Ashutosh Bhaskar Email & Phone Number

United Kingdom

United Kingdom

Canterbury, England, United Kingdom

- Part of the College and Community Life team where I play the role of a community manager (RLA) for the biggest student accommodation on campus, Parkwood. - Primarily worked towards creating an environment that fosters a sense of community and inclusiveness among the 2000+ residents by regularly organizing activities and events. - Handled the allocated budget to put out an average of 3 events per month. The events included board games nights, paint & sip, movie nights, sustainability walks, mindfulness sessions, movie nights, chocolate-tasting sessions and cheese-tasting sessions. - Addressed any problems that students were facing while settling in on campus. Signposted them to the right departments to seek expert advice and ensured they were set up for success during their time at university. - Developed long-lasting relations with students over my tenure as an RLA. Received positive feedback on how these activities helped them make new friends, overcome being homesick and significantly reduced stress. - Worked in collaboration with the Canterbury city council to raise awareness on safe night outs for students. Educated and handed out spike protectors and safety alarms as a part of the initiative. - Assisted during open days and accommodation viewings and represent the university at other events as needed. - Created video content for the accommodation team on the different types of accommodation, what to pack, how-to videos and interviews with existing students.

- Handled 20+ "Premium" segment accounts for Walmart advertising. These clients verticals included FMCG, fresh foods, health supplements & nutrition, kids' toys, electronics, and stationery. The average combined monthly budgets were over $200K.-Engaged with CXOs/Ecommerce & marketing heads of emerging and growth brands (including D2C and Ecommerce aggregators) across multiple categories and advocated as a Walmart advertising and product expert for SP and SBA ads. Consulted and educated advertisers with insights and solutions to achieve greater results on Walmart.com and In-store sales.- Built a range of client-specific custom dashboards on Sigma. These visualizations helped brands drive internal conversations and take critical business decisions on product lines, budgets, sales channels, etc.- Regular campaign metrics such as Ad spend, CTR, conversion rates, and ROAS were constantly monitored and optimized for higher performance. However, providing actionable insights on flagship metrics of ACOS, and TACOS allowed clients to get granular on their profit margins at an item level.- Worked in tandem with the product team to test out any new features rolled out while also suggesting relevant feature inclusions. These suggestions remarkably increased the user experience for self-serve clients.- Experimented (A/B testing) and implemented new optimization techniques for clients to improve performance and drive incremental revenue, while scaling those techniques for the entire BoB.- Maintained a deep understanding of our solutions and educated clients about the most relevant features/functionality for their specific business needs. (Eg: market intelligence, day parting, automated bidder, NCC, etc)- For most retailers, the pandemic had changed any previous seasonal trends. Initiated a project of collecting and exploring new seasonal trends to help develop suitable strategies that ensure high efficiency.- Maintained a low churn rate of < 6% for the business.

India

-Primarily involved in creating, analyzing, optimizing native and programmatic (DSP) campaigns, thus helping advertisers meet and exceed their performance goals-Responsible for managing clients in the North American region with a vertical focus on retail and financial sectors -Spearheaded an "Insights" project that focuses on finding opportunities for the larger team to propose incremental ideas to clients. Assets and digital activity across all channels were reviewed to churn out the best proposals. The project resulted in an increased revenue of $400,000 in Q2-Solely responsible for closing an incremental of $75,000 for a "Health & Wellness" giant in the USA -Initiated the automation of multiple recurring reports for the onshore team. This resulted in saving 15 effective hours per week-Active member of the core group to drive the "Strategic Upsell Project". The project involves tapping in to digital data points of clients from 1st party sources (Verizon Media) and 3rd party sources such as Pathmatics, MOAT Pro and SimilarWeb. After comprehensive analyses, optimization and feature adoption opportunities are presented to and implemented by the onshore team-Proactively co-ordinated with the onshore team to provide strategic solutions to improve campaign performance and spend budgets in an optimal manner-Smoothly managing big ticket clients with campaigns running on all native ad formats such as static, video, mail ads, app installs and dynamic product ads-Constantly tracking performance metrics such as CTR, CPA, ROAS while parallelly optimizing for site bids, ad group bids, domain blocks and audience segments-Nominated for a "LEAD award" (service excellence), "Rookie of the Half" and "Rockstar Rookie" award in the first 3 months of employment

India

- Took up the role of a PMO (Project Manager) for an American FSO client in the insurance sector and an American agricultural chemical and seed company- As a part of EY GDS, handled a team of over 100 resources across multiple competencies such as SAP SDM, RT-GRC, D&A, Actuarial, Salesforce, Automation, and Cybersecurity. - Created weekly reconciliation reports to ensure the variance in charged hours were within the permissible range. A measure taken to ensure the client is not charged in excess or deficit. - Generated monthly status updates on the overall health of the project for the perusal of the EY US Leadership team.- Closely involved in all project audit activities. Developed and implemented processes and checks to streamline all the non-conformities based on the audit report. Some of these measures have now been implemented as "Best practices" in the company.- Developed and regularly updated the BCP (business continuity planning) document for the respective projects. In times of disruption, the processes laid out in the document have been carried out. - Extensively connected and coordinated with the managers and senior managers in developing the monthly project reports. Furthermore, spearheaded internal ideation sessions to bring out new ideas with a cohesive approach of adding extra value to the project. - The role required a broad usage of MS-Excel, Power BI and SharePoint to create, develop, share and store all project-related reports and documents.- Achieved a Bronze badge in "Data visualization"

India

-In charge of handling SEO projects for Mojhi to increase organic rankings & Domain Authority of the company's website-Successfully improved the DA of the website from 29 to 34 in a matter of 8 months using only white hat SEO techniques-Created and delivered over 1,00,000 words of SEO-friendly content -Revamped the entire blog using Wordpress as a content management system - https://www.mojhi.com/blog/ -Published about 50 SEO-friendly blogs, some of which rank in the first page of a Google search-Handled one of Mojhi's major SEO projects, "Uganda Safari". The aim was to rank on page 1 in US for the search query - Uganda Safari. Successfully improved the ranking from 84 to 4, over a period of 4 months. Changes in terms of design, content, keywords, long tail keywords & technology were extensively implemented alongside a robust link-building exercise. Additionally, the page is now also on the featured snippet portion of the Google search results.-Initiated & spear-headed blogger collaborations for guest posts which helped Mojhi increase its organic traffic by 7%-Solely co-ordinated with an external PR agency for all of Mojhi's PR requirements. Furthermore, created content for the same & ensured an average of 9 press releases every month for maximum brand visibility. -Handled sales for a brief period of 2 weeks and was successful in bringing in business worth $14,000

Bangalore

Internship:Worked as the head of business development. Handled a large part of the operations.

Bangalore

Internship:Created a social media campaign using bit-strips. Generated online sales through word of mouth and referral codes.

Bangalore

Internship: Created a marketing campaign for their new product. Was closely involved in the designing of brochures and flyers for the same. Extensive on-boarding and lead generation.

Bangalore

Internship:Onboarding of new clients to trade in stock markets. Worked on personal financial planning of the generated leads. Aimed at helping the middle class family make better investment decision.

Bangalore

Internship:Mainly dealt with promotion of offers and lead generation. Dealt with the basics of crowd management and understood the functioning of a retails store during peak seasons of sale.

Master'S Degree, Business Analytics, Merit

Master'S Degree, Marketing, Merit

Bachelor'S Degree, Marketing