Ashley Turner Email & Phone Number

As Senior PM of the Anytime Viewing feature squad, I'm working to solve both Sling and Dish customer problems and improve their experiences related to on-demand and time-shifted viewing.I am accountable for the outcomes delivered from large and complex product initiatives--including our DVR experience and D2C premium app marketplace--setting the vision and strategy to deliver market outcomes through effective leadership during product discovery and delivery. Ensuring solutions are both valuable and viable, I talk to users, synthesize quantitative and qualitative information, and make decisions about which problems or opportunities are the highest priority to pursue.Outcomes:• Delivered in-app merchandising capabilities for our D2C premium channels called "Hubs" - D2C purchases increased 35% in the first 90 days of launch• Surfaced relevant D2C premium channels in search to users who weren't subscribed - 9% of customers (~5k) who entered the purchase flow converted to paid in the first 90 days of launch• Delivered multiple new D2C "Hubs" resulting in ~25k subscriptions• Delivered Auto Record feature which added 12k incremental subscribers in the first 90 days of launch• Managed the discovery and delivery of surfacing relevant channels to users who weren't subscribed within the context of a larger, multi-squad in-app upsell initiative - 65k incremental upsells from search in the first 6 months of launch

Denver, Colorado, United States

I managed the NIC Division's Content Management System (CMS) product within the Colorado market. I was responsible for product planning and execution throughout the product lifecycle, including: Gathering and prioritizing product and partner requirements, defining the product vision, and working closely with leadership stakeholders to ensure the product supports the company’s overall strategy and goals.I delivered an improved, highly flexible CMS for government webmasters looking to reduce the time required to manage their website(s) and optimize their digital users' interactions: First in South Carolina between 2017-2018, and then in Colorado from 2018-2022.I oversaw the migration of 300+ websites, with a team of three project managers, to this newly-launched CMS platform within 18 months in Colorado. I increased CMS service adoption by 35% within 12 months of launch, supporting a primary company objective, and over 465 websites by Q4 2022.I assisted government webmasters (executive branch departments and offices, judicial and courts, and local) with improving how content was displayed and disseminated as they continued efforts towards their Equity, Inclusion and Diversity initiatives.

Greater Denver Area

(NIC was acquired by Tyler Technologies in April 2021–more on outcomes above.)I managed the company's Drupal-based Content Management System (CMS) product using agile software development practices. Other responsibilities included:• Used data, customer and competitive insights, and industry standard methodologies to find opportunities to build innovative capabilities and compelling user experiences.• Collaborated with Design, Development, IT, and Customer Support to rapidly conceptualize, prototype, market validate, and launch new product ideas and innovations.• Defined measurable goals and metrics, set priorities, and managed a backlog of features and functionality; work with Development, Design, and QA to meet those requirements.• Built business cases, prioritized a roadmap, and figured out the best implementation method and schedule. Made thoughtful trade-offs to balance quality, customer value, and schedule.• Identified customer needs and defined user personas, user stories, use cases, and product requirements for product features and feature set enhancements.• Lead cross-functional projects by providing project leadership and daily management throughout the project from inception to delivery.

Columbia, South Carolina Area

Focused on improving online experiences with government information and services for South Carolina citizens and businesses.I was given the opportunity to manage the planning, design and delivery of the company’s new CMS product.Based on the successful completion of this goal, I was asked to transition to a larger company market, Colorado, to work in a similar capacity.

Columbia, South Carolina Area

Full-service digital agency, integrating strategy, design and development to build inspired online experiences that empower and grow your business.

Columbia, South Carolina Area

Digital marketing services and graphics design company offering business process outsourcing to local and national businesses through a wholesale sales channel.• Managed the growth of a premier company account from $200K/year to $3.1MM/year in revenue.• Secured a foothold into the Out of Home (OOH) advertising market by earning and growing business with several leading OOH companies; increasing total company revenue by $365K/year.• Oversee all day-to-day activities for all projects and campaigns within specific accounts.• Business development – Establish customized solutions within an account (strategies and tactics) for mutual growth and profit.• Liaison between the customer and the production organization, facilitating fluid communications between them. Clearly and effectively represent the customer's needs within the production organization.• Work with creative director and customer to ensure each project aligns with overall marketing strategy.• Lead all project aspects from implementation such as training, establishing governance and project plan ownership to ongoing program attributes such as continuous improvement and profitability.• Travel to overseas production offices for initial project spec/process training and launch, quarterly on-site project reviews, and customer business review presentations.• Manage internal graphic design team members supporting the marketing/sales organization for specific accounts.

Columbia, South Carolina Area

High-paced, self-motivated graphic design production firm.• Created direct mail, yellow pages and outdoor advertising materials that supplemented overall marketing strategies for various regional and national customers.• Worked independently and with teams to brainstorm effective advertising campaigns in coordination with marketing departments, account executives and advertisers.

Bachelor Of Arts (Ba), Studio Art, Graphic Design

Activities and Societies: In order to fulfill a final Science requirement, I developed printed and digital marketing material.

Education record