Job Brief Description: Director of Marketing and Sales for Country Energy Management Division which involves seven Business Units for High Voltage Substations, High Voltage Products, Transformers, Medium and Low Voltage Products, Medium and Low Voltage Systems, Digital Grids and Customer Services.My responsibilities extend to manage all opportunities for products, systems & turnkey business.My team and I are responsible for all phases’ pre-acquisition, offer preparation, contracts negotiations and closing the deals with utility and industry customers.Selected Significant Milestones:• Manage Marketing and Sales responsibilities for all Business Units with high precise alignment.• Build strong customer focused network over private and governmental sectors. Influences collaboration within Siemens organization to secure customer support.• Evaluated as “Exceptionally consistent_No.1” within Siemens middle east in managing, preparing and coordinating Siemens detailed regular and ad-hoc reports for:o Energy Management Strategy.o Sales Volumes, forecasting, market conditions and competition parameters.• Change sales directions and develop new successful “Go-to-Market” business models.• Manage all export business.

Job Brief Description:Managing Siemens bidding, sales and contracts for EPC high voltage substations and transformers business.Selected Significant Milestones:• Succeeded in increasing Siemens market share outstandingly till leadership position and for many consecutive years.• Succeeded in securing Siemens Egypt’s first substation contract in Oil & Gas market, followed along with consistent market share increase in Oil & Gas market till leadership position [Amiria S/S & others]*• Succeeded in retaining significant customer base despite country and company reorganization challenges in 2011.• Changed sales directions and succeeded in securing market’s famous fast track projects (CCC 6 months) [Assuit 220 kV and Mahmoudia 220 kV]

Selected Significant Milestones:• Founded Bidding, Marketing and Sales Department for High Voltage Substations and power transformers in Siemens Egypt.• Actively participated in Siemens acquisition to VATECH T&D with proven soft integration.• Worked closely with Egyptian Electricity Transmission Company “EETC” to approve Siemens High Voltage factory in Egypt and for other products development initiatives.• Succeeded in winning Siemens Egypt first substation contract in Cement market, followed along with consistent market share increase in Cement market till leadership position [Arabian Cement & others].

Actively managed the preparation and negotiation for all ABB quotations/contracts for High Voltage Substations and Power Transformers.

Selected Significant Milestones:• Founded ABB strong base in fertilizers market [Alex.Fert. with ThyssenKrupp].• Managed all ABB quotations in Yemen.• Succeeded in winning ABB Egypt first substation contract in Generation Market and with PGESCo [Nubariah 500 kV].• Succeeded in winning ABB Egypt first substation contract with Army [Abou Zabaal].

Selected Significant Milestones:• Succeeded in winning ABB’s unique substation contract with longest ever OPGW cables. Contract negotiated during the World Glass Crises in 2001[Sheikh Zayed S/S].• Actively participated in ABB exceptional quotation for High Voltage Laboratory, Short Circuit Laboratory and Tower Testing Station to EETC.• Established quite strong sup-suppliers network, led to improve ABB competitiveness existence in substation market in Egypt.