growth and elevate brand presence. Throughout my career, I have developed strong relationships with influencers and negotiated media agreements to enhance campaign visibility. My earlier experience in product development at Spirit Halloween further solidified my abilities in stakeholder engagement, negotiating, and problem-solving. I am passionate about optimizing content performance and implementing innovative solutions that maximize ROI and customer satisfaction. I look forward to connecting with others who share my dedication to driving brand success through impactful social media campaigns.Please feel free to connect with me via email at ashleykovacs23@gmail.com to explore potential collaboration opportunities or discuss how I can add value to your organization!
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Associate Account DirectorAspire Jan 2023 - Sep 2024RemoteAt Aspire, I worked as an Associate Account Director from 2023 to 2024, collaborating with cross-functional teams on brand strategies, and presenting in person in NYC to deepen client relationships and align strategic objectives. I oversaw client contracts, developed proposals, and managed budgets to ensure project goals were met efficiently. Additionally, I led business proposals, contract renewals, and upsells, along with workforce planning and scheduling for client projects and new business prospects. I mentored a team of four, fostering their professional growth and enhancing team productivity on multifaceted accounts, while closely working with Sales, Finance, Product Engineering, Marketing, and Design to bolster alignment and project outcomes.Key Accomplishments:■ Managed a $3.9M client portfolio, securing 54 upsells and 22 renewals across 23 enterprise accounts, bolstering client loyalty and driving revenue growth.■ Led a team of 15+ managers and associates in executing large-scale seeding, paid, and UGC influencer campaigns for L’Oreal brands, boosting brand awareness for Kiehl’s, Garnier, Matrix, and L’Oreal Paris.■ Oversaw 10 paid and 17 seeding influencer campaigns concurrently, reaching 50,000 creators through product mailers to amplify brand visibility.■ Cultivated strong relationships with enterprise clients, including Epson, the American Cancer Society, and Turo, facilitating early contract renewals and extending contract durations from 6 to 15 months. -
Senior Campaign ManagerAspire Mar 2022 - Jan 2023RemoteAs a Senior Campaign Manager from 2022 to 2023, I drove high-impact influencer marketing campaigns for leading brands, aligning closely with client goals. I scoped campaigns, established timelines, and set deliverables in line with client KPIs and budget requirements, ensuring project efficiency. I managed both internal and external trackers to monitor budgets and ensure smooth campaign execution. I supported associates in daily tasks, offering ongoing guidance and training throughout each campaign. I also compiled and presented detailed wrap reports, highlighting key metrics, analytics, and actionable insights for optimizing future campaigns.Key Accomplishments:■ Elevated client retention for Kiehl’s by 260%, generating over $700K in annual revenue and strengthening brand loyalty.■ Lowered celebrity influencer costs by 87% for an ACS partnership with Christina Milian through strategic negotiations, saving the brand$65,000.
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Associate Social Media ManagerKeurig Dr Pepper Inc. Feb 2019 - Mar 2022RemoteAt Keurig Dr Pepper from 2019 to 2022, I served as an Associate Social Media Manager, crafting and executing organic, paid influencer, and social media strategies for brands like Dr Pepper, Bai, Core, and Mott’s to boost brand visibility and engagement. I negotiated media and content deals with high-profile celebrities and Olympic athletes, including Allyson Felix and Shawn Johnson, to amplify campaign reach. I managed and optimized campaign budgets and spending, coordinating influencer initiatives with agency partners to ensure alignment with budget goals.Key Accomplishments:■ Fostered alignment and transparency by providing consistent project updates, insights, and key learnings in close partnership with brandteams.■ Enabled data-driven decisions for future campaigns by compiling and presenting detailed campaign summaries, analytics, and key takeaways to brand teams and executive leadership. -
Associate Product ManagerSpirit Halloween Mar 2018 - Feb 2019Egg Harbor Township, New JerseyAt Spirit Halloween/Spencer Gifts from 2018 to 2019 as an Associate Product Manager, I managed the complete product life cycle, negotiating pricing, shipping terms, and lead times to maximize cost efficiency. I collaborated with internal buying teams to curate and approve productassortments, ensuring alignment with market demand.Key Accomplishments:■ Ensured production accuracy and efficiency by overseeing the development of 75+ costumes and accessories in collaboration with overseasfactories.■ Spearheaded products from concept to launch by collaborating with product design, technical design, licensing, and import teams. -
Senior Assistant BuyerSpencer'S Apr 2017 - Mar 2018Egg Harbor, New Jersey, United StatesAs a Senior Assistant Buyer from 2017 to 2018, I represented the company at monthly trade shows, vendor meetings across states, and warehouse visits, building industry connections and enhancing vendor relationships. I also trained and mentored new assistant buyers and merchandisinginterns, improving team capabilities and onboarding processes.Key Accomplishments:■ Exceeded the annual sales plan by 11% and improved gross margin by 40 basis points in 2017 through leadership of the female costume assortment.■ Informed strategic decision-making by providing weekly business performance recaps and presenting insights at monthly “Best Seller” meetings with the CEO. -
Assistant BuyerSpencer'S May 2014 - Apr 2017Egg Harbor, New Jersey, United StatesIn my role as an Assistant Buyer, I provided comprehensive support to the Buyer in various daily tasks. I managed email communications, facilitated negotiations with vendors, and prepared weekly reports to track performance and inventory levels. Additionally, I oversaw product assortments, ensuring they met market trends and consumer demands. I closely monitored open-to-buy metrics to optimize purchasing decisions and maintain budget adherence. This experience honed my analytical skills and deepened my understanding of the buying process, enabling me to contribute effectively to the team’s success.Key Accomplishments:■ Ensured precision and alignment with purchasing requirements by generating and revising purchase orders.■ Enhanced product availability and assortment quality by participating in merchandise selection, establishing retail pricing, and monitoringproduction samples.
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Assistant Buyer InternSpencer Gifts Jun 2013 - May 2014Egg Harbor, New Jersey, United States■ Created new purchase orders, managed PO date changes, and cancellations for Spencer Gifts.■ Communicated effectively with vendors through email and meetings to ensure smooth operations.■ Analyzed sales trends and ran various sales/inventory reports to assist in decision-making.■ Assisted buyers in selecting new merchandise and tracking production samples for the company.
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Admissions AmbassadorStockton University Jan 2011 - May 2014Richard Stockton College Of Nj-Selected as Open House speaker and addressed an audience of 2,000.-Led bi-monthly campus tours for prospective students and their families.-Promoted the university, fielded in-depth questions, and hosted fall and spring open houses.-Used social media (Facebook, Twitter, & Instagram) to market the college.-Interviewed potential new ambassadors. -
Assistant Marketing InternEnchanted Celebrations Jan 2013 - May 2013Manahawkin, Nj-Created blog content for the Rock the Aisle Bridal website focusing on Search Engine Optimization. -Played a key roll in actively communicating with brides on a daily basis though phone calls and email. -Posted on vendors Facebook pages marketing Rock the Aisle Bridal bridal shows. -Helped create the summer 2013 email marketing campaign.
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Starbucks BaristaTarget May 2008 - May 2010Manahawkin Nj
Ashley Massa Education Details
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Business Marketing
Frequently Asked Questions about Ashley Massa
What is Ashley Massa's role at the current company?
Ashley Massa's current role is Driving Brand Growth & Engagement | Social Media Strategist | Data-Driven Storyteller | Maximizing ROI Through Creative Campaigns.
What schools did Ashley Massa attend?
Ashley Massa attended Stockton University.
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