Ashley Pajak Email & Phone Number

Ballarat, Vic, Au

Roles:- Write media reports, first-draft media releases and assist with staging media events, opening events, milestone celebrations and funding announcements- Compile weekly advertising and assist departments with placing standalone and job advertisements across local/regional newspapers- Co-manage social media platforms (Facebook, Instagram, LinkedIn) using Hootsuite to plan and schedule content, track KPIs including engagement metrics, follower growth, reach and impressions to deliver weekly and monthly reports to inform strategic decision-making- Design a wide array of collateral and advertising materials including flyers, banners, signage, social media tiles and newspaper ads ensuring a cohesive brand identity- Help strengthen internal communications by updating Council's intranet, delivering timely and relevant news and updates through the all-staff Teams channel and assisting with the creation and implementation of a new organisational newsletter- Provide administrative support to the team by creating meeting agenda and minutes, raising purchase orders, seeking quotes and maintaining relationships with contractors.

Buffalo, New York, United States

Roles:- Warmly welcomed 30-40 patients per shift; coordinated check-in, collected insurance, handled payments and continually delivered outstanding customer service- Coordinated optometrists schedules and maintained patient flow by communicating patient arrivals or delays- Scheduled, rescheduled and verified patient appointments; scheduled appointments with secondary care providers- Utilized EHR software to manage patient records and files ensuring accurate date entry; reinforced and upheld patient confidentiality as required by HIPAA laws and the practice- Assisted Optical Department by helping patients with frame selection, taking contact lens orders and providing information about promotions and specials

Buffalo, New York, United States

Roles:- Created content across Facebook/Instagram/Twitter ensuring a cohesive online brand identity- Ensured alignment between the website and social media presences; worked with an outside graphic design agency to establish branding standards and provide creative assets- Managed and promoted customer loyalty program using social media, email campaigns, and training and educating staff; ultimately growing membership from 200 to 1,000 members within three months of launch- Controlled all aspects of the website and app including layout, updating content and ensuring a smooth user experience

Buffalo, New York, United States

Roles:- Provided excellent customer service with a helpful and friendly attitude- Upheld extensive knowledge of products, services and promotions to effectively sell, upsell and cross-sell to customers based on their needs and budget- Regularly communicated with vendors and assisted with restocking shelves and product displays- Recognized by upper management for top-selling during the holiday season, in excess of $30,000- Awarded “Employee of the Month” for outstanding performance within first six months of hire

Greater New Orleans Area

The Donnelley Center is a nonprofit agency providing local 501(c)(3) nonprofits in the New Orleans area integrated communication solutions. Roles:- Supervised nine associates working within the media relations and event planning departments- Directly managed three client accounts; developing project timelines, providing weekly updates and aligning expectations- Strategically assigned client tasks to associates based on their skills and interests- Wrote and edited news releases, media plans, media kits and strategic communication plans- Spearheaded the creation of an agency handbook and code of ethics

Corfu, New York, United States

Roles:- Wrote and proofread copy for news releases, social media posts and park collateral- Managed the social media scheduling, posting and analytics using Sprout Social- Created social media content calendar- Planned and executed social media campaigns with local partners- Provided exemplary customer service as a liaison between the park and park guests- Assisted with planning, coordinating and executing in-park events and media promotions- Recorded and edited video for social media using Adobe Premiere Pro- Fulfilled trade media requests

Greater New Orleans Area

The International Academy for Fencing Education (IAFE) is a nonprofit organization created to spread awareness of the sport of fencing, raise funds to make the sport more accessible to lower income families and ultimately grow the sport nationwide.Roles:- Managed team of eight associates in developing a full public relations campaign for the launch of IAFE to the public- Conducted primary and secondary research in the form of surveys and interviews orchestrated nationwide- Developed objectives, strategies and tactics for client to implement- Created an evaluation plan, set budget and timeline for execution- Provided client with all necessary PR collateral including a news release, donor letter, social media policy, infographic and rack card