I serve as a trusted advisor on digital content production across all market sectors and develop brand messaging for high-profile corporate campaigns.• Creates digital B2B content for multiple market segments • Develops messaging for high-level corporate pages on BoozAllen.com• Distills verbose, technical language into concise, compelling audience-first stories• Applies SEO research, competitor analysis, and audience profiling to content creation• Administrates and helped build the firm’s first cross-team content operation platform• Spearheads regular sitewide content audits, using quantitative and qualitative scoring models• Provides training on web tools and writing for the webAuthors web pages in Adobe Experience Manager

I served as the in-house digital expert on cybersecurity marketing, collaborating with internal clients to create integrated marketing plans focused on audience-first content and moving people down the demand funnel.• Provided digital marketing strategy, content creation, and web publishing for the cyber market segment • Collaborated on graphics and multimedia to compliment digital content• Introduced an editorial calendar to drive proactive content strategy• Balanced client needs with brand standards and digital best practices• Launched, grew, and managed a cyber-focused social media channel

I provided digital marketing strategy and copywriting for Pew's health-focused accounts, writing content for over a dozen internal clients on topics like end-of-life care, medical device safety, the opioid crisis, superbugs and more. • Developed and distributed blogs, email newsletters, briefs, infographics, and videos• Built and managed health-focused social media communities • Created and executed multi-channel promotion plans for live events• Assessed performance analytics and shared insights with clients• Trained colleagues on best practices in writing for social media

I advocated for health-promoting nutrition policies at the state and Federal level through strategic communications and policy research. • Developed public awareness campaigns that reached thousands• Mobilized grassroots advocacy through email campaigns • Contributed to several reports that earned media attention in major national news outlets • Collaborated with the Media Relations team to develop roll-out strategies for content• Built and managed social media communities

Developed lobbying and educational materials to promote best practices in climate change mitigation and adaptation. •Educated executives and policymakers on domestic and international energy policies •Assessed complex legislation and condensed it into easily digestible policy briefs •Provided quality assurance on grant proposals

Provided research and analysis on the most recent proposals to reduce greenhouse gas emissions and mitigate the unavoidable impacts of climate change. •Created educational materials for policy makers on climate mitigation and adaptation solutions•Analyzed legislative and regulatory proposals to reduce greenhouse gas emissions •Coordinated semi-annual policy dialogues to inform business executives of the latest in climate policy

Provided research and communications support to the SmartWay Transport Partnership--a voluntary program that helps companies and individual truck owners measure and reduce their carbon footprint by employing behavioral and low-cost technological adjustments.