Ashley Foerster Email and Phone Number

Digital Content & Marketing for New Products: Instagram, Facebook, Mailchimp Email Campaigns, Shopify• Manage and develop content across email marketing, social media, website, business development• Research, compile content, and write copy for weekly email campaign to uplift and inspire customers• Select images, write content, and schedule 10+ social posts weekly for company Instagram and Facebook• Create content for new website, write product descriptions in Shopify, and implement SEO best practices• Research and implement Agile product management methodologies including a roadmap for a new business enterprise that surfaced during the Covid-19 pandemic• Train colleagues on Agile concepts and write process documentation to ensure best practices

• Manage print production of marketing materials, direct mail campaigns, and internal projects for clients from initial request through product delivery and fulfillment• Create cost estimates, proposals, production schedules, and statements of work for clients and ensure all out-of-scope additions are communicated clearly and quickly• Collaborate with vendors on materials and processes in order to ensure clients are receiving the highest quality product on budget and on schedule

• Led logistics and scheduling for 11-person Art Department and 21-person studio crew for 3 daily broadcast shows on E! Entertainment and 4+ weekly digital shows for Snapchat, Facebook, and Twitter• Skilled, organized, and clear communication eliminated studio crew double bookings and missed shifts• Implemented roll out of Asana, reorganized and expanded access of company share drive, and spearheaded the creation of a digital inventory to transition Art Department away from paper-based asset tracking, budgets, and ultimately improved access to more accurate historical show information• Transitioned the Studio Operations team from using manual, error prone staffing and vacation trackers to a template that used functions and equations to populate information, therefore resulting in less staffing issues and confusion over crew assignments• Worked closely with producers to assess both creative requests and studio requirements to determine budgets, technical needs, and creative goals in order to delegate tasks and schedules clearly to crews • Coordinated 25+ weekly shows by maintaining studio schedules for 3 studios and 2 dressing rooms in ScheduAll, calendars for Art Department, and held daily check ins to ensure Art Department was organized and informed, as there were often 10+ shows in various stages of development happening concurrently• Trained crew on internal systems and develop processes to streamline communications between productions and art department

• Disseminated daily production needs to 10+ person art department for shows on E! Entertainment and digital platforms and scheduled crew appropriately• Implemented a new online filing system that moved department away from paper reliant budget and asset tracking that allowed for easier access to more accurate historical show information• Increased department efficiency by developing new communication practices that emphasized information sharing and collaborative teamwork over the historical practice of withholding creative details• Successfully advocated for funding to provide freelancers and staff team to have supplies to build props on site• Oversaw crews and vendors in studio for large events such as the Oscars and Golden Globes and acted as onsite contact for art department during events• Monitored requests from creative for art department needs and coordinated with productions to ensure projects remained on schedule and on budget• Tracked new and ongoing projects, maintained calendars, and processed invoices and time cards

Production DesignerTrinoculus Films: Abundance short; Los Angeles, CA 4|16UM/Suite Spot: “H&M Influencers” promo pitch; Los Angeles, CA 4|16Art DirectorMegaforce Records: Anthrax music video; Los Angeles, CA 2|16UM/Suite Spot: “Uncharted” trailer; Los Angeles, CA 10|15Manage This Media: Lisa Loeb, various songs; Los Angeles, CA 10|15Set DecoratorMaker Studios/Steel Wool: Tayrn Southern music video; Los Angeles, CA 2|16Steel Wool: Hoodie Allen music video; Los Angeles, CA 1|16Maker Studios/Steel Wool: “Party Fun Times” (S1, Ep7); Los Angeles, CA 12|15PropmakerAmazon/PicRow: “Just Add Magic” (S1); Los Angeles, CA 5|15 – 6|15Set Dresser/ShopperBravo/rfp3: “Million Dollar Listing” commercial; Los Angeles, CA 7|16Building 20: “King of Con” (S1); Los Angeles, CA 7|16Laurel & Wolf: promo; Los Angeles, CA 6|16King Studio: icanaffordcollege.com commercial; Los Angeles, CA 10|15Production CoordinatorInvestigation Discovery/Stun Creative: ID Addict commercial; Los Angeles, CA 7|16 – 8|16Nick Jr./Stun Creative: Nick Jr. commercial; Los Angeles, CA 5|16TV Land/Stun Creative: “TV Land Icon Awards” promo; Los Angeles, CA 3|16Art CoordinatorSteel Wool: Skin Wars promo; Los Angeles, CA 3|16Maker/Steel Wool: “Pretty Vacant” (S1); Los Angeles, CA 8|15 – 9|15Krylon/Deutsch, Inc.: “Krylon 127 Yardsale”; TN&KY 8|15Art PAAudible/Rooftop Media: “Lachland Patterson Project”; Los Angeles, CA 9|15truTV/That’s Fantastic!: “Those Who Can’t” (S1); Los Angeles, CA 6|15 – 8|15TV Land/Hudson Street: “Teachers” (S1); Los Angeles, CA 3|15 – 5|15Office PALyft/Alldayeveryday: Lyft commercial; Los Angeles, CA 1|16A&E/Stun Creative: “Critics Choice Awards” promo; Los Angeles, CA 12|15E! Network/RFP3, Inc.: “Hashtaggers” (S1); Los Angeles, CA 11|15ESPN and Buick/Motomo, Inc.: promo; Los Angeles, CA 9|15FXX/Victorhouse Films: “You’re the Worst” promo; Los Angeles, CA 5|15 – 6|15Direct TV/Butcher Bird Studios: foreign market promo; Los Angeles, CA 5|15

