-Create and teach weekly sold-out LIFT Barbell Strength, Life Barre and Shred group fitness classes-Coach GTX and MB360 small-group training classes, working closely with participants

-Single-handedly developed and launched trusted healthy lifestyle website to amass 4.5 million pageviews and 1,500 posts-Create regular engaging fitness, wellness and lifestyle social media video and photos, on Instagram, Facebook, X and Pinterest-Negotiate and collaborate with leading brands to create sponsored educational content on website and social media -- recent partners include Adidas, Quest Nutrition, Atrium Health, Electrolux, Les Mills, NOW Foods and Neighborhood TV -Full-service production of site, including drafting posts in Wordpress, editing photography in Lightroom, creating graphics in Canva and scheduling social media content in CoSchedule-Published wellness writer on The Everymom, POPSUGAR, mindbodygreen, 24Life and more

-Taught weekly POP Pilates, Bootybarre, Les Mills BODYPUMP, Les Mills BODYATTACK, Les Mills CORE and freestyle classes

-Played integral role in launch of brand’s 24Life.com website and served as editor of site, publishing multiple posts a week, managing the daily editorial calendar and promoting posts on 24Life social channels, growing site to more than 200,000 pageviews a month in less than a year-Interviewed leading wellness experts, researched topics and wrote short and long-form articles-Managed vendor relations with multiple groups, including a web agency and freelance contributors-Served as fitness technical director, on-camera interviewer and fitness demonstration model

-Coached and led participants through a one-hour Orange 60 workout and support sales

-Researched and wrote lifestyle blog posts and articles for various popular websites-Developed a public relations plan, key messaging and press materials for a leading tech company-Advised tech company leadership on strategic public relations outreach to build B2B brand awareness-Wrote brochures and marketing materials for a luxury lifestyle club under development in wine country

-Developed tailored workout programs for individuals designed to help them reach their health, wellness and lifestyle goals-Delivered excellent customer service to clients and members by educating on proper movement and form, equipment usage and overall fitness fundamentals-Prospected new client leads and conducting complimentary assessments to build business

-Led strategic public relations programs for real estate and health-care clients-Managed the local office for a national firm, including direct supervision of two junior staff members-Conducted daily media outreach to regional and industry publications to gain exposure for clients-Wrote news releases, pitches, public relations plans, fact sheets and various media materials

-Developed concept, conducted research and wrote copy for emails, landing pages, brochures, advertisements and feature stories for Starwood Preferred Guest, Sheraton, Westin and St. Regis brands-Proofread, copyedited, reviewed brand voice and fact checked print and online materials-Managed and maintained Starwood Vacation Ownership brand communication standards website

-Developed and implemented an internal cast communications plan for an evolving bi-coastal department, including creation of a communications brand and identity, support materials and a TV content program-Drafted key messages, organizational announcements and memos for executive leadership team-Launched a weekly executive message program and wrote weekly columns on behalf of seven executives-Partnered with diverse departments across the company to formulate strategic internal communication plans -Managed a full-time graphics coordinator

-Led five account teams to create and execute public relations programs for clients in the hospitality, restaurant, economic development, tourist development, nonprofit and digital media industries-Tracked and managed budgets, billable hours and project timelines for client teams-Regularly met with clients to brainstorm and prepare innovative communication solutions-Monitored industry trends and wrote blog entries on relevant topics-Wrote press releases and pitched the opening of new restaurants for First Watch Restaurants, Inc. throughout the nation, consistently securing coverage in local and trade news-Secured in one year more than $1.1 million in print, broadcast and Web advertising promotions for Nickelodeon Family Suites in exchange for 87 room nights and meal vouchers for media-Planned and managed a press familiarization trip for Nickelodeon Family Suites resulting in positive coverage -Developed and sustained an internal communications plan for industry employees and bed tax collectors on behalf of a multi-million dollar tourist development council in Florida’s panhandle-Pitched and secured numerous national media desk-side visits for leader of a tourist development council -Conducted publicity launch for complicated technology program resulting in five key trade feature stories, dozens of positive mentions and more than 280 product leads for FARO Technologies, Inc.-Researched needs and audiences to develop community relations programs for concessionaire to include in successful county-issued RFP to win $30 million convention center contract-Supported communication efforts of public education program for Town of Palm Beach to inform residents of utility undergrounding issue, including planning a town hall event-Provided crisis communications support to hotel executives and proactive messaging for front-line staff to prepare for and respond to H1N1 and storm-readiness issues and to maintain resort operations

-Coordinated and implemented cast recognition programs for the park's 4,000 cast members-Produced and edited weekly cast information tool; created presentations for cast update sessions-Planned Quarterly Awards ceremony for 100 cast members and leaders

-Supported overall strategy of internal communications for the park's 5,000 cast members-Drafted executive communications and carried out park-wide support of global initiatives-Wrote and edited weekly and monthly publications and produced executive communications-Created flyers and graphic communication vehicles to communicate to cast members and leaders

-Implemented focus groups and conducted research to redesign communication vehicles for UF Law -Designed event invitations, covered news events and publicized conferences-Interviewed alumni and wrote feature articles for UF Law magazine and handled media relations