New Media Marketing Manager
CurrentNew Media Marketing is a program that centers on creating content to attract attention online through social networks. Different than traditional media which is delivered through ad campaigns via TV, radio, physical print that have definitive start and stop dates. Social media doesn’t have an end date, it's about constantly making impressions. It is an ongoing conversation between the advertiser and the customer.Traditional media delivers a single message through one-way communication to the largest audience possible. One message goes out and that message has to be impactful enough to make an impression. Social Media marketing delivers multiple, constant contact messaging through two-way communication. The goal of each message is to generate a response and interactions. Social Media concentrates on listening and responding- much like a conversation. As the TorcUP New Media Marketing manager I am in charge of creating interesting content to share to keep interactions up, constantly asking and answering brand questions to let consumers know someone is listening and responding.Social media IS branding, and branding means personifying. Also in charge of TorcUP Public Relations, Direct Marketing, Brand Management and SEO ROI.
