Ashley Reid Email & Phone Number

Established and grew a successful property development and property management company, overseeing all aspects of business strategy, sales, and operations.Designed and implemented innovative sales and marketing strategies that resulted in a 40% year-over-year growth in bookings and revenue.

Toronto, Ontario, Canada

* Led multiple customer engagements and drove customer-facing discovery, data collection, and review sessions.* Worked closely with prospective and existing customers, alongside sales, customer success, and product leadership, to identify, prioritize, and quantify key business drivers and metrics, and helped customers understand how our solutions will help them achieve their strategic and financial goals.* Developed and delivered compelling business case presentations and financial models aimed at identifying, accelerating, justifying, and/or expanding sales opportunities.* Demonstrated value delivered to the installed base and collaborated with customers and internal teams to continuously align business cases with value delivered.* Developed business value thought leadership (articles, webinars, studies, etc.) and provided training with sales, customer success, and other teams throughout and beyond the sales cycle to embed the value lens throughout the organization.* Developed tools and documentation to simplify and facilitate the business case development process.

Toronto, Ontario, Canada

• Acting as SME sales and success consultant responsible for building strategic relationships with C-level executives and navigating through the complexities within healthcare, retail and financial services organizations to understand their business, competition, desired outcomes etc. to drive digital transformation strategies by doing discovery, workshops, value assessments, presentations, objection handling, offering sales proposals, and securing positive decisions of executive business and technical decision makers. Increased customer lifetime value by 25% through successful account management efforts.• Developed go-to-market plan together with Customer Success, Sales, and Product Marketing by bringing insights on product-vertical fit, target segments, industry trends, competition, and outcome-oriented success strategies. Supported product marketing in the penetration of new markets by creating artifacts such as value proposition materials, Business impact reports (ROI, TEI) etc. Created a value-based selling toolkit that was adopted by the sales and success teams and led to a 10% increase in deal close rate.• Conducted customer research that informed product development and led to the launch of a new product that drove a 20% increase in customer engagement.• Consistently contributed to closed new logo opportunities with a license ARR greater than six figures & multiyear deals • Led the value realization efforts for key customer accounts, working closely with the sales team to ensure customer success and drive growth. Supported CSMs in successful closure of existing enterprise business renewals, upsell, and cross with additional ARR.• Acted as part of a small group of internal thought leaders who served as spokespeople for the organization; I helped build thought leadership and sales assets used globally to articulate and visualize the value of Hootsuite's new products.

* Responsible for identifying new growth opportunities, planning, developing the design and execution of marketing plan that focused on building awareness, demand and lead-generation within the luxury travel market* Managed digital campaigns aimed at luxury market in the UK with data driven approach that led to a 150% increase in ROAS.* Managed digital presence and partnerships, after defining the firm’s USP in a hyper competitive industry.

Canada

Worked as a part of a global virtual team, to formulate a marketing plan for the nutraceutical company and provide direction for new market penetration in Germany.• Conducted market research about German homeopathic health market and identified growth opportunities.• Guided firm in matters concerning branding, positioning in relation to competitors and strategy implementation.• Designed a viable distribution strategy that included online German pharmacies as an innovative option, in line with the firm’s focus on market development.

Enforced sound merchandising and loss prevention strategies; executed sales promotions and policies that drove optimal customer satisfaction. Provided strategic, operational and fiscal leadership and maintained service standards. Led real estate asset management efforts to increase portfolio profitability across sites across multiple locations.

Masters Of International Business, International Business

Education record

Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level. Modules.

Master'S Degree, Marketing Strategy And Innovation

Bachelor Of Arts (Ba), Integrated Marketing Communications