Several Print and Online Projects: Ohio (2|12 – 4|15) | Hawaii Alternate (7|12 – 1 | 13) | Hawaii (3|10 – 3|12) | Delaware Alternate (8|10 – 3|12)Scope and Accomplishments:• Built and maintained schedules and deliverable timelines for multiple projects simultaneously that considered 4 internal teams consisting of 20-30 employees and several external vendors, tracking projects from conception through implementation and distribution• Cultivated cooperative work environment by spearheading the creation and implementation of a multi-team process manual and style guide, which increased cross-team communication and successfully reduced printed test errors by 70%Responsibilities:• Collaborated with departments of education and educational professionals from across the country to develop specific cultural testing accommodations that ensured products and personnel met local needs• Created schedules and reviewed form creation to identify questions inappropriate for students with visual impairments• Explained Braille processes to client to ensure forms followed BANA code without compromising client requested content• Researched, monitored, and troubleshot problems that arose from the Help Desk during customer ordering window through test administration and strove to identify long-term solutions to improve processes• Assigned quality control reviews, determined if suggested edits are to be implemented, and oversaw changes• Wrote administration and user manuals for new assessments and tested functionality of user portals• Created process documentation that outlined roles and responsibilities of internal teams• Managed development of Braille forms by working with forms manager and Braille vendor to meet deliverable deadlines• Organized and compiled materials for meetings and processed reimbursement request forms

Online Project with Print & Online Supplementary Materials: Hawaii State Alternate Assessment, iPad Pilot ProgramScope and Accomplishments:• Promoted to Project Manager to oversee the creation of pilot of an iPad application that allowed for students with severe cognitive disabilities to run an online assessment without assistance• Worked with content writers and software developers to preserve the quality of our assessment and relational database during the complicated transition of changing items from a paper-based, teacher administered system to an online user focused program• Developed standard operating procedures for the life cycle of the project that remained in place when project was fully launched in 2015Responsibilities:• Managed efficiency of test development and project scope of work by conferring with 4 internal teams, vendors, and client to build and maintain schedule• Wrote processes and trained personnel on procedures for developing project materials• Researched and responded to problems that came into the help desk and held weekly meetings to prioritize improvements• Arranged travel for internal and external staff and organized meetings with external vendors

Print Project with Print & Online Supplementary Materials: Chicago and Cleveland Public Schools Conditions for LearningScope and Accomplishments:• Developed standard operating procedures for the development and the paper administration of two surveys in several different school districts• Oversaw transition of items from paper and into company’s internal relational database so that the history of each item could be stored and have more thorough reportingResponsibilities:• Reviewed surveys for content, formatting, and translation errors and assigned quality control reviews• Supervised printing and packaging at print vendor site and worked to improve processes to ensure materials were printed, packed, and delivered on schedule and correctly

Print Project: Ohio Modified Assessment• Assigned quality control reviews to 10+ employees and reviewed surveys for content and formatting errors• Created process documentation that outlined internal roles and responsibilities, trained personnel, and wrote administration manuals for public use

• Performed quality control reviews on a high volume of assessments for content and formatting errors• Worked within tight production schedules that involved multiple internal departments and external clients

• Filmed B-roll, managed light placement, took stills, and provide general support for two productions that spanned three years• Operated boom and wireless mics during indoor and outdoor interviews• Sought out potential interview subjects, distributed/collected release forms, and managed crowds that developed during filming

• Trained new hires on company’s benefit policies and responded to employees’ phone calls about benefits questions• Resolved reported benefits issues quickly while watching for common trends that indicate larger coverage issues• Edited emails, presentations, and other documents before distribution to insurance contacts, executives, and associates

• Conducted research and interviews in order to write insightful and relevant articles for residents of Tidewater Virginia

• Led gear distribution and assigned four production assistants to two crews to ensure broad coverage of events• Supported camera operators by keeping time log and monitoring amount of time left on video tapes• Responsible for distribution and collection of interviewee release forms