Ashley Michael Email & Phone Number

Greater Atlanta Area

Greater Atlanta Area

• Work alongside CMO, VP of Sales, and Director of Customer Success to establish and maintain scalable processes to drive strategy and measurement of lifecycle operations• Manage and optimize sales and marketing technology to generate, distribute and report on leads and opportunities• Run custom reports to enable planning and efficiency improvements• Ensure integrity of data in Salesforce and other sales support tools and monitor all leads, opportunities, accounts, and contacts as appropriate• Work with VP of Sales and Director of Success to create processes to monitor activities, trends, sales, and leads• Prepare monthly Marketing and Sales attainment reports along with insights and recommendations • Actively monitor and report on the health of marketing and sales contribution to the pipeline, program ROI, and CAC• Own the inbound sales enablement process and develop materials needed for SDRs to move inbound leads from MQLs to Discovery• Oversee the marketing/sales technology stack and train team on tools, make recommendations on new tools, and facilitate pricing/license discussions with vendors

Greater Atlanta Area

• 2017 TAG Marketing Awards, Marketing Technologist of the Year• Work alongside CMO to drive overall strategy and execution for all digital properties• Develop multi-channel nurture strategies for prospects across email, web, and social channels to increase pipeline opportunities and conversions• Manage Pardot, Salesforce and other marketing/sales technology to optimize lead velocity and processes• Optimize lead scoring and distribution methodology for sales qualification, increasing efficiencies, and conversion rates• Manage A/B testing on marketing site and landing pages to improve click through and conversion rates• Serve as key liaison between marketing, sales, and customer success to facilitate leads throughout the funnel and maximize the experience from visitor to lead to customer• Create dashboards and reports to support sales and marketing and measure all aspects of the lead gen engine while making and implementing recommendations for growth

Greater Atlanta Area

• 2016 Marketo Revvie Awards Finalist, The Stack Master• 2016 TAG Marketing Awards Finalist, Marketing Technologist of the Year• Marketo/Salesforce Admin• Produce monthly sales performance metrics • Responsible for lead attribution tracking and reporting• Manage marketing and sales technologies to measure effectiveness• Develop multi-channel nurture strategies for prospects and existing CallRail customers across email, web, and social channels to increase pipeline opportunities, conversions, and sales• Continually assess campaign performance to determine and communicate successes and areas of improvement while making and implementing recommendations for optimization and ongoing growth• Own database management tasks designed to increase program and tactic effectiveness• Work closely with the sales team to collect feedback and improve prospect targeting as well as ensure all leads are correctly managed

Greater Atlanta Area - Cvent Acquisition

• Produce all emails and ad hoc email campaigns, scheduling, proofing, and QA • Generate segments for campaign email plans • Execute emails with multiple A/B tests and variant segmentation • Coordinate and develop content for email deployments with cross-functional teams & stakeholders • Manage monitoring, tracking and reporting of all email campaigns • Partner with cross functional teams to drive and implement workflow efficiencies • Maintain email schedule across departments and communicate deadlines for any assets needed • Maintain awareness of email marketing trends, competitor marketing, technologies and CAN-SPAM • Provide recommendations to improve strategy based on email consumer behavior• Assist in management of the growth and maintenance of the email database • Drive and optimize key traffic and revenue metrics including Open Rates, CTR, engagement and retention • Perform department-wide reporting duties to maintain tracking of projects and team efforts. • Utilize KissMetrics, Pardot, Salesforce, and Google Analytics• Maintain current work-in-progress records and archives of past project information as appropriate.

Alpharetta, Ga

• Lead strategic business-to-business marketing programs designed to increase compensation survey participation• Served as liaison with third-party marketing vendors including partners, printers, mail houses, marketing software, and trade associations• Active in overall marketing communication strategy, copy, collateral, and projects• Oversaw marketing calendar in planning campaigns, email blasts, and events• Planned and coordinate advertising, sponsorship, and exhibits at conferences and events• Facilitated bi-weekly marketing update meetings• Developed, coordinated, and executed marketing automation programs utilizing Silverpop• Partnered with CEO, sales, and compensation teams to identify and develop new leads and growth opportunities• Updated and maintained accounts, leads, and market intelligence in marketing database • Developed market analysis and reporting to track the effectiveness of marketing campaigns and competitive position in key markets• Continually stayed informed of major news and trends in technology and life science sectors, including key accounts and emerging companies

Alpharetta, Ga - Aetna Acquisition

• Built and maintained relationships with third party vendors • Coordinated with third party organizations on all aspects of marketing partnerships• Designed and wrote copy for print and digital advertising components• Managed editorial opportunities, interviews, events, and speaking engagements independently• Coordinated all aspects of summit and trade show event logistics• Draft and edited press releases• Coordinated with executives on content for blog and social media posts• Active in search engine optimization decisions and strategy• Organized and facilitate webinar campaigns• Created email blast content and copy• Worked with graphic designer on all graphic needs and visions• Produced and proofed marketing collateral to ensure accurate representation of the brand and product capabilities • Equipped sales team with necessary marketing material, promotional items, and educational content• Contributed to creation and implementation of brand concepts and tactics • Project coordination and support for business development portfolio• Wrote copy for demo-scripts and quick reference guides for platform applications• Performed research on competitor solutions and offerings• Provided product quality assurance testing and feedback

Johns Creek, Ga

•Oversaw appointed advertising agencies ensuring effective representation the brand•Maintained relationships with tourism boards, resort partners, airport directors, and ambassadors•Event planning for inaugural flight launches, festivals, and corporate events•Floor Director for 2 satellite media tours which directly increased sales by 54%•Increased web and social media traffic by 210%•Created and implemented Gift Card and Vision Loyalty Club programs•Developed advertising components including TV, radio scripts, print materials, and promotional items •Voice over talent for all company commercials and reservation system•Provided content and manage graphic designer in the development of our website and weekly e-newsletters•Draft and edit press releases•Design and execute promotions for fare sales via web, TV, and radio•Trained for crisis management•Report and collaborate directly with Chief Operating Officer and Director of Sales •Director for call center customer relations, staff of 20•Managed all responses on customer inquiries via phone, email, and mail•Liaison for customers and passengers in need of further assistance •Decision maker on passenger compensation

Atlanta, Ga

•Researched and compiled Artist Profiles and Entertainment News segments•Voice over talent for Artist Profiles, Entertainment News segments, and an assortment of radio spots and commercials•Organized contest information and corresponded with prize winners •Coordinated and directed remotes at various locations

Ba, Communications

Education record