Ashley Craig Email & Phone Number

New York, NY, US

New York, NY, US

• Produce all content for still life digital, packaging and print collateral, as well as social media video and still life assets, with budgets of up to $400,000. Support home, beauty and fragrance, accessories, and.
• Manage entire production process from concept through final asset completion, including developing shoot calendars and schedules based on product sample availability, booking on-brand talent, securing locations, and.
• Negotiate vendor estimates, account for shoot costs and billing, generate purchase orders, and reconcile all jobs. Process and track invoices. Partner with Finance for bi-monthly ROF (review of finance) meetings to.
• Establish and cultivate relationships with talent agencies, photographers, videographers, and production houses to ensure all teams creatively align with brand values and consistently deliver high-quality product.
• Support and aid Legal during pre-production of social media shoots to create and tailor legal usage contracts for influencers and freelance talent.

• Support fashion stylists and photographers in planning and executing editorial spreads, e-commerce ads and look books
• Selected media pieces inspriration to be used on photoshoots by researching current and past trends to ensure the clothing, accessories, and set are historically correct
• Demonstrate effective leadership skills on set by way of a strong personal drive and determination
• Coordinate pick-up and return of samples to local showrooms and warehouses

Denver, CO, US

• Planned and executed all e-commerce and lookbook photo shoots by constructing comprehensive call sheets, securing and providing all necessary legal documentation, and serving as on-set producer.
• Identified emerging models, photographers, and hair/makeup artists with an intuitive understanding of the Nautica and Kipling brand values and customer base.
• Managed annual studio budget of $10,000. Processed and tracked vendor invoices, collaborated with Finance on monthly ROF meetings, negotiated with external suppliers, and maintained monthly budget sheets to ensure.
• Created and managed studio calendar based on the needs of each division, sample delivery dates, and team member and freelance availability.

St Louis, Missouri, US

• Create visually satisfying displays using brand filters to drive sales and margin
• Excel in making appropriate judgements while evaluating displays in an effort to create an alternative course of action when problematic situations arise
• Implement sales and promotional events at top selling big box stores to increase sales and to spread brand awareness
• Support the head visual merchandiser and sales teams to achieve commercial goals
• Communicate and inform Vm and dVm on visual opportunities and provide feedback on store initiatives

Denver, CO, US

• Pulled and planned all looks for editorial, advertisement, and e-commerce shoots
• Styled off-figure shoots, including product stills with children’s clothing and kipling bags
• Managed photo shoots to control the pace of product shots to ensure all product photos are completed in a timely manner
• Coordinated photo shoots with studio manager
• Assisted on set during shoots- adjusted shoes, provided pins and clips, and surveyed the set for all details
• Organized, steamed, and hung all garments for shoot as well as, track in-coming product samples

New York, NY, US

• Executed marketing and visual merchandising initiatives by setting up displays and redesigning store plans using planogram software
• Communicated with customers in order to identify concerns of product placement
• Responded quickly and resourcefully to customer’s requests
• Maintained product displays and identified replenishment needs
• Developed and fostered excellent customer relationships by gaining customers’ trust from assisting them in choosing items based on their individual needs
• Recommended merchandise based on individual requirements

Bachelor’S Degree, Design And Merchandising

Associates Of Science, Business Aministration