Dr. Iman Ashofteh Email & Phone Number

Berlin, Germany

- Leading a cross-functional team of category managers and buyers overseeing Computers, Gaming & VR, Audio & Music, Camera & Drones, and Home Entertainment categories in four European countries and the United States.- Managing an annual purchasing volume of 100 million euros by cultivating strategic partnerships with Tier 1 brands and impactful negotiations with suppliers across Europe, America, and Asia.

Berlin, Germany

Responsible for the two categories of Computers and Home Entertainment.- Computers: Achieved YoY growth of 1.5x in the European market and 2.8x in the US market while attracting 4 times more support from vendors.- Home Entertainment: Expanded the category into a new market (Spain), achieving remarkable YoY growth of 1.62x, surpassing 2022 budget forecasts by 11.1%.- Strengthened brand relationships, optimized campaign and promotion planning processes, resulting in improved overall performance.

Tehran Province, Iran

- Founded the Private Labels division and spearheaded its strategic vision, overseeing full P&L responsibility as well as driving its commercial and operational growth, utilizing both Marketplace and Retail business models in the MENA region’s largest ecommerce firm (30 million unique visitors a month).- Recruited and managed a team of 15 employees, including 4 senior managers, comprised of industry-leading professionals proficient in Brand Building, Procurement, Production, Pricing, Product Marketing, and Data Analysis.Achievements: - Developed 16 Brands and over 1000 SKUs in various product categories such as: ▪ Fashion ▪ IT Accessories ▪ FMCG ▪ Travel&Sport ▪ Homeware ▪ Stationary- Attained an average market share of 11% in its inaugural year.

Tehran Province, Iran

- Founded and launched an e-commerce platform specializing in offering a diverse selection of consumer electronics products.- Achieved strong profitability in the first year with minimal investment, leveraging strategic partnerships and a focused go-to-market strategy.

Tehran Province, Iran

- Developed the D2C E-Commerce platform as the new strategic sales channel of the company.- Introduced and successfully implemented a dropshipping business model, resulting in a conversion of over 10% of the traditional sales channel to dropships and capturing over 20% share of the total revenue within the first year.

Tehran Province, Iran

- Developed a new mobile phone brand in collaboration with world top 10 ODM suppliers and gained 5% market share in the first year of launch. - Established company's branch office in Shenzhen, China.- Expanded the business into IT industry through strategic alliances with well-known manufacturers and developed new products such as PC Monitors, All-in-One computers, etc.

Tehran Province, Iran

- Business Strategy: Developing and executing effective strategies to drive profit and market share growth.- P&L Management: Delivering budgeted GP Margins and Setting pricing policies.- Business Expansion: partnerships with new companies and launching new products.Main Achievements:- Successfully revived the LG Home appliances business by implementing a strategic repositioning of LG refrigerators based on a comprehensive analysis of customer perceived value and a recalibrated pricing strategy, leading to restored profitability (2015).- Drove sales growth of 22% in a challenging market environment, despite a decline of -5.7% in the overall market size (2017).

Tehran Province, Iran

Main Responsibilities:- Business development: Sourcing and price negotiations with worldwide suppliers.- Value Chain: Supervising the whole business process and leading teams in different departments and affiliates including manufacturing, service, marketing, finance, etc.- Marketing Strategy: Market Insight analysis & Setting marketing strategiesMain Achievements:- Revitalize LG Vacuum Cleaner business by achieving 35% sales growth (2014 vs. 2013) and 2% gain on market share.- Maintain “Absolute No. 1” position for LG Microwave ovens by re-defining product core competency and developing strategies accordingly.

Tehran Province, Iran

Main Responsibilities:- Demand planning, Stock planning and managing monthly orders accordingly.- Assuring on-time delivery by close coordination with different departments.- Supply chain performance evaluation using KPIs such as DIO, OTD, SFA, and etc.

Tehran Province, Iran

- Improved company cash-flow by establishing buyer’s credit account management & finance payment tracking system.- Successful establishment of the new business line of Mechafin AG wire feeder motors.- Successful design and implementation of a 360 degree marketing campaign to rebrand company for B2B and B2C target audiences. - Sales of the most expensive plasma cutting system of Kjellberg and also the first and most expensive 3D Waterjet CNC cutting machine of Microstep.

Doctor Of Philosophy (Phd), Strategic Business Management

Thesis title : A model of the risks involved in international strategic alliances in consumer electronics industry

M.Sc., Industrial Engineering (System And Productivity Management)

Thesis title : Factors affecting the consumer’s buying decision: Identifying and ranking using MCDM

B.Sc., Computer Software Engineering