Ashley Pena Email & Phone Number

Dallas, Texas, United States

Collaborate with Toyota marketing teams, internal agency teams, and partner agencies to manage research, development, and execution of advertising campaigns.Oversee advertising campaigns for Toyota vehicles and brand campaigns across broadcast, social, and digital platforms.Notable projects include campaigns for the: 2025 Camry, 2025 Toyota Crown Family, Beyond Zero, and other high-profile Toyota vehicles.Assist Strategy teams with strategic research on competitor marketing campaigns to enhance our creative positioning.Manage agency team schedules, coordinate high-profile meetings with agency partners and clients, and prepare follow-up contact reports for participants.Contribute to the creation and management of content for the Toyota website, ensuring accuracy, consistency, and alignment with brand strategy.

Dallas, Texas, United States

Assist in coordinating client partnership initiatives for Toyota campaignsSupport project workflows and agency processesManage administrative tasks, meeting schedules, and document formattingLearn and master key Saatchi and Toyota processesPrioritize organization, collaboration, and ability to manage multiple projects effectively

Austin, Texas Metropolitan Area

Austin, Texas Metropolitan Area

Facilitated and fostered relationships between clients to ensure successful requestsStrategized new plans for clients to use for marketing initiatives increasing company revenue Delivered campaign updates in weekly executive meetings, ensuring progress and necessary adjustments were effectively communicatedProactively performed research and recommendations relevant to client needs around customer engagement and market analysis

Austin, Texas Metropolitan Area

Austin, Texas Metropolitan Area

Austin, Texas Metropolitan Area

Successfully led client Soapbox influencer marketing project, coordinating over 200 PR packages to key influencers throughout the USConducted extensive research and hand-selected content that met criteria for potential inclusion in a magazine read by over 50,000 localsCollaborated on partnerships, executed strategies expanding consumer base by 30% in Q3, and contributed to engaging content creationfor 6 issues of Austin Life Magazine.Increased social media engagement by 60% from Q3 to Q4 with new synchronized posts and initiatives on all platformsIdentified and suggested a diverse range of Austin vendors, including local coffee shops, breweries, wineries, and restaurants, to include inthe magazine, adding over 20 unique businesses to the publication