Ashley Rico Email & Phone Number

San Francisco Bay Area

Palo Alto, California

Manage all global product campaigns cross functionally and localize for EU markets. Coordinate design resources, key milestones and schedules while overseeing workflow with head of production. Work closely with marketing team to intimately understand briefs, strategy and deliverables. Regulate all creative reviews with product/brand marketing, editor, engineering and legal for final approvals. Collaborate with head of production in the creative development and deliverables of all key assets.•Handled design assets and collateral across web, store and email for the 3rd Gen Nest Learning Thermostat launches in U.S. and EU. •Managed store and email promo creative from concept to launch including Nest Security Cam 3-pack, Black Friday, Holiday and Nest Aware.•Produced online store UX design for the Nest Cam and Nest Learning Thermostat to streamline the product description, checkout and payment flows.•Guided key design deliverables for 20+ Insurance and Energy partner promotional emails and the re-design of their respective landing pages on Nest.com.•Partnered with a 3rd party creative studio to produce illustrations and design for consumer’s monthly Home Report.

Redwood City, Ca

Developed positioning and messaging for Publisher products (online, mobile web/app SDKs) at a multi-screen video advertising technology company. Identified long-term opportunities based on research, analysis, and a strategic view of the video advertising market. Analyzed reporting and troubleshooting to provide effective product support to sales and partners. Managed overall Publishing business for product adoption and upgrades to help maximize their video ad revenue. •Generated Publisher SDK install strategies that will monetize their video and app inventory against high advertising demands.•Managed go-to-market plans for new Mobile iOS/Android SDK launch across functional teams (BD/AMs, product managers, engineering and corporate marketing).•Created Publisher solutions through impactful collateral including sales enablement, pitch decks, FAQs and more.

San Mateo, Ca

Partner with studio development teams, global planning, legal and internal marketing stakeholders to develop strategic milestones and business decisions for a variety of digital gaming experiences exclusive to PlayStation. Drive product success through creative marketing efforts and incorporating innovative revenue models throughout the entire product lifecycle. • Align with Sony Network Entertainment to include digital SCEA back catalog games in store promotions.• Efficiently manage marketing strategies announcing and launching Playstation exclusive games to consumers around global sales, press events and industry conferences.• Sync with global counterparts and manage over 15 digital games including add-on content from product concept to launch. • Develop marketing collateral (key art, messaging copy and trailers) and manage the distribution of assets to effectively gain consumer awareness.• Maintains and communicates monthly, quarterly, and annual KPI’s, including franchise performance, portfolio sales, consumer trends and competitive activity.

Sunnyvale, Ca

Initiate Brand Marketing campaigns through strategic company objectives. Responsible for U.S. and International House Survey campaigns and Yahoo! Mobile Marketing campaigns allocating appropriate Marketing budgets, inventory forecasting, ROI, pricing/budgeting while managing the creative production.• Develop media plans for optimizations based on 3rd party tracking performance and download trends.• Analyze Marketing briefs and identify new strategies for mobile positioning and targeting.• Lead creative scheduling process ensuring launch dates and standards.• Cross-function with multiple internal teams to generate new advertising committals.

Sunnyvale, Ca

Responsible for working with Brand Operations Account Managers, Yahoo!'s marketing execution & customer analytics team (Global Direct Marketing), Business Units and internal partners to drive and ensure successful advertising campaigns. • Process advertising contracts and launch advertising campaigns. • Ad Trafficking – Build and schedule display advertising creative across multiple platforms• Lead strategic projects.• Serve as an SME Advisor (Subject Matter Expert) to MDCs, assisting with goal/strength assessments, resolving issues and train/update team with new procedures and best practices. • Communicate with internal teams Brand Ops Account Managers, Business Development, Marketing, Engineering, Revenue, and external clients on performance and delivery.• Troubleshoot and revise Headers and Footers across ad served Yahoo pages.

Sunnyvale, Ca

Coordinated advertising programs from early on in the production process to post-campaign, testing and scheduling advertising, as well as troubleshooting creative and operations-related issues. • Reviewed and entered contract information into a database, obtained creative materials from Yahoo Affiliated partners Turner Sports, Monster and Comcast. • Actively supported 7 Account Managers to produce advertising campaigns for Yahoo’s Hotjobs.com site.• Trained new hire about the business, duties and processes of the MDC role.• Verified available advertising inventory and executed booking and contracts.• Experience with 3rd party vendors DoubleClick, MediaMind, Pointroll, Atlas, TruEffect, and Adinterax.• Knowledge and training with iFrame, Flash, HTML, JavaScript, and Rich Media. • Proficient with a variety of internal applications including, Ruby, CRM, YAC, MAC, VAC, Diego, Taginator, MDC Portal, CSC Beacon, Fast, and US Ad Uploader.

South San Francisco, Ca

Handled customer support for a custom car and hot rod magazine, in charge of subscription and merchandise sales, generated subscriber reports, operated as main contact for dealers worldwide, organized and exported lists for mass mailings, invoiced and processed accounts receivables, and managed post sales customer support. • Managed vendor booth assisting in sales, promotions and marketing support for 12 annual car shows.• Worked directly with Assistant Editor to develop hi-resolution black and white and 35mm photos for page layouts for 6 quarterly issues.

Palo Alto, Ca

Interviewed over 20 artists, musicians, designers and others for both print and online articles, edited section and page layouts, researched and fact checked content, received and read numerous press releases, pitched article subjects and events, and assisted the News Department with projects.• Wrote about local events sent to daily email subscribers.• Interviewed and created 7 full-length feature articles for print, 4 of them being the frontpage lead story in the A&E section.• Composed 3 news stories specifically for their online website www.paloaltoonline.com.

Ba, Mass Communications, Media Studies

Activities and Societies: Played Collegiate Softball NAIA. Staff writer for the Menlo Oak Newspaper

Aa, General Education

Activities and Societies: Played Collegiate Softball