Ashley Johnston Email & Phone Number

Pittsburgh, Pa, Us

United States

Led the marketing function for an emerging B2B SaaS brand, driving differentiation through strategic positioning, messaging, and overall brand strategy. Developed and executed go-to-market strategies that enhanced brand recognition and guided prospects from awareness to consideration. Oversaw field marketing, branding, and tone to ensure a consistent and compelling narrative across channels, establishing JDXpert as a recognized leader in the market.

United States

Successfully transitioned JDXpert from a startup to a mature market player by establishing scalable marketing foundations. Led a full rebrand and go-to-market strategy, leveraging voice-of-customer insights to refine positioning, content strategy, digital marketing, field/event marketing, and demand generation tactics. Implemented JDXpert’s first inbound marketing strategy, boosting organic traffic and establishing sustainable lead generation. Championed the adoption of marketing tech tools like HubSpot and ZoomInfo to enhance lead nurturing and conversion.

United States

Orchestrated comprehensive marketing programs, managing email campaigns, event logistics, and design while overseeing website operations. Directly reported to the VP of Sales and Marketing, driving cohesive strategies to bolster brand presence and engagement.

Cresson, Pa

For over a decade, I've blended industry experience with academic rigor to offer students a practical, real-world perspective on marketing principles. I've developed curricula across key areas like Advertising, Consumer Behavior, and Market Research, emphasizing the application of theory in professional settings. My goal is not only to ignite a passion for marketing but also to equip all students with a robust marketing acumen that they can leverage in any career path they pursue.

Johnstown, Pennsylvania

Created and constructed print, pre-print, signage and web advertisements for a variety of businesses as well as in-house advertisements for The Tribune-Democrat and Johnstown Magazine.

Altoona, Pa

Managed media planning and buying, marketing coordination, graphic design, and press release construction for established B2C businesses, global manufacturing entities, startups, non-profit organizations, and political campaigns.

Altoona, Pennsylvania, United States

Responsible for prospecting for and securing ad sales for a regional newspaper with a circulation of 80,000+. Promoted the benefits of advertising to client, negotiates prices, and assisted in copywriting and design responsibilities.

Ma, Masters Of Educational Leadership

Ba Advertising/Pr, Advertising

Activities and Societies: Omega Delta Sorority

Education record