Product marketer for the PowerSuite portfolio: PowerSuite Collect, PowerSuite Program Management, and PowerSuite Report; and market research products: EZTrak, SPCexpress, TKXS Market Data, and Market View.Advocate for customer experience and delight.

TKXS is a B2B technology and data-driven solutions company, which provides data collection, data science, technology and data-enabled marketing and incentive management capabilities to the agriculture, healthcare, construction and industrial supply industries. TKXS’ solutions allow customers to acquire and leverage data, glean market intelligence, operate more effectively and create demand. To learn more, please visit www.tkxs.com.Here at TKXS, I help bring marketing campaigns to life.

Strategizes with clients and account managers to scope direct marketing program requirements, across: phone outreach, email, SMS, direct mail, and fax. Works with database engineers, creative services, and call center team, to bring lead generation and customer care programs to life.Provides additional support for clients for trade shows, events, outdoor advertisements, digital advertisements, print advertisements, and virtual meetings.Teams with product owners and account team, to ensure client expectations are met, with regards to timing, budget, and program results.

Dedicated Account Manager, served as the hub of the relationship for the client, and primary point of contact for key stakeholders.Documented marketing program requirements and managed on-time, within-budget delivery of demand creation efforts encompassing: phone outreach, direct mail fulfillment, email fulfillment, SMS fulfillment, and lead reporting. These campaigns accounted for phone outreach to 40,000 targets in a six-month period.

Developed program requirements and managed a lead generation program for a contractual sales force; features included an iPad friendly program dashboard and CRM tool, call center, email and direct mail fulfillment, and lead reporting.Acted as both project owner and internal stakeholder for a customer satisfaction and retention program. Implemented Net Promoter Score to measure customer satisfaction, captured Voice of Customer feedback, and conducted end of program analysis.

Developed Business Requirement Documents (BRD), software requirements, dashboard wireframes, business rules; executed software QA, and provided production support for custom data entry software for three reward programs. Managed reward programs and provided program updates to client. Increased project profitability by identifying efficiencies in the data entry and quality control process. Completed YOY analysis to illustrate program growth.Documented program requirements, call center software requirements, email and direct mail fulfillment requirements, and call center business rules for multiple customer retention and prospect acquisition programs in the agriculture industry. Developed weekly client recaps to merchandise program results; organized analysis requirements to measure ROI.

Developed soil conservation plans for farmers on the Eastern Shore of Maryland. Comprehensive conservation plans address soil and water conservation issues, and qualify farmers for state and federal funding to cost share on conservation best practices to protect soil and water quality of the Chesapeake Bay and its tributaries.