Erin Murphy Email & Phone Number

Tampa, Fl, Us

St Petersburg, Florida, United States

National to local level earned media magic for the following outstanding clients:• Florida’s Paradise Coast (Naples, Marco Island and the Everglades)• Experience Columbus (Ohio)• Palmetto Mariott Resort & Spa (Florida)• Elase Medical Spa• Allelo• Juno & the Peacock• Pluma

Tampa, Florida, United States

• Garnered more than $7 million in ad-value equivalency and nearly 1 billion earned media impressions in the past year • Manage a portfolio of 10 clients, support new business and proactively secure agency PR and marketing opportunities • Earn national, regional and local coverage through expert media relations, media lists, pitches, strategy and materials • Initiate brainstorms and craft integrated communications plans serving clients’ business goals; pitch directly to client • Evaluate news angles and spokespeople, conduct media training, prepare talking points and facilitate interviews • Monitor media and track goal management, KPIs and ROI reporting; shared in visually engaging presentations• Lead client calls and act as a savvy, day-to-day liaison, managing deadlines and providing advice, solutions and support • Increased followers for client Instagram accounts year-to-year by up to 46%• Develop and schedule four monthly social media calendars, enhanced through content creation, analytics and UGC • Train and motivate other employees as a supervisor and mentor; contribute to senior team leadership

Tampa, Florida, United States

• Earned client over $500,000 in ad-value equivalency and ~54 million media impressions in 6 months• Led national influencer marketing campaigns which reached nearly 1 million users on TikTok and Instagram• Created compelling press releases, media alerts, Run of Shows, creative briefs, contracts, fact sheets and pitch letters • Tracked industry, media and cultural trends to inform public relations, social media and influencer marketing strategies • Conducted competitor research, analyzed findings and presented key takeaways and implications directly to the client

Clearwater, Florida, United States

• Built relationships with alumni and community partners through events, constituency programs and communications • Earned over $70,000 net profit by managing a team of 50 to plan and execute second-largest annual fundraiser • Interviewed, wrote, and designed creative content for the community magazine, monthly newsletter and social media • Tripled followers on LinkedIn and established a 6.5% engagement rate in first six months• Organized networking event in line with COVID-19 protocols for over 500 students with in-person and virtual panelists

Remote

• Collaborated with digital team to develop social media and email marketing campaigns for Huk, a lifestyle brand • Developed a consistent brand voice that resonated with the target audience to increase engagement metrics • Created copy for digital campaigns, website landing pages and product descriptions

High Point, North Carolina

• Directed and produced the new High Point University Amazon Alexa campaign— a year of daily video content• Hired videographers, scouted locations, edited and scheduled scripts and coached on-camera talent• Oversaw email and social media campaign which incorporated YouTube and IGTV videos of the university president• Edited YouTube and IGTV videos for daily email and social media marketing

M.A., Public Relations, Advertising, And Applied Communication

• Award-winning native advertising research into Gen X and Gen Y consumer perspectives • First Place Marketing Campaign & Pitch for Women.

B.A., Strategic Communication