The Junior Marketing Advisory Board is a group of passionate and driven marketing students who work together to engage and inform fellow peers on what Pamplin’s Marketing Department has to offer. Members work closely with the Marketing Advisory Board, an alumni advisory group, to help provide the best experience to our students.

• Analyzed 125+ creator accounts and vetted 20,000+ posts to successfully onboard 8 new creators. • Expanded creator partnerships to achieve a total potential reach of 3.5 million across 6+ social media platforms.• Streamlined influencer management on Impact.com by organizing creators into brand-specific categories and campaigns, enhancing efficiency and tracking.• Conducted a comprehensive competitor analysis of 7 top competitors to improve strategic planning and marketing efforts.• Developed a creative brief for the Proctor Silex®, ensuring to align with brand goals and campaign objectives.

• Taught basic swim skills and stroke refinement to +70 children ages 18 and under, ensuring their safety and comfort in the water.• Attended swim meet planning sessions with Team Representatives. • Collaborated closely with +10 coaches to discuss practice sets, events, and meets

• Expanded digital presence through 3+ weekly unique customer-focused content, generating 3,000+ monthly impressions, and heightened digital engagement by 20%.• Worked with Director and Vice President level leaders on weekly ad campaigns and press releases.Implemented SEO efforts and marketing campaigns by enhancing social media presence and analytics, resulting in a 138.5% increase in Instagram profile visits and a 175% increase in profile followings from Dec-Jan.• Communicated daily with 10+ companies and customers across Direct Messages on Instagram and Email.