Ashley Roberts Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Collaborated with internal and external partners to drive integrated planning, campaign strategy, execution and reporting for national mass Loyalty campaigns.
• Led development of campaigns through an insight-driven approach including strategy and creative brief development, oversight of creative development and media planning ensuring the campaign delivered bold creative that.
• End-to-end management of a… Show more
• End-to-end management of a multi-million-dollar marketing budget, including monthly re-forecasting, tracking, invoicing, reconciliation, and stakeholder updates. Show less

Toronto, Canada Area

Toronto, Canada Area

• Managed XM activations including consumer facing events at concerts and small scale influencer events from planning to execution to support with achieving the Brand teams’ brand health, awareness and sales growth.
• Worked closely with the clients' agency and sponsorship partners providing strategic advice and recommendations along with key learnings from previous programs to develop impactful activations that would achieve the.
• Developed and… Show more
• Developed and managed program budgets from quoting to reconciliation and closed all programs reaching or exceeding the initially budgeted margin. Show less

Toronto, Canada Area

• Managed XM activations including a national sampling programs and pop up shops for clients in the banking & confectionary industries from planning through execution.
• Developed and managed program budgets from quoting to reconciliation and closed all programs reaching or exceeding the initially budgeted margin.

Toronto, Canada Area

• Managed XM activations including a national sampling program, music festival activations, large and small scale one off influencer and consumer facing events from planning to execution to support with achieving the.
• Worked closely with the clients' agency and sponsorship partners providing strategic advice and recommendations along with key learnings from previous programs to develop impactful activations that would achieve… Show.
• Worked closely with the clients' agency and sponsorship partners providing strategic advice and recommendations along with key learnings from previous programs to develop impactful activations that would achieve the.
• Developed and managed program budgets from quoting to reconciliation and closed all programs reaching or exceeding the initially budgeted margin. Show less

Toronto, Canada Area

• Led marketing and promotional campaigns from concept development to campaign launch for corporate blue chip and consumer packaged goods companies to achieve the companies’ promotional, marketing, branding and corporate.
• Managed internal and external teams to execute various aspects of promotions including website design and development, design of promotion artwork, print and fulfillment services resulting in the successful.
• Partnered with… Show more
• Partnered with clients in the development of promotion based and marketing initiatives and provided guidance regarding best practices and legal requirements related to running promotions nationally and internationally.
• Developed and managed promotions including contests, incentive programs, coupons, mail in offer and rebate programs based in Canada and the U.S resulting in the promotions launching on schedule and completed within.
• Analyzed campaign analytics and results upon completion to provide key insights and develop proposed strategies for future campaigns to ensure client’s objectives and goals for future promotions are not only reached.

Toronto, Canada Area

• Collaborated with a variety of agency, corporate blue chip and consumer packaged goods companies to develop online and in-store promotional strategies to achieve the companies’ marketing, branding and corporate.
• Managed internal and external teams to execute various aspects of promotions including website design and development, design of promotion artwork, print and fulfillment services resulting in the successful.
• Developed and managed… Show more
• Developed and managed promotions including contests, incentive programs, coupons, mail in offer and rebate programs resulting in the promotions launching on schedule and completed within budget.
• Analyzed contest data including entries databases, survey answers and Google Analytics and created summary reports that included demographic and psychographic information regarding contest entrants and website.
• Developed contest rules & regulations and terms & conditions for incentive programs, coupons and mail in offers, ensuring the client would be released from any legal liability with regards to the promotion. Show less

Toronto, Canada Area

• Created the 2012 budgets for numerous cost centres alongside cost centre managers from different departments within Enterprise Services, which resulted in successfully meeting the budget deadlines.
• Trained a new hire within the department team on the accepted financial processes and procedures resulting in the successful integration of the employee into the organization and consistent records.
• Populated and analyzed budgets, on a monthly basis, with actuals to track variances… Show more
• Populated and analyzed budgets, on a monthly basis, with actuals to track variances between the forecasted costs and actual costs; identified large variances and brought to the attention of manager.
• Created and maintained an Enterprise Infrastructure Business Management database containing all budget and invoice information from 2009 to present that pertained to the Enterprise Infrastructure segment of the.
• Coordinated a variety of tasks and responsibilities pertaining to the annual budgeting process simultaneously and efficiently while ensuring the tasks were completed on time and all information was accurate. Show less

Toronto, Canada Area

• Implemented and trained a member of the department on a new spreadsheet containing graphs displaying the most recent twelve month trend of webhosting actuals for future use by management.
• Collaborated with colleagues from multiple teams within Enterprise Services in order to determine the long -term impact of the newly implemented budgeting system.
• Created Server Budget using newly implemented budgeting system; analyzed data for accurate information, identified and solved three… Show more
• Created Server Budget using newly implemented budgeting system; analyzed data for accurate information, identified and solved three major errors in system, receiving positive feedback from manager.
• Gathered and analyzed server budget information from 2010 and created the 2011 North American Budget for UNIX and Wintel servers to compare the budgeted and actuals costs and calculate variances.
• Acted as a Changepoint administrator creating, editing, and deleting projects and users to ensure employees’ time and charges to projects were accurately recorded. Show less

Toronto, Canada Area

- Created and designed an Enterprise Security Operations webpage using HTML on Sun Life Financial’s intranet so information pertaining to one team could be easily distributed to other teams throughout the organization. - Analyzed company standards to create an intricate Excel spreadsheet to test if all North American Sun Life Financial buildings security.