Ashraf Chohan Email & Phone Number

Whitechapel, London

My current role is as an analyst on all aspects of analytics related work for GOV.UK. My duties include the planning and instrumentation of metrics capabilities across all the propositions, supporting the Product Analytics Lead in the setting up of actionable KPIs to measure business outcomes, carrying out analytical work on user behaviour on the site and provide analytics support and advice across GDS and government stakeholders. My role also includes supporting the work of the pan-government… Show more My current role is as an analyst on all aspects of analytics related work for GOV.UK. My duties include the planning and instrumentation of metrics capabilities across all the propositions, supporting the Product Analytics Lead in the setting up of actionable KPIs to measure business outcomes, carrying out analytical work on user behaviour on the site and provide analytics support and advice across GDS and government stakeholders. My role also includes supporting the work of the pan-government team and advising in the development of new tools and transactions so defined outcomes can be measured in order to improve the customer experience. I also represent the analytics function at internal and external meetings and events. Show less

Lambeth, London

Working with the Web Analytics manager in providing central and franchise marketing and editorial teams with the key insights to enable Directgov to understand how citizens used the website, the mobile and video channels to facilitate the development of Directgov in order to better meet citizen needs. The role included providing an on-demand web analysis service to all strands of Directgov, compiling of regular statistical reports, building relationships between Directgov and suppliers and… Show more Working with the Web Analytics manager in providing central and franchise marketing and editorial teams with the key insights to enable Directgov to understand how citizens used the website, the mobile and video channels to facilitate the development of Directgov in order to better meet citizen needs. The role included providing an on-demand web analysis service to all strands of Directgov, compiling of regular statistical reports, building relationships between Directgov and suppliers and stakeholders and the promotion of web analysis through presentations and seminars. I also represented the metrics element to a Directgov ‘swat’ team, a virtual team comprising of user insight specialisms to analyse and improve major Directgov tools and transactions such as JSA Online and Benefits Adviser. Show less

Westminster, London

Lead a team of 5 contractors with responsibility for the management and development of the DfES local authorities website, a site that provides a ‘one stop shop’ for all information relevant to local authorities from the Department. My duties, apart from managing the team included producing specifications for external developers to enhance functionality on the site, providing strategic direction on stakeholder management and overall responsibility for ensuring content and newsletters were up to… Show more Lead a team of 5 contractors with responsibility for the management and development of the DfES local authorities website, a site that provides a ‘one stop shop’ for all information relevant to local authorities from the Department. My duties, apart from managing the team included producing specifications for external developers to enhance functionality on the site, providing strategic direction on stakeholder management and overall responsibility for ensuring content and newsletters were up to date. I also lead on user testing and metrics analysis to shape the development of the site. Show less

Westminster, London

Provided support in managing the requirements in the building, developing and evaluation of the Every Child Matters website. Evaluated the effectiveness of the ECM site through the production of in depth monthly site statistics (both qualitative and quantitative) and collation of user insight studies using the Speed-Trap reporting dashboard. I was also the main liaison point with Speed-Trap to discuss statistical issues on the ParentsCentre and Sure Start websites and provided training in… Show more Provided support in managing the requirements in the building, developing and evaluation of the Every Child Matters website. Evaluated the effectiveness of the ECM site through the production of in depth monthly site statistics (both qualitative and quantitative) and collation of user insight studies using the Speed-Trap reporting dashboard. I was also the main liaison point with Speed-Trap to discuss statistical issues on the ParentsCentre and Sure Start websites and provided training in statistical reporting to several policy teams. Show less

Westminster, London

Started off as an admin support to the Facilities team responsible for office moves. Moved on to manage office moves myself and became the project manager for a major building refurbishment project in the DfES involving 1,550 staff.

Ba (Hons) Interior Design

Btec Foundation In Art And Design, Pass With Merit

A-Levels, Statistics (A), Chemistry (A), Art (B)