Implement the wholesale strategy and plan for the channel that’s aligned with the wholesale global strategy, and being responsible for the execution of the WS objectives, by engaging customers in order to meet objectives set within the Regions. - Through the most effective and efficient utilization of the Field Force resources.

Trade Marketing and DistributionReporting to Regional Sales Manager – Upper Egypt.

 Execute the marketing activities in the outlets located within the territory in order to meet customer and consumer objectives as described in the cycle plan Train customers if necessary, providing required material and instructions Ensure that objectives in terms of availability, visibility, volume, margin, quality, and customer price of products are achieved for the territory. Provide data and maintain accurate records on competitor’s moves and sales and distribution performance in order to guarantee that Area Manager, Key Account Manager and Distribution Manager are fully informed at all times Monitor brands performance in the outlets (Bat’s and competitors’). Achieve distribution objectives of product availability, customer service levels, fair trading, stock holding and stock rotation to ensure the company meets the highest levels of customer satisfaction.