Ashly Dillon Email & Phone Number

Austin, Texas, Us

Round Rock, Texas, Us

Senior Advisor, Field MarketingUS Acquisitions SegmentMarketing Leadership: Directed high-impact B2B campaigns across industries including AI, GenAI, banking, healthcare, manufacturing, K-12, higher education, energy, retail, and large enterprises.Campaign Management: Designed, executed, and optimized marketing campaigns with a focus on lead nurturing and operational excellence.Marketing Automation: Implemented lead scoring, email nurturing, audience segmentation, and program builds across channels.Data & Reporting: Managed performance dashboards and reports using SFDC, Marketo, and Tableau; provided weekly updates to executive leadership.Data Quality: Ensured data accuracy and cleanliness across tools.Segmentation & Targeting: Enhanced campaign personalization through strategic data segmentation and targeting.Project Management: Oversaw large-scale projects with effective communication and adherence to best practices.Analytics & Optimization: Utilized data analytics to refine marketing strategies and improve ROI.Documentation: Created and maintained documentation for processes and workflows to support operational efficiency.SharePoint Development: Developed a robust internal SharePoint site to streamline marketing asset access and event promotion.Cross-Functional Collaboration: Coordinated with sales, finance, strategy, global events, and thought leaders to drive strategic marketing initiatives.

Round Rock, Texas, Us

Team Leadership: Led a team of 11 inside sales account managers across the Mid-Atlantic region (VA, PA, MD, DE, NJ, DC) for Dell Technologies' North American Commercial Acquisition segment.Business Development: Drove new business opportunities and built customer relationships through strategic initiatives such as fiscal planning, quota-setting, and territory management.Cross-Functional Collaboration: Worked with field and specialist teams to implement sales GTM strategies.Reporting & Forecasting: Provided weekly forecasting and pipeline management reports to the team and executive leadership.

Round Rock, Texas, Us

Supporting the Dell Technologies North American Commercial Acquisition segment, I led a team of 11 highly skilled inside sales account managers covering the Mid-Atlantic territory (Virginia, Pennsylvania, Maryland, Delaware, New Jersey and Washington, DC). As a leader, I coordinated strategies that helped drive new opportunities and relationships which resulted in customer transformation and revenue growth. Working with field and specialist counterparts, I drove key initiatives including fiscal planning activities, quota-setting, sales GTM and territory coverage. Additionally, I generated weekly forecasting and pipeline management reporting for the direct team I managed, their field counterparts as well as my executive leadership stakeholders.

Round Rock, Texas, Us

Account Management: Oversaw diverse accounts in Pennsylvania, including K-12, higher education, government, and commercial sectors.Sales Achievement: Consistently exceeded targets across Servers, Storage, Data Protection, Services, and Client Devices.Top Performance: Secured major RFPs, including a key contract with the Philadelphia Eagles during their Super Bowl year.Revenue Growth: Boosted revenue and client satisfaction through customized solutions and strategic management.

Round Rock, Texas, Us

As an account manager, I work with K-12 schools, Higher Education and Medium-sized businesses to enable them with new technology that drives their digital transformation initiatives and modernizes their IT departments. I collaborate with a team of skilled specialists to advise and guide project planning to ensure my customers are getting the right solutions for their needs and their IT goals. I have the pleasure of working with a number of partners that assist with complex projects to allow my customers deploy new technologies with ease. I'm also a Social Media & Community Professional and actively seek to inform my colleagues and customers of new products and Dell news.

Boston, Massachusetts, Us

My time with Zipcar started with the launch of the Austin market in 2012. My responsibilities expanded to support of the Dallas and Houston Zipcar member bases, including seven universities. I tracked monthly and yearly membership goals for the Austin market and collaborated with the corporate Home Office to implement overall market strategies. My responsibilities also included coordinating local marketing events and sponsorships. In addition to event planning, I was responsible for all aspects of staffing our events. I gained immense experience in the hiring, managing and scheduling the local team of brand ambassadors.

Austin, Tx, Us

As a Level II representative, I trained new employees on company procedures, created schedules and monitored outgoing email communications to members. I corresponded with members via phone, email and LiveChat to support a wide range of professionals in earning the Certified Fraud Examiner certification (CFE). In addition to Member Services, I assisted our in-house marketing department in securing company exhibits for the 2012 ACFE Annual Conference Career Fair.