Ashley Roseboro Email & Phone Number

Charlotte, Nc, Us

Charlotte, Nc, Us

Manages multiple marketing programs simultaneously, ensuring all elements are being created and produced; monitoring progression of projects and ensuring on-time delivery. Establishes and maintains successful vendor relationships to support marketing team initiatives. Liaison between City of Charlotte’s Economic Department and outside vendors to define project scope and objectives.

Charlotte, North Carolina, Us

Developed and implemented global marketing communications strategies for print and digital advertisements, public relations, email marketing, tradeshows, and collateral to support and promote marketing objectives. Presented senior management with marketing initiatives and project metrics, as well as brainstorm fresh strategies | Established and maintained successful vendor relationships to support marketing team initiatives as well as internal national and global relationships to ensure brand consistency and messaging across all regions. | Prepared detail annual budgets and quarterly forecasts for all marketing activities | Implemented social media campaigns through our social media platforms that led to a 52% increase in LinkedIn followers and a 15% increase in web traffic.

Charlotte, Nc, Us

Enhanced packaging and product materials, including designs, color choices and slogans for product launches. | Prepared competitive analysis and ensured brand messages were consistent with product team on product launches. Diligently adhered to budget plans, strict deadlines, and production schedules for key marketing projects during product development. | Designed successful trade shows for four national brands (Hoover, Dirt Devil, Royal and Oreck Residential and Commercial products) resulting in ROI capitalization.

Charlotte, Nc, Us

Organized logistics and delivered event updates via CVENT to customers, dealer partners, and internal associates to ensure flawless on-site VIP guest experience events. | Achieved high-volume work by prioritizing tasks and organizing supplies.

Huntersville, Nc, Us

Defined consistent brand messaging for 30+ trade shows; executed all logistics including booth design, lodging, and show schedule | Generated meaningful marketing content for press releases, print advertisements and social media platforms | Administered Customer Advocate Program to conduct post-sale surveys for customer satisfaction results.

Charlotte, North Carolina, Us

Market company, client services and products by developing and implementing targeted marketing campaigns, tracking sales data, maintaining promotional materials, and implementing social media strategies.• Created four comprehensive social media strategies to define programs that use social media marketing techniques to increase visibility, membership and traffic to our clients; manage all active social media programs• Implement marketing and advertising campaigns by assembling and analyzing sales forecasts, preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating marketing/promotional calendars• Oversaw registration/media table for clients’ events to ensure that 400+ guests were efficiently checked in and seated. • Develop and maintain prosperous relationships with local philanthropist to support our non-profit clients’ organizations.• Manage the company’s social media presence on Facebook, Twitter, and Instagram.• Design various collateral pieces to advertise and promote for non-profit organizations’ initiatives.• Promote more than 10 non-profit events through social media initiatives, resulting in 50+ attendees per event.• Assist Event Coordinator with the organization and set-up of special events (e.g., fashion shows, charity events, etc.)

Charlotte, Nc, Us

Support marketing efforts of the Business Services unit by performing market analysis and research, customer surveys, data analysis, development of metrics and analysis of program results. Performed ongoing market analysis, research and customer surveys for Business Services Department to understand student needs. | Generated and fostered strategic partnerships with outside vendors, food service department and bookstore to disseminate relevant information and feedback. | Revamped and delivered SOAR (Student Orientation Advising and Registration) presentations to transfer and first year students; increasing engagement by 15%.

Sydney, Nsw, Au

Managed a $500K tradeshow budget and ROI calculation, showcasing the brand at 50+ regional and national events, and also discovering a savings of $100K on little to no ROI trade shows. | Coordinated annual IT meeting for 120 attendees, including airfare, transportation and lodging. | Administered contract negotiations, webinars and email marketing; also supported CEO, VP of Marketing, and Executives with daily administration projects.

Purchase, New York, Us

Replenished Pepsi orders and sold new products and promotions daily for 350+ clients in Canadian and Northeastern Regions, increasing sales by 28% through add-on promotions. | Maintained accurate records of all sales and prospecting activities including sales calls, presentations, closed sales, and follow-up activities within assigned territory | Maximized account growth and profits by increasing revenue and traffic for customers’ businesses by 20%. | Maintained a positive experience for inbound and outbound calls from Pepsi customers. | Received seven “Superior Customer Service” awards for scoring 100% on my calls