- Managed day-to-day community engagement and the overall strategy of the University’s official social media channels, including Instagram, Facebook, Twitter, YouTube, Snapchat and LinkedIn- Created identifiable goals in line with the University's business strategy to measure the outcome of social media campaigns and the overall success of the channels - Developed and delivered University-wide social media policies and platform-specific training for students, staff and academics- Created engaging content to share University messaging, including videos, photos, graphics, blogs, and press releases- Liaised with a variety of stakeholders to raise the reputation of the University, including the marketing team, the digital team, students, staff, journalists, online influencers, politicians, celebrities and members of the royal family - Mentored and managed multiple student interns and recent graduates during their placements with the press team- Acted as the University’s main point of contact for trends, ideas and guidance on social media

- Produced live social media coverage of campus events- Photographed, filmed, and interviewed attendees at campus events- Created detailed reports analyzing results of event coverage

- Worked under deadline to produce same-day news stories- Conducted in-depth interviews with government officials, academics and local residents- Directed videographers and fellow reporters while producing stories

- Actively participated in daily pitch meetings to determine most pertinent stories to air - Drafted clear and concise scripts under deadline for multiple newscasts per day - Assisted reporters/photographers/editors on location to produce live newscast

- Researched and pitched story ideas for hourly radio broadcasts- Conducted interviews to write, edit, and record short wraps for hourly broadcasts- Creatively incorporated natural sound into pieces for hour-long news magazine

- Interpreted direction from producers during live newscasts- Operated cameras and teleprompter during newscasts- Instructed fellow production members on proper newscast procedures

- Pitched, filmed, wrote, and edited entertainment packages for news magazines- Wrote and performed tosses for entertainment segments- Appointed reporting duties to entertainment crew during shoots