Worked cross-functionally to support corporate marketing and demand generation activities.Assisted in managing and writing for the corporate blog program.Assisted in planning, designing, testing and executing marketing campaigns in Marketo, including webinars, events, white papers, content syndication and email nurtures.Supported in managing the marketing technology stack and Marketo administration including: lead scoring, nurture engagement programs, lead management, campaign tracking, database health, targeting and segmentation, email testing strategy, and alignment with sales, sales operations, and marketing team members.Worked closely with the email marketing manager for email sends and nurture programs.Reported on program performance to target areas for improvement.

Designed and implemented engaging media content specific to marketing campaigns of various accounts.Expanded company recognition through the development of compelling pitch letters and press releases. Maintained existing media lists and researched media outlets to further the extensive media lists for upcoming stories.Monitored and reported on assigned media outlets for daily publicity mentions.