- Responsible for all commercial functions in India. Scope includes tradelane management, budgeting, fob sales, Key account management, pricing and contracting(USA trade), reefer market development, credit control, promote telesales, E-com, focus on yield management..- Key responsibility is to grow UASC business in India and expand into offering a global service ex India. 2014 export growth was 30% and throughput growth was 21%.- Assist the Managing Director in day to day management of the commercial activities as well as close liaison with head office in Dubai & regional office Hamburg..

- Establish Hanjin India in the market place with key accounts to grow volume, market share , revenue and contribution on the main trade routes ie Europe, Med, FEME & USA…including fob sales.- Guide and manage the own office & sub-agency network in India for all commercial matters including pricing, contracting, credit control, space & key account management . - Since April 2012 took over the sub agency locations as Hanjin owned offices.- Implement the new IBM/Cyberlogitec software on Yield Management Systems, CRM.…- Space forecasting & capacity management on the mainline services for India in Singapore, Busan, Jeddah, Colombo.- Promote web based E service with customers.- Launch Hanjin Logistics (wef April 2009)- the SCM division to customers in India & overseas.- Co-ordinate with regional offices in NY(American HQ), Singapore (Asia HQ) and Hamburg (European HQ) on commercial matters.- Responsible for budgets, profitability, service management & key accounts in India.- Propose new services to expand market coverage and build market share.- Nominated to launch Hanjin TMO project in India together with consultants McKinsey & Co with an aim to improve market share and profitability targeting key accounts.

- Deputed to Contfreight , a group company to assist with developing and promoting the agency for Hanjin Shipping (Korea) in India. Hanjin, Korea commenced a process of restructuring & enhancing the containerized services in Asia and the Indian Sub-con market and now focused on increasing inbound & outbound volumes as well as market shares in the Indian sub-con market..- Maintain close contact with key global customers operating in India.- Advice and assist with recommendations for launch of new services catering to the Indian market and to promote E-Service to customers.- Implement the marketing strategy & increase share of business from existing & targeted national-international customers across Asian and Middle East markets covering primarily Europe, USA and Far East trade lanes.- Monitor and improve yield on container traffic (Cmpb) by cost reduction and revenue improvement measures including cargo mixing & full capacity utilization.- Member of a very select group of Hanjin overseas staff who are involved in a long term project of “Change Management” within Hanjin globally.

- Reporting to the board of directors with overall responsibility for the company.- Responsiblities include company profitability,cost & revenue management, training, development of human resources, liaison with Shipping Corporation of India, Concor, Port authorities, legal advisors, major customers, group companies, Mansa etc. - Successfully grew volumes, market shares and company profits by aggressive sales efforts, cost control and revenue improvement programmes. - During this period implemented the Predictive Index System of employee and job profiling in collaboration with Parendex, Boston-India. Certified as a P.I. analyst in 2003 by Parendex Inc. - Actively involved in advising & marketing of Vizag port privatisation project, a joint venture between J.M. Baxi and Dubai Port Authority. The project is on a 30 year lease, own & operate basis. Vizag Container Terminal was purchased from the Government of India in September 02. Project value – $ 20 M. Assist in marketing the terminal to global carriers, feeder operators and customers in India. This includes positioning the port in the market place, design & production of suitable brochures & web material.- Member of the Group Project Committee for the design, planning, execution and commissioning (January 2003) of the ULA Container Freight Station in New Bombay near Jawaharlal Nehru Port. The cfs facility is owned and promoted by The United Liner Agencies of India , a J.M. Baxi company. Project value $ 15M. Successfully marketed the facility to achieve 100 % capacity utilization in 4 months from commissioning. The cfs capacity was doubled by acquisition of additional adjoining land from CIDCO and commissioned in September 2005..

Responsible for USD 125 million in annual sales and maintaining market share with bottom line accountability on a multi trade lane basis. - Manage the regional sales team of 8 offices in the western region, India.- Monitor location performance and corrective actions required to achieve location budgets. Develop sales strategy in the region to increase market share profitably.- Assist Indian and overseas offices in contract negotiations and vendor management.- Develop & maintain close contact with major accounts in India, Far East, Europe & American markets including frequent overseas visits.- Actively involved in reefer sales mainly to Europe, Africa, Far East and North America for seafood, meat, chocolates, fruit, chemicals and photographic products.- Agree budgets and targets for the region and sales force as well as regular updates of the quarterly marketing plan by trade lane keeping market conditions and aspirations in mind.- Staff recruitment / training including on-line system training and development. - Ensure smooth running of the region as well as oversee regional functions such as reporting, documentation, credit control, import matters, long standings, equipment forecasting, operating & financial budgets and estimates.

Controlled spot & contract pricing for the American trade for dry and reefer cargo ex All India origins. Functionally report to A.P. Moller Copenhagen, Singapore and New Jersey for service management.- Prepare annual budgets & marketing plans & responsible for delivering USD 60 million per annum on a pan country basis (18 offices/agencies). - Liaison with A.P. Moller, Copenhagen on policy matters and ensure maximization of contribution and cargo mixing based on agreed service requirements.- Ensure accurate space forecasting both eastbound and westbound on individual strings & achieve optimum utilization with cost and transit advantages.- Federal Maritime Commission matters including rule, rate & contract filings.- Monitor and reduce loss giving cargo to improve contribution to the service as well as ensure cost recovery for port & inland charges including Conference action. - Close co-ordination with sales offices in N&S America to maintain and develop the market including frequent overseas visits.