Ashley Vega Email and Phone Number

• Content Creation: Develops and manages a comprehensive social media calendar, coordinating with artists and internal teams to produce and distribute high-impact visual and written content tailored to drive engagement and brand alignment.• Data Analytics & Strategy: Leads data-driven social media strategies, achieving a 54% growth in TikTok followers (104K+) and an 11% increase on Instagram, enhancing brand visibility and audience connection.• Digital Advertising: Assists in digital ad campaign management across platforms, conducting A/B testing to optimize performance and maximize conversions while ensuring consistent brand messaging across channels.• Campaign Development & Coordination: Coordinates cross-functional collaboration with A&R, executives, and creative teams, executing integrated marketing campaigns for music releases, press days, and tours.

• Brand Strategy & Identity: Supported brand strategy initiatives to build corporate identity, ensuring consistent messaging and visual cohesion across digital platforms.• Content Strategy & Production: Co-produced over 15 hours of podcast episodes and micro-content for social media channels, increasing engagement and establishing brand authority in mental health discussions.• Campaign Planning: Conducted target audience research and trend analysis to inform innovative advertising, public relations, and social media strategies.

• Content Creation: Developed and managed content for daily and game-day social media activities, enhancing fan engagement and maintaining brand loyalty.• Analytics & Benchmarking: Set and track social media goals and benchmarks, measuring the effectiveness of content and engagement strategies to drive the athletics brand's growth.

Covered games for PantherNow’s writers during FIU’s spring season of baseball and football.