Launched an enamel pin business — poppyandmonarch.com — that supports the chronically chill and the people who love them.

• Wrote compelling stories for the website, Cross Sections magazine and Annual Report that cater to myriad audiences, build community and inspire financial contributions while maintaining the school's voice.• Interviewed students, alumni, faculty, staff members, administrators and community members for news and magazine stories.• Drafted press releases and distributed them to press outlets.• Conceptualized award-winning "45 Years of Brave & Bold Education" Annual Fund campaign that earned the Inspired School Marketers Brilliance Award – Gold in Printed Annual Fund Appeal category (2017)• Oversaw production of the weekly Roadmap newsletter highlighting important events and deadlines.• Photographed newsworthy events at both the 21st Street and Norton campuses.• Directed the creation of content and visual elements for the newsletter and internal school-wide communications.• Strategized, wrote and edited marketing and fundraising materials.• Collaborated with colleagues across departments to brainstorm and copyedit various projects.• Ensured consistency with branding in all written materials for the school.• Used news judgment to pitch stories to local publications about subjects of note at the school.• Maintained an active involvement with school administration, faculty, staff, students and alumni for effective school communications.• Participated in the inaugural diversity and inclusion summer institute and served as a member of the Supporting a Diverse Community Committee.

In this capacity, I executed a communications plan and marketing strategy that has led to wider readership of the 826LA website and a stronger social media presence. I also developed and maintained an editorial calendar and press list. Integral to my success in this role was my ability to juggle multiple projects simultaneously and work in a fast-moving, team-oriented environment. Some highlights from my time with 826LA are as follows:• Spearheaded the marketing strategy for a winter fundraising campaign that raised more than $140,000 — 226% more than the organization raised in FY 2014.• Orchestrated a 10th-anniversary communications and marketing strategy that involved updating the website, managing social media profiles, sending newsletters and evaluating performance with analytics.• Grew social media followers by 379% on Instagram, 22% on Facebook, and 13% on Twitter.• Developed well-received blog series “826LA Turns 10,” Mentoring Month, AmeriCorps Week and more.• Coordinated and compiled sections of the FY 2014 Annual Report.• Penned pitches and press releases for the “Let's Do the Time Warp” dance-a-thon fundraiser, fifth annual Great Los Angeles Personal Statement Weekend, Partners in Time Salon featuring author Jennifer Nivens'​ “All the Bright Places,” “Tell Me a Story: A Celebration with Music and Letters for 826LA's 10th Anniversary,” and the 2015 Young Authors' Book Project.• Created several SOPs and guides related to press outreach, winter appeal and blogging.• Expanded media contacts and successfully secured press coverage for major events, such as the 10th-anniversary gala, dance-a-thon fundraiser, personal statement weekend, and more.• Managed the red carpet at “Tell Me a Story” fundraiser.• Drafted language and proofread the General Newsletter sent to more than 7K subscribers each month.• Photographed events and edit video for social media platforms.• Collaborated with community partners on cross-promotional opportunities.

Copyedited a variety of books from diverse genres. Adhered to the meticulous style guides developed alongside the authors/clients. Offered suggestions for greater readability. Completed editing on manuscripts following strict deadlines. These projects include:• "The Adventures of Super Awesome Stickman Dude: An Activity Book," a collection of short stories and activities produced by Warby Parker and 826LA (November 2014)• "The Record Store Book: Fifty Legendary and Iconic Places to Discover New and Used Vinyl," a Los Angeles vinyl store book by photographer Mike Spitz and writer Rebecca Villaneda (2013)• "HousePro Academy’s Buy Your First Home" by Realtor Regina P. Brown (July 2012)

• Crafted creative, witty and engaging copy for an array of projects (titles, synopses and taglines) numerous NBC Universal film and television properties, including Universal Studios Home Entertainment, USA Network and Syfy.• Adhered to firm branding guidelines while appealing to diverse audiences.• These projects included, among others: — A new title for NBC Universal’s line of three-pack comedy DVDs, “Laugh Pack” — Synopsis and tagline found on the DVD/Blu-ray Disc packaging for Universal Studios Home Entertainment’s “The Office: The Complete Series,” “The Fluffy Movie,” “Psych: The Musical” and “The Bag Man”; Syfy's “Warehouse 13: Season Five” and “Warehouse 13: The Complete Series”; and USA Networks' “Covert Affairs: Season Four.”

• Wrote and copyedited feature and news stories, film reviews, briefs and advertorials, while adhering to rigid deadlines. (Penned 370 pieces during my tenure.)• Interviewed actors, filmmakers and studio executives via telephone and at press junkets, industry events and red carpets. • Launched “Stepping Out: A Conversation About Faith and Urban Films” blog.• Continuously and promptly updated the website, and published daily e-newsletters, breaking news announcements and the digital version of the weekly magazine. • Fostered relationships with entertainment public relations firms and film studio executives. • Composed headlines, captions, teasers and e-newsletter subject lines. • Coordinated monthly product guides. • Supervised interns.

• Promoted from city editor to assistant editor — the second in command of the newsroom — in September 2009. • Delegated tasks to reporters, freelancers and interns. • Covered the cities of Rancho Palos Verdes and Rolling Hills, the largest and smallest cities, respectively, on the Palos Verdes Peninsula. • Wrote breaking news, city hall, crime, feature and general assignment stories; commentaries; editorials; headlines; captions; teasers; and content for special sections, such as the Real Estate tab. • Conducted in-depth interviews and research. • Copyedited and fact checked stories. Photographed events. • Developed relationships with city officials and community members. • Contributed to annual Our Town magazine and sister newspaper The Beach Reporter. • Appeared on RPVTV’s “Peninsula Perspectives” program, led writers’ workshops, participated in career day events and moderated a city council candidates’ debate as an ambassador of the newspaper.

• Wrote general assignment stories and briefs, including some featured on the front page. • Interviewed local newsmakers. • Crafted creative cutlines for photos accompanying stories. • Worked under strict and competing publication deadlines.

• Wrote stories about emerging entities and businesses in the Tri-Counties of San Luis Obispo, Santa Barbara and Ventura. • Copyedited page proofs using AP Stylebook. • Updated lists and created profiles for the “101 One Hundred,” “Who’s Who in Professional Services” and other special issues. • Researched and wrote briefs for assorted sections in each issue.