• Developing and implementing annual marketing plan in conjunction with relevant business units/product groups• Train the channel sales and internal sales team on application sales & ABB Ability™ digital cloud solutions• Optimize our channel partners offerings by providing value engineering & value propositions to make competitive offer to the customers complying to the project specifications. • Support channels partners & sales colleagues for the product pre-qualification/approvals from the end user and consultants.• Attend monthly sales review meeting with ELSP/ELSB Local division manager to review the status of monthly forecasted orders & revenue pipeline along with sales & commercial operation team to make strategic actions to achieve the forecast.• Work closely with division to minimize the product gap and launch new products to the market. • Involving yearly in country market insight process (Stratos) or data collection which influence the company strategy, product roadmaps, and future investments. • Prepare country growth plan and presenting into divisions which included top initiatives, market requirement & supports needed from division to achieve the yearly business targets.• Prepare monthly KPI reports on orders & revenues to monitor proactively the sales & channel performance and provide feedback to implement corrective actions.• To achieve the NPV & Net margin division targets on each order or product levels by actively monitoring and guiding the sales & quotation team.• Support distributors for the show room branding and to improve the market visibility. • Conduct yearly sell-in/sell-out campaigns for the distributors to liquidate their stock and get new orders.• Working together with the order handling team and the logistics team to ensure operational efficiency on inventory and customer satisfaction on delivery.• Working closely with market developers to get all supports and finalize major projects against competition.

• Proactive gathering of market information and dynamics for having effective action plan to aggressively support the business.• Support channel partners for the value engineering & project costing to make competitive offer to the customers complying to the project specifications. • Train Channel Partners & distributors engineers for proper selection of components and for the new products.• Attend weekly sales review meeting with EP Local Division Sales & Marketing Manager to review the status of monthly forecasted orders & pipeline orders & strategic actions to achieve the forecast.• Provide the competitive offers to the sales team after analyzing the project requirements, customer target & competition with the support of Area Sales Managers/PMDs/factories.• Make Full Cost Model (FCM) before and after finalization of the orders and provide necessary inputs for each items (Selling prices, factory transfer prices, margins, Source, COO & Business Lines) to order handling team process the orders in SAP.• Provide design & product support to the Consultants along with prescription team to specify our products and for project approvals.• Liase with product marking directors/BU Managers of the development and supply of special products required by clients in the local market.• Coordinate with feeder factories for the customer complaints (CCRPs) and provide solution to the customers/channel partners.• Arrange to provide necessary letters/supporting documents to the channel partners for the project approvals.• Support channel partners for their approval with utilities & local Authorities and to have the latest type test certifications. • Conduct yearly technical audit for the channel partners along with QAHSE team.• Finalize the due diligence process & third-party agreements in coordination with Legal Counsel to renew the yearly agreement of all the channel partners.• Support on new channel developments based on business needs

• Building relationships with defined channel partners and distributors to support the sales.• Liase with Sales Manager to achieve targets & prepare action plans.• Jointly approach the market with channel partners and distributors sales team to achieve project approvals.• Liase with EP Sales Manager for the distribution of projects to the channel partners for having a balanced business with a healthy approach to the market.• Visit Channel Partners for verification of project costing to offer competitive offer to the customers complying to the project specifications. • Train Channel Partners & distributors engineers for proper selection of components and for the new products.• Weekly review with EP Sales Manager on project status & strategic actions on project approvals.• Prepare QOOL quotations if required and support sales specialist to prepare the QOOL quotations.• Coordinate with Estimation team and order handling team to process the order.• Coordinate with Logistics team & RDC Manager to have good support to the channel partners & distributors.• Follow with channel partners for the payment collections.• Provide design support to the Consultants along with prescription team to specify our products.• Coordinate with feeder factories for the customer complaints (CCRPs) and provide solution to the customers/channel partners.• Arrange to provide necessary letters/supporting documents to the channel partners for the project approvals.• Support channel partners for their approval with utilities and to have the latest type test certifications. • Conduct yearly technical audit for the channel partners along with QAHSE team.

• Prepare cost estimation based on customer Single line diagrams/Specifications.• Prepare detail technical & commercial offer including with Bill of Materials, Panel dimensions, Heat load calculations & Technical compliance to the different project specifications.• Co ordinate to design dept for the detail drawing preparations. • To meet clients/consultants for technical discussions and for drawing approvals.• Attend client Factory Acceptance Tests (FAT) before dispatch the panels.• Clients include different industries such as Oil & Gas (PDO, ORPC, OGC & OXY) Utilities, Infrastructures, Chemical Industries, Metals, Pharmaceuticals, Marble, Water/Waste water treatment, Hotels & Complex Buildings.

• Prepare Single line diagram, Bill of materials, and Cost estimation based on customer specifications/Customer requirements and P&I Diagram.• Prepare detail engineering drawings Power circuit diagrams, Control circuit diagrams, Panel GA drawings, Panel internal arrangements. • Prepare Field wirings and Cable schedule as per the site condition.• Co ordinate to purchase dept to procure the items needed for project execution. • Consulting customers during design and implementation of the new complicated services, experiencing severe problems resulted in successful issue resolution.• To meet customers for technical discussions and for drawing approvals.• Coordinate to shop floor panel assembling and wirings.• Attend panel testing and customer inspections before dispatch the panels.• Involved in troubleshooting and installation of electrical control panels.• PLC, VFD, HMI, SCADA screens development, customer supports, service and training.• Customers include Ministry of India (DRDO, DMRL, Nuclear Fuel Complex, Atomic Research Center) Medha Servo Drives and Central University of Hyderabad

• Prepare Single line diagram, Bill of materials, and Cost estimation based on customer specifications/Customer requirements.• Prepare detail engineering drawings Power circuit diagrams, Control circuit diagrams, Panel GA drawings, Panel internal arrangements.• Co ordinate to purchase dept to procure the items needed for project execution. • Consulting customers during design and implementation of the new complicated services, experiencing severe problems resulted in successful issue resolution.• To meet customers for technical discussions and for drawing approvals.• Coordinate to shop floor panel assembling and wirings.• Attend panel testing and customer inspections before dispatch the panels.• Involved in troubleshooting and installation of electrical control panels.• VFD, Soft Starters, programming and commissioning, customer supports & training.• Customers include different industries such as Automotive, Gas and Oil, Chemical Industries, Metals, Pharmaceuticals, Power plants/Utilities, Pulp and Paper, Packaging, Water/Waste water treatment, Hotels & Complex Buildings.