• Highly motivated goal-oriented with ability to work autonomously and as part of a team, with over 20 years of experience in the Hotel industry with extensive financial, marketing, sales, and operations management skills.• Comfortable working in a demanding environment with excellent organizational, project and time management skills, including multi-tasking and ability to prioritize and meet deadlines, follow up and attention to detail.• Adaptable/Flexible: Being open to change (positive or negative) in response to new information, different or unexpected circumstances, and/or to work in ambiguous situations in a high paced environment with changing needs.• Ability to develop and implement new strategies to promote efficiency, and profitability.• Ability to manage a diverse range of managerial responsibilities.• Dependable: reliable, responsible, dedicated, committed, and fulfilling obligations • Have a strong appetite for learning. • Strong focus on customer care and satisfaction • High Proficiency in Microsoft Office Suite products (Word, Outlook, Excel, Access). • Excellent interpersonal skills - strong verbal and written communication skills. • High Integrity: Accepting and adhering to high ethical, moral, and personal values in decisions, communications, actions, and when dealing with others.
El Zamalek Tourism & Investment Company
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General ManagerEl Zamalek Tourism & Investment Company Apr 2019 - PresentCairo Governorate, Egypt
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Acting General ManagerEl Zamalek Tourism & Investment Company Apr 2018 - Apr 2019Cairo Governorate, EgyptActing General Manager as well as the Director of Hotels Monitoring & Development
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Director Of Hotels Development & MonitoringEl Zamalek Tourism & Investment Company Jul 2016 - Apr 2018Cairo
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General ManagerArabella Azur Resort Jun 2007 - Jun 2016Hurghada, EgyptHold full P&L responsibility and management of all business segments including Finance, Food & Beverage, Rooms Division, IT, Human Resources, Purchasing, Maintenance, and Security to ensure maximization of revenues, controlling costs, and achieving guests’ satisfaction, implementation of service standards, employees’ development and training, monitoring occupancy, property maintenance, and maintaining owner relations.
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Director Of Sales & MarketingAzur Hotels & Resorts May 2001 - Jun 2007Hurghada, EgyptResponsible to plan, develop, and monitor the marketing and sales strategy. Contracting key accounts and communicating with customers, management, and other departments to coordinate overall marketing efforts in accordance with the company goals.
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Director Of SalesRotana Resorts (Coral Beach Tiran & Coral Beach Al-Arish) Mar 2000 - Apr 2001Sharm El-Sheikh - Al-ArishSet the per-opening and opening marketing & sales strategy to introduce and position the ROTANA RESORTS brand and its managed hotels in the Egyptian tourism market
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Sales Manager - Senior Sales Manager - Asst. DosIhg (Holiday Inn Salalah - Holiday Inn Safaga - Intercontinental Hurghada) Sep 1993 - Mar 2000Salalah - Safaga - HurghadaIn charge of the sales and marketing department in diverse working environments from Salalah in southern Oman to Safaga & Hurghada in Egypt with the challenge of selling remote destinations to int’l travel agents, local accounts, and individuals. Involved in team leadership following crisis situations to re-establish the flow of business after tragic incidents.
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Sales ManagerForte Grand Pyramids (Currently: Le Méridien Pyramids Hotel & Spa) Sep 1992 - Sep 1993Giza, EgyptResponsible to establish and manage the relationship with corporate accounts. Developed business plans, addressed needs of accounts, and contributed to the FORTE HOTELS brand awareness and positioning of the hotel in the local market.
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Client Service Agent - Account Executive - Senior Account ExecutiveSheraton Nile Cruises Oct 1989 - Sep 1992Cairo, EgyptGained initial experience in managing sales and account development. Generated leads, negotiated and closed deals, serviced accounts and resolved clients’ complaints.
Ashraf Farouk Education Details
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American Hotel & Lodging AssociationPrefessional Certification For Hotel General Managers -
Cornell University - School Of Hotel AdministrationHotel Manager Program -
Faculty Of Tourism & Hotels, Helwan University, CairoVery Good -
Bloomington High School NorthHigh School Diploma
Frequently Asked Questions about Ashraf Farouk
What company does Ashraf Farouk work for?
Ashraf Farouk works for El Zamalek Tourism & Investment Company
What is Ashraf Farouk's role at the current company?
Ashraf Farouk's current role is General Manager at El Zamalek Tourism & Investment Company.
What schools did Ashraf Farouk attend?
Ashraf Farouk attended American Hotel & Lodging Association, Cornell University - School Of Hotel Administration, Faculty Of Tourism & Hotels, Helwan University, Cairo, Bloomington High School North.
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