UVU is a young brand with some blossoming to do. I am working to develop and pursue a strategic direction for the university's digital presence. With such a large community, each entity with its own audience, it feels a little bit like maintaining a zoo. But this zoo is a pretty fun place full of interesting projects, lots of teaching and learning, and wonderful stories.Some of the best parts of my job include consulting with various areas around campus on digital marketing strategy and expanding a digital presence, developing a cohesive and comprehensive digital strategy for the many facets of the university's presence and brand, and creating an opportunity to communicate the many impressive and cool things that are going on around here through various outlets on the web. In a nutshell, I'm having a lot of fun!

I direct social media around these parts. Which is to say that I make social interaction more meaningful and valuable for my clients-- in reach, in engagement, and in search engine rankings.Believe it or not, social media is serious business. When tweets bring new traffic directly to your store front and +1s take your site to the top of SERPs, it's past time to pay attention. But don't worry, I've been paying attention for a few years now, and I can tell you good things about where social media is headed. My strategy includes targeted content and authentic conversation. That's social, real-life social. And it's how I'm directing this social media team.

Social media maven with a special interest in the marketing potential of communities online.

Absorbed a hands-on survey course of internet marketing from PPC and SEO to social media and web design. Caught the basics and started working deeper into the strategy behind it.