Ashley Roque Email & Phone Number

• Leads global casual dining restaurant account, which entails crafting crisis communications and preparedness efforts, facilitating media trainings with key company leadership, and managing internal communications• Supervises dermatology team for a pharmaceutical company, which includes managing a global patient activation campaign and equipping international affiliates with social content, best practices and event materials; leading social strategy for key therapeutic area approvals and milestones; and facilitating interviews for patient testimonial videos and dermatology thought leadership content featuring executive leaders• Develops executive visibility and thought leadership social and longform content for global animal pharmaceutical company

Dallas/Fort Worth Area

• Led and managed social team and developed integrated strategy, content development and community management for one of the largest cancer treatment and research providers in Texas• Developed a DE&I storytelling framework for global casual dining restaurant brand, including longform content for executive leaders.

•Managed internal communications workstream with global casual dining restaurant brand, facilitating on-site client working sessions to establish organizational structure for a best-in-class corporate communications team. •Conducted employer branding exercises and employee value proposition exercises and material development •Provided social analytics expertise and on-demand reporting across global automotive company and its regional brand teams through social intelligence engine a framework part of the social governance team. •Led development of owned channel performance reports, voice of the customer reports, crisis monitoring and reporting, brand health reports, competitive analysis and robust social listening reports about landscape or industry topics, connecting it to the global automotive brand and its business objectives. •Managed team of analysts in creating research projects using tools such as Crimson Hexagon, Brandwatch, Spredfast (Khoros) and UnMetric.

Dallas/Fort Worth Area

•Wrote weekly bilingual copy as the lead content creator for a multi-national telecommunications company's Latino social platforms, bringing cultural understanding of the U.S. Hispanic population to a global audience•Developed and executed content, influencer outreach, community management and on-site support for a large-scale sport, music and TV-focused activations•Conducted bilingual daily media monitoring to track client coverage and identify emerging trends in medical and telecommunications industries in Mexico• Traditional media pitching to Mexican publications and journalists for a local hospital• Contributed industry news summaries to weekly internal newsletters

Dallas/Fort Worth Area

• Implement internal and external diversity initiatives and presentations for Fellowship Program• Conduct bilingual daily media monitoring to track client coverage and identify emerging trends • Craft content for social platforms for clients, such as AT&T Latino and LongHorn Steakhouse• Translate weekly media summary from Spanish to English for a hospital system• Contribute industry news summaries to weekly internal newsletters• Conduct research for insights and analytics team to support food and agriculture sector development

Lake Buena Vista, Fl

• Identified, pitched and crafted press releases that highlight human-interest stories related to Disney Performing Arts and Disney Youth Education Series• Wrote and distributed 75 media advisories and press releases, generating online, print and broadcast clips, which resulted in increasing the online reach of Disney Youth Programs coverage by 9 million audience members• Oversaw project management of editorial content by writing 10 editorial pitches, working regularly with journalists, responding to media inquiries and using Cision software to create targeted media lists• Managed media visits and FAMS for events such as the Invictus Games, the Disney Princess Half-Marathon and the Music in Our Schools Tour with Radio Disney and The GRAMMY Foundation• Created and executed a public relations plan for the Music in our Schools Tour kickoff at Typhoon Lagoon Water Park• Developed photography assets and skills through Disney Performing Arts marches and events

Attractions, Epcot, Future World West

• Developed strong verbal communication skills by engaging with guests from around the world• Maintained organizational skills and careful attention to details in regular safety checks• Ensured brand alignment by embodying the company principles of safety, courtesy, show and efficiency• Balanced multiple responsibilities in a fast-paced work environment while taking a Corporate Communication Collegiate Course

Miami, Florida

• Writing, editing, fact-checking and proofreading SEO-optimized web content on WordPress content management system• Curated hyper-local news for more than 5,000 readers in a daily email newsletter using MailChimp software• Implemented strategic communication strategies that drove awareness, engagement and conversion with a 25 percentincrease of social media followers

Coral Gables, Florida

Assistant Editor June 2013-May 2014 // Copy Editor January-May 2013 • Oversaw writing, editing and project management for the publication of daily web content and a bi-weekly print edition for a national award-winning student newspaper • Supervised more than 20 section writers and edited stories using Associated Press style and WordPress content management system • Reported and researched on-campus and community events to meet deadlines in a fast-paced environment with a team of student journalists• Developed story pitches and articles, created a weekly story budget, and produced photography and video content

Miami, Florida

•Created targeted web content for college students for a travel website from local experts about food, lifestyle and entertainment• Brainstormed and pitched feature writing and story articles in listicle format

Miami, Florida

• Founded and created web content for the local theater website, MiamiMarquee.com• Developed thorough arts journalism coverage by researching, reporting and editing reviews, feature stories and profiles • Managed media relationships by collaborating with local arts reporters, theatres, directors and actors

University Of Miami

•Achieved a position in the Contributing Writer Program to develop and pitch original story ideas related to college and campus life for the national publication’s website• Acquired strong research skills and an understanding of how a national news outlet operates

Coral Gables, Florida

•Create a vision for the organization, plan a semester of events and rebrand the group on-campus•Coordinate with on-campus publications, student groups, and professional development centers to plan on-campus networking events, guest speakers and resume building sessions•Representative of SPJ South Florida professional Executive Board

Wynwood, Florida

• Established and managed the company’s brand image and social media presence on Facebook, Twitter, Tumblr and Instagram • Increased user engagement by 50 percent through targeted social media strategies and tactics • Research artist information to produce written materials and informational handouts for gallery shows • Analyzed and provided social media evaluation reports and media-coverage summary reports

Coral Gables, Florida

• Amplified company’s brand identity through strategic writing for website and social media pages• Created and executed social media content by engaging users through Facebook and Twitter • Conducted research on similar brands and companies in the area to set and manage goals

Coral Gables, Florida

•Create marketing campaigns to encourage community member participation in the national fundraiser •Research the university’s demographics and formulate strategies around the community’s interests •Promote the event throughout the community with news releases, social media and advertisement

•Assisted public relations professionals in events such as the Miami Children’s Hospital Gala, Homestead Miami Speedway, St. Jude’s Gala and the Florida Panthers Tournament•Created articles for the respective websites, assisted journalists in media centers, assisted live-reporting through social media, escorted celebrities and assisted photographers

Coral Gables, Fl

• Researched consumer media communication strategies for target audience and wrote press releases that were featured in eight local publications’ websites • Coordinated marketing materials and created whimsical web content for a client’s online gaming brand• Crafted brand strategy after researching and providing reports on industry competitors