◘ Lead all marketing efforts (consumer, franchise development and brand) for East Coast Wings + Grill (ECW+G) ensuring growth at all levels ◘ Sit on executive alignment team responsible for overall health of the business ◘ Manage internal team and external vendor partners ◘ Represent ECW+G in the media and at industry events

◘ Provide guidance to all ZorAbility (ZA) clients as it pertains to branding and marketing of their emerging brands◘ Act as fractional CMO to ZA clients in the branding and marketing Steering PODs ◘ Build the ZA brand, leading all marketing efforts to promote ZA within the industry

◘ Launch Sammy's Sliders (SS) brand ◘ Position SS as the first gourmet slider franchise concept in the industry ◘ Develop and execute SS marketing strategy including brand, consumer, local marketing and franchise development

◘ Provide strategic marketing consulting to a variety of suppliers and franchisors (fast casual, home services, beauty concepts, B2B services and youth enrichment)◘ Companies include: - Authority Brands // Homewatch CareGivers - The Riverside Company // Kitchen Guard - Fransmart // GLO3O - Main Line Brands // Mosquito Authority // Pest Authority // Fitness Machine Technicians - O.N.E. Hospitality // Presto Fast Italian - Rocket Youth Brands - Tsource - Eulerity

◘ Lead all marketing efforts (including consumer, franchise development and corporate) for Streamline Brands (SLB)◘ Responsible for developing and implementing cohesive marketing plans to increase brand awareness for each brand (SafeSplash, SwimLabs, Swimtastic, Saf-T-Swim, Miller Swim School, AquaKids, AquaSafe, Ripples Swim School, The Swim Revolution) in the Streamline portfolio◘ Drive all brand strategy by developing and implementing brand campaigns, media strategy and marketing services to the broader franchisee network◘ Develop and activate national partnerships and programs ◘ Oversee, manage and develop internal marketing team and vendor partners◘ Serve on the SLB executive leadership team, responsible for contributing to strategic planning for all sides of the business - franchisor, corporate schools, holding company initiatives and mergers and acquisitions◘ Represent SLB in the business and franchise community through conference speaking engagements and media appearances

◘ Oversee all aspects of marketing the Soccer Shots Franchising (SSF) brand, as well as internal and external communications◘ Lead and manage internal team of marketing rockstars and external vendor partners ◘ Establish strategies to further position SSF as the leader in youth soccer development for children ages 2-8 and provide communications and marketing support to move major initiatives forward ◘ Create and manage execution of annual strategic marketing plan to address national branding, local enrollment marketing and franchise development marketing ◘ Serve on SSF leadership team, contributing to strategic planning, budgeting and overall business decisions, while providing company and system-wide leadership and representing the SSF brand ◘ Protect the SSF brand by ensuring effective representation in all marketing communication materials

◘ Collaborate with senior client leadership to set strategic goals, outline business objectives and establish project guidelines across various media◘ Serve as brand steward, creating strategic integrated marketing plans to meet varying client objectives and reviewing all work to ensure on brand, on strategy and on budget execution, aligned across various touch points, including TV, print, digital, social and experiential tactics◘ Responsible for driving business, brand loyalty and brand recognition for various clients◘ Work with agency creative and production teams to manage project schedules and ensure delivery milestones are completed on time

◘ Strategize, create and build corporate brand initiatives, positioning and marketing campaigns as senior member of internal marketing team to increase awareness and elevate the brand ◘ Develop and execute comprehensive corporate public relations (including all crisis communication efforts) and partnership plans to leverage the brand across North America, securing high-profile earned placements on all levels helping to position the brand as the leader in the learn-to-swim space◘ Responsible for developing, refining and rolling out systemwide evergreen and quarterly marketing playbooks to all franchise locations to assist in local marketing implementation ◘ Provide local and regional marketing strategy oversight and assistance including development, review, approval, oversight and tracking of marketing plans, helping to incorporate and leverage corporate campaigns across all platforms and media ◘ Manage, negotiate and cultivate media vendor relationships ◘ Oversee strategy and content development for all corporate social media channels◘ Educate and train all franchisees throughout the school opening process and as needed ◘ Visit and meet with franchise locations to conduct comprehensive local marketing reviews, share best practices and consult on ways to improve their business and meet objectives ◘ Administer quarterly marketing audits to ensure compliance across the system ◘ Assist in development and allocation of Marketing Fund spend

◘ Provide strategic marketing, publicity, promotion, communication and/or sponsorship support for various clients in and around metro Detroit

◘ Develop and oversee creation and execution of all local marketing programs, advertising, public relations, sponsorship activities and on-site events designed to increase brand awareness of The Walt Disney Company (TWDC) and promotional partners, ensuring that all messaging is on brand and compliant with standards of TWDC as senior marketing leader for the Michigan and Northwest Ohio region◘ Responsible for developing and managing strategic partnerships and third party vendors, creating promotional calendar and analyzing success of partnerships and events ◘ Manage all HR functions including recruitment, interviews, hiring, rewards, discipline and legal reporting for a staff of over 30 cast members ◘ Act as interim Station Manager in charge of all sales, legal and business operations including management of Account Executives, accountability for profitability and reporting and analysis of metrics◘ Oversee complex event logistics across staff, venues and operations and demonstrate leadership in managing event challenges◘ Effectively manage the station’s promotion budget, strategizing expenditure allocation, ensuring all projects are billed on a timely basis and expenditures are on or under budget◘ Develop and cultivate relationships with local media outlets including ABC, NBC and FOX TV affiliates to garner coverage of key initiative and leverage partnerships

◘ Protect the Disney brand ◘ Promote positive company image◘ Engage with guests of all ages◘ Assist with national Disney talent when in market◘ Execute on-site contests, handle promotional giveaways◘ Assist in interviewing, training and educating staff

◘ Choreograph and teach routines for various age and skill levels

◘ Plan and execute all events and promotions, including retail and high end (VIP) to ensure project completion and satisfaction◘ Oversee daily operations of each promotion and event◘ Market and advertise each promotion and event◘ Meet with department heads to coordinate promotional staffing needs◘ Train and educate all casino employees to ensure flawless execution and that all MGCB regulations are met

◘ Responsible for all North American marketing efforts◘ Work with global Marketing Director to develop and execute marketing strategy

◘ Marketing contact for nationwide company – internal & external◘ Responsible for development, budgeting and execution of all company events◘ Work with CEO & President to develop & execute marketing plan & materials◘ Process all media requests

◘ Responsible for managing database & executing phone calls for retention purposes◘ Create & design numerous marketing materials including webpage, direct mail & email letters

◘ Responsible for managing daily finances for multi-million dollar location◘ Assist area leaders (when necessary)◘ Use flexibility to build on skills in various locations across company property◘ Provide extraordinary guest service synonymous with the company name