Ashley Montgomery Email & Phone Number

American Social is the place to eat, drink and be social. High-energy atmosphere. Award-winningcuisine. Live entertainment. Craft beer. Crafted cocktails and so much more. All in a space designedspecifically for socializing. Where conversations flow free and connections run deep. Where everyoneis free to feel good and the stage is always set for having a good time.

Orlando, Florida, United States

Use data, consumer insights and intuition to lead strategy for overall branding, digital (social, email and web), delivery & promotional calendar for three restaurant brands Drive restaurant sales and profitability by identifying, developing and implementing menu promotions, programs and other initiatives, leading to positive same store sales and traffic Implementation of comprehensive email marketing strategy to drive profitable sales growth, increase traffic and maximize guest relationshipsDevelop new restaurant opening marketing strategies to drive location awareness, stimulate trial, drive repeat visits and meet first year sales projections

Orlando, Florida, United States

Served as marketing strategic advisor, providing guidance and thought leadership for brand work and pull through into all aspects of business during the pre-opening planning processDefine Brand Identity and voice, messaging architecture and audience opportunitiesDeveloped Local Store Marketing (LSM) strategy targeting key audiences in support of company business goals and objectives and supporting LSM Manual with planning/execution instructionsCreated Digital Brand Guidelines for asset creation to ensure consistency throughout the digital ecosystem; identified target audience per platform, messaging pillars, community management guidelines, posting cadence, hashtag strategy and paid social recommendationsDeveloped New Restaurant Opening Strategy including pre-opening tactics to drive awareness and excitement within the local community, grand opening events and PR supportManaged development of website including site layout/functionality, content creation and overall build

Denver, Co

Collection of award-wining restaurant-breweries, including Rock Bottom Restaurants & Breweries, Gordon Biersch Brewery Restaurants and nine specialty brands featuring high quality, brewed on-site craft beer paired with a craveable beer-centric menu.Led Brand Strategy, Menu Strategy and Pricing Architecture, Innovation, Advertising, Media, Digital Marketing and Promos for nine restaurant brands Drive restaurant sales and profitability by identifying, developing and implementing menu promotions, national and regional marketing programs and other marketing initiatives, leading to positive same store sales and trafficUse data, consumer insights and intuition to develop strategic recommendations on brand definitions and brand building strategies to executive leadershipSet the strategic direction for national marketing initiatives for assigned menu categories including promotional calendar windows, LTO initiatives resulting in the achievement of defined financial and brand metricsManagement of all marketing costs related to brand find efficiencies in cost and process as well as delivering positive ROI on marketing spend

Greater Denver Area

Orlando, Florida

Casual sports restaurant and bar with freshly-made food and over 75 beers on tap operating over 100 restaurant locations. Well known for its freshly-made food, unmatched value, personalized experience and local camaraderie. Miller's Ale House's leader for strategic vision, innovation and executional excellence of local store marketing initiatives, partnerships and media and new restaurant opening strategies.

Orlando, Florida Area

Led development and implementation of comprehensive marketing, social and PR strategies to drive profitable sales growth, increase traffic and maximize guest relationships across all touch points.Develop strategic positioning, determine the target audience and establish marketing objectives and strategies while working in conjunction with operations, culinary, purchasing, technology and finance teams.Pioneered weekly value offering platform to offset declining sales; generated a 12% increase in same store sales and became most successful day of the week, representing 24% of weekly salesPlan and managed marketing, PR and social media calendar and multi-million dollar budget in order to meet company goals; inspire innovation and foster the creation of effective, breakthrough marketing initiatives.

Orlando, Florida Area