Ashley Svarney Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Atlanta, Georgia, United States

West Palm Beach, Florida Area

Ashley Svarney, director of public relations and communications at Discover The Palm Beaches (DTPB) – the official tourism marketing corporation for Palm Beach County – oversees all domestic and international public relations activities for the consumer, hospitality, leisure, meetings and conventions, and travel trade market segments targeted by DTPB to collectively reinforce the destination’s brand positioning as The Best Way to Experience Florida®.

Hollywood, Fl

In this role, Ashley was primarily responsible for the PR initiatives that celebrated the flagship property’s entertainment, food and beverage and owned special events. Highlights include:• Secured earned and owned media coverage during special events, such as Hard Rock Rising Music Festival (2015), South Beach Wine & Food Festival activation (2014, 2015), World Soccer Fest (2014), US Veteran job fairs (2013, 2014), US Navy Fleet Week, more than 250 concerts and live events• Positioned… Show more In this role, Ashley was primarily responsible for the PR initiatives that celebrated the flagship property’s entertainment, food and beverage and owned special events. Highlights include:• Secured earned and owned media coverage during special events, such as Hard Rock Rising Music Festival (2015), South Beach Wine & Food Festival activation (2014, 2015), World Soccer Fest (2014), US Veteran job fairs (2013, 2014), US Navy Fleet Week, more than 250 concerts and live events• Positioned executives and key personnel as thought-leaders in respective industries• Launched, trained and directed the Hard Rock Girl ambassador program• Developed brand voice guidelines for new restaurant, Kuro• Experimented with new and alternative ways to leverage PR and Social Media initiatives through guerrilla marketing tactics Show less

Hollywood, Fl

• Directed the social media communications and blogger relations for several organizations, including Bitner Goodman, Florida’s Newport Guitar Festival, After Hours Pediatrics, CATO Insurance, Bongos Cuban Café and Sky Lounge at Seminole Hard Rock Hollywood and TATU Asian Bar and Grill in Florida• Expertise multitasking a variety of publicity projects on behalf of a diverse client base, including six Seminole Casinos, two Simon property malls, the Newport Guitar Festival and the South… Show more • Directed the social media communications and blogger relations for several organizations, including Bitner Goodman, Florida’s Newport Guitar Festival, After Hours Pediatrics, CATO Insurance, Bongos Cuban Café and Sky Lounge at Seminole Hard Rock Hollywood and TATU Asian Bar and Grill in Florida• Expertise multitasking a variety of publicity projects on behalf of a diverse client base, including six Seminole Casinos, two Simon property malls, the Newport Guitar Festival and the South Florida Symphony Orchestra. • Secured media placement through traditional and digital media platforms• Supported day-to-day execution of PR, social media and integrated communication programs to ensure client objectives were achieved and agency business goals were met• Monitored daily and relevant trends, conversations related to the destination, competitors, and sensitive topics/critical issues• Drafted a wide range of client-ready written materials (press releases, articles, communications plans, social media content, and client reports)• Established media contacts and pitches stories to targeted media• Developed effective working relationships with media contacts, online influencers• Managed members of the media at press conferences, red carpets events, concerts, grand-openings, fashion shows and community events• Delivered effective speeches and presentations for a variety of large groups, including the 2010 PRSSA National Conference in Washington, DC on "Using Social Media to Promote Clients," and Social Media Techniques for American Public Transportation Association National Conference in Fort Lauderdale, PRSSA Chapter at FIU and the South Florida Rail and Transportation Authority• Established solid partner relationships for clients through the research and cultivation of new sponsorship and donor opportunities• Composed award-winning entries for MarCom, Travel Weekly and Flagler Awards Show less

Bachelor Of Science In Recreation And Leisure Services Administration

Education record