🌟Helping businesses achieve their goals through strategic solutions 🌟​ I specialize in crafting targeted advertising campaigns that drive measurable results. My passion lies in understanding client objectives and translating them into effective strategies that maximize ROI. ​I have an extensive background in on-air, on-site, and online marketing. I have a track record of delivering exceptional client service. I thrive in dynamic environments where creativity meets data-driven decision-making. ​Let's connect to explore how we can elevate your brand's presence.

ADVANCED ADVERTISING SALES MANAGER (3/2020 – 9/2023)Results-driven Advanced Sales Manager with a proven track record in exceeding sales targets and managing high-performing teams across the Southeast. Expertise includes cultivating a positive culture, driving revenue growth, and building strong client relationships. Strategic thinker who leverages data-driven insights to develop innovative solutions for clients. to identify key trends and opportunities within the largest territory, enabling informed decision-making and targeted sales strategies for optimal results.ACCOMPLISHMENTS:-Consistently exceeded budget expectations: Demonstrated a track record of consistently surpassing budgetary targets within the largest territory, showcasing exceptional sales performance and revenue generation. 122% (FY21) | 118% (FY22) | 126% (Q1-Q3 2023) | Budget representing $8M+ in annual revenue.-Consistently ranked as the top performing Advanced Manager across the Carolinas for generating new business in 2022, and have continued to excel in 2023, surpassing all expectations and achieving outstanding results.-Exceptional customer relationship management: Built and maintained strong relationships with over 50 key clients fostering trust and loyalty and increasing customer satisfaction and repeat business. -Effective team leadership: Successfully managed and motivated the largest team of sales representatives in the Southeast with 85% of the sales staff exceeding their personal objectives.-Demonstrated expertise and dedication to the healthcare vertical. Achieved unparalleled success as the top-performing Advanced Manager in the Carolinas for healthcare growth, consistently surpassing targets, and driving revenue. 132% (FY21) | 109% (FY22) | 114% (Q1-Q3 2023)

Selected as Senior Leader for Digital Sales, I was accountable for the successful leadership and direction of staff and sales activities across a seven-state region. Managing relationships at both the local and corporate level, I managed and coached account executives, managers, and digital sales teams across the country throughout 10 separate markets. I advanced digital sales, marketing, and business development initiatives, serving an integral role in training and coaching teams in media campaign strategies and best-practices. As liaison throughout all departments, my focus was creating team synergy and establishing positive, shared-goal environments that consistently led us to over-achieving our digital budget objectives. ACCOMPLISHMENTS-Drove a 42% annual sales profitability increase through redesign of workflow infrastructure to streamline and unify the sales processes of 7 varying markets, implementing sales quota plans and recognition incentives. -Provided new product training to 250+ sales representatives, sales managers, and C-Suite Executives. - Increased pacing by product, elevating SEO to 155%, SEM to 109%, email marketing 108%, and OTT by 203% through creation of a ‘digital diner’ program, providing weekly lunchtime training focused on effective pitching techniques. - Generated 107% of digital budget representing over $86M in annual revenue

Leveraging my leadership, digital sales, business development, and staff development skills, I led a team of sales executives in creating and launching advertising and marketing campaigns for a robust range of clients, from individuals, small businesses, government agencies, to Fortune 500 companies. I delivered in-depth consultation to clients on digital campaign strategies and techniques, including social media, geo-fencing, retargeting, online content, sponsorships, video, audio, and mobile streaming. Tasked with sparking new sales growth, I trained and managed teams in digital design, traffic, and sales realms. ACCOMPLISHMENTS-Ignited sales to overachieve digital budget within three months and set the performance bar as the only CBS market to exceed digital objective budget in FY13 by 123%.-Consistently produced YOY budget overachievement: 123% (FY13) | 104% (FY14) | 105% (FY15) | 132% (FY16) | 107% (FY17) | 112% (FY18) | 103% (FY19)-Produced $500K annual in new revenue stream through launch of Stoppage Time video podcast.

As Area Sales Manager, I provided leadership and direction to the largest team of marketing sales representatives within the Georgia Call Center. This role’s primary focus was continually exceeding team achievement and development goals. I served a critical role in overseeing daily operations, supervising and training sales representative staff, managing VIP accounts, and driving business development, internet penetration, and customer relationship and retention initiatives.ACCOMPLISHMENTS-Ranked 4th out of 44 sales managers throughout all SEA Call Centers. -Surpassed targeted objective with 110% overall results and 108% internet results.-Skillfully led and motivated sales teams to regularly achieve and exceed revenue goals of 95% or higher.

This role centered on driving brand awareness by creating and establishing new digital and print advertisers within the expansion market. Utilizing my relationship building, communication, and interpersonal skills, I conducted in-depth cold-calling, telemarketing, e-marketing, and direct mail campaigns, providing valuable information about products and services and supporting product development initiatives. ACCOMPLISHMENTS -Set the pace as top expansion market representative, delivering $170K in annual revenue through execution of successful marketing campaign for AT&T.

In my role as Premise Sales Manager, I held full accountability for management of our base market representing $11M in annual revenue while leading, developing, and coaching sales teams. Harnessing my knowledge and experience, I provided consultative support to staff, recommended campaign strategies, and introduced performance incentives to drive sales profitability. ACCOMPLISHMENTS-Surpassed sales objective by 155% while operating as a new manager. -Led and coached sales teams, with 90% of sales staff exceeding their personal objectives.

In my role as Premise Sales Manager, I held full accountability for management of our base market representing $11M in annual revenue while leading, developing, and coaching sales teams. Harnessing my knowledge and experience, I provided consultative support to staff, recommended campaign strategies, and introduced performance incentives to drive sales profitability. ACCOMPLISHMENTS-Surpassed sales objective by 155% while operating as a new manager. -Led and coached sales teams, with 90% of sales staff exceeding their personal objectives.

Advertising Sales Representative2001 – 2005My focus for this role was increasing overall sales while strengthening customer relationships. I successfully managed a customer base of 500+ clients representing over $1.5M in annual revenues. Levering strengths in account management, business development, and marketing, I developed and managed statewide marketing and advertising initiatives and created engaging print and online advertising programs focused on brand expansion. ACCOMPLISHMENTS-Increased YOY base market as top sales representative within major South Carolina markets. -Top performer in anchoring key accounts while developing new business partnerships.