Ashley Walker Email & Phone Number

New York, New York, United States

New York, New York, United States

+ Managed over $30M in annual revenue across Yahoo's programmatic ad platform.+ Expertise in desktop, video, app and CTV. Upsold Google and Amazon integration types.+ Analyzed bid data reports to identify account optimizations for revenue growth.+ Tracked sales cycle via Salesforce and individual account plans.+ Collaborated with Product on enhancing Yahoo’s first-party data initiative through client feedback.+ Taskforce account lead for Yahoo’s identity go-to-market strategy. Created surveys to gauge knowledge of product pitch and launch. Set up an identity hub for the account team, inclusive of all documentation.+ Built and presented QBR decks, leveraging analytical insights and establishing new revenue opportunities.+ Partnered with Merchandising, Buyer Development and Agency teams to bring unique deal prospects to clients. Packaged BIPOC and women-owned publishers to bring brand awareness to demand team.+ Ensured all accounts were profitable from an RNOT perspective.+ Negotiated rates and contract terms with clients and Yahoo's legal team.

New York, New York, United States

+ Managed content syndication partnerships across Verizon Media's O&O sites and third-party publishers. Within the content space, focussed on video streaming across desktop, mobile web, app and OTT.+ Led a team of 4 managers and associates. + Partnered with content clients such as Conde Nast, ABC, NBC, Hearst Magazine and Essence. Corresponded with them daily to deliver on million dollar campaign budgets. + Book of business generated over 10M in gross revenue yearly. Top publisher partners included Microsoft, Roku, Amazon, as well as AOL.com and Huffington Post.+ Used data to identify new opportunities for verticals, editorial gaps and potential partnerships.+ For unique publishers, created custom tech integrations with Product. + Drove and executed the termination process and product sunsetting across the org.

New York, New York, United States

+ Promoted and distributed quality video content across our network and AOL's sites.+ Oversaw O&O partner development operations and ensured AOL.com and Huffington Post's video needs were being met.+ Strategized with internal Sales and Account Management teams to increase our publisher network, as well as offer feedback on potential publishers.+ Developed and managed an editorial calendar to package videos for publishers.+ Presented our programming services to reengaged and new publishers.+ Pulled and analyzed data for daily and weekly reports on all partners.

New York, New York, United States

+ Programmed up-to-date edits of an AOL-owned B2C website, AOL On, as well as AOL On’s apps on Roku, Apple TV and Xbox. The AOL On Network was a video platform that offered over 1 million high quality, short-form videos created by more than 2,000 premier publishers.+ Helped shape and define editorial strategy. Wrote headlines and video descriptions emphasizing clickability and shareability.+ Met with top content partners, such as E!, TMZ, Vogue, Martha Stewart and Food Network, to acquire the best videos for our audience.

• Selected as one of 200 from nationwide pool of candidates for year long, intensive career development program.• Built personal leadership and analytical skills through case assignments, 1:1 coaching, and participated in workshops with various corporate partners, including Google, Clorox and Creative Artists Agency.

• Worked to create and revamp the Extranet 2.0 website to be used by New York Life International employees globally; catalogued, categorized, and updated over 1000 documents of content to be uploaded unto the new Extranet.• Set up meetings with business areas such as Compliance, Controllers, Investment, Marketing, and Distribution, to confirm their webpage content.• Compiled a marketing plan devised to promote the new Extranet website throughout the New York Life International division and its global markets.