Ashley Scheller Email & Phone Number

Washington DC-Baltimore Area

Washington D.C. Metro Area

Washington D.C. Metro Area

Washington D.C. Metro Area

• Planned/Implemented social media strategies across BAE Systems, Inc.’s online careers platforms (Twitter, LinkedIn, Glassdoor, etc.)
• Helped devise messaging strategy to target current employees, competitor employees, university students, and critical geographic markets
• Crafted messaging across all channels (internally/externally) that incorporated the company's employee value proposition
• Updated careers social media accounts and calendars
• Designed images, infographics, GIFs, brochures, and other marketing collateral for distribution online and at recruitment events
• Created social media training manuals for recruiters and hiring managers to improve digital outreach strategy

New York, New York

• Created marketing tools for over 330 WTCA members
• Managed the company’s website and web tools
• Created/Updated WTCA websites and social media accounts
• Supported regional, national, and international digital marketing initiatives (B2B)
• Coordinated WTCA events, including the annual Members Seminar (New York) and General Assembly (global - Las Vegas, USA 2017 & Leeuwarden, Netherlands 2018)
• Authored/Edited the monthly newsletter sent to the entire World Trade Centers network

New York, New York

• Assisted with casting major fashion and commercial campaigns, including preliminary research and casting management
• Influenced the creative direction of advertisements and editorials for high-profile clients, such as Moncler, Glamour, Marie Claire Italia, Numéro, Lincoln, Nike, Brooks Brothers, T Magazine, and i-D
• Started and ran Urban's Instagram account

New York, New York

• Helped create dynamic social media and marketing initiatives
• Ran the news blog, WilhelminaNews.com. The blog was updated daily and showcased the talents'​ work. Posts included recent campaigns, editorials, collections, shows, and news
• Brainstormed future posts and wrote articles for the lifestyle blog, XOWilhelmina.com. XO posts were created through interviews with the talent in order to showcase their lives outside of the modeling/entertainment.
• Updated Wilhelmina model profiles on Models.com
• Updated various social media outlets including Facebook, Instagram, Pinterest, Twitter, and Snapchat. Responsible for more than quadrupling the number of Pinterest followers from January '14 - August '15 and tripling.
• Assisted during model searches (Summer Goddess Model Search, #WillyScouts), agency events (Women's/Men's Fashion Week), and other agency projects (Wilhelmina x Lacoste, Wilhelmina x Unilever, Model Bootcamp, Model Guide)

Prague, Czech Republic

Taught English once a week to students at ČVUT through the university's International Students Club.

New York, New York

• Acted as a brand ambassador while providing excellent customer service
• Generated sales for the company on the floor and behind the till. I was able to meet and exceed all monthly goals set by corporate
• Maintained the store's appearance to uphold company standards

London, United Kingdom

• Rochester PR Group is a public relations firm that helps domestic and international clients enter the United Kingdom. Clients included Nandos, Lavazza, Equistone, Crowd Behavior Network, Royal Hospital Chelsea, Centric.
• Helped the newly formed firm research potential clients
• Conducted client research projects in order to assess market risk and competition
• Examined/Analyzed local client coverage in the media

Los Angeles, California

• Kravetz & Company is a bi-coastal boutique public relations firm specializing in fashion, beauty, and lifestyle brands.
• Led outreach efforts (B2C) on the behalf of our clients Rodial, Lisa Blue Swimwear, Mango Tree Bangles, Meira T, and Nip + Fab
• Created press clippings that were shown to clients
• Finalized the guest list for Lisa Blue's Miami Swim Week runway show
• Collected and updated editor and stylist master lists

Master Of Science - Msc, Media And Communications

Bachelor Of Science - Bs, Media, Culture, And Communication

Activities and Societies: Dean's Global Honors Scholar, Global Media Scholars Program, NYU Communications Club, Colleges Against Cancer.

High School

Activities and Societies: Prefect, Choate Against Cancer, CIAO: The Italian Club, Choate Afro-Latino Student Alliance, Volleyball.