Business Development & Go-To-Market Strategy for the Media, Entertainment & Sports vertical* Lead team of sales managers for growing 'Next Ten' large accounts* GTM and value propositions for Gaming & Esports, EdTech and OTT sectors in India* Solution building involving edge compute, virtualized & remote production, content delivery

Product Marketing Manager for the Media, Entertainment & Sports vertical* Executed the brand redesign for vertical across sales enablement and digital properties* Global integrated marketing campaigns across email, paid media, telemarketing and events

Global Sponsorships Manager for the Formula 1, MotoGP, Mercedes-AMG Petronas Motorsport and Williams Racing relationships* In-charge of Activation planning, public relations, innovation programs, track-side customer showcase

Product Launch & Brand Architecture for new category/product portfolio at Skinn by Titan* Fragrance industry: market trends, competitive landscaping, consumer contacts, retailer visits * Development & testing of positioning concepts for new category* Identification of sales channels, point-of-sale visibility, sales tools, product creatives* Creating marketing communication briefs for digital, PR and traditional media

Program development for the 'Informal Sector Skills Initiative' - Skill & Udyog Mitra model of Tata Trusts in Mizoram, with the North East Initiative Development Agency (NEIDA)

Development of the Group's position and ecosystem play in the areas of: a) Smart Home Automation: business models, IoT platforms, applications, sensors & hubsb) Virtual Digital Assistants: automatic speech recognition, natural language processing

* Concept and prototype development of a Fleet Management System mobile application for small & medium-sized commercial vehicle fleet owners to refine Tata Motors' positioning as a one-stop business solution-provider for its partners.* App prototype incorporated a vehicle-wise P&L model powered by inputs from vehicle telematics

* Created a digitization plan for EEC Global's business processes: a step-wise approach to automate each student's coaching schedule, university applications and visa processing.* EEC Global is among Gujarat's largest IELTS & GRE Coaching Centers.http://eecglobal.com/

* Worked on the financial and supply chain implications of the change in Indirect Tax regime on the Indian Steel Industry- introduction of Goods & Services Tax. Shared recommendations in the areas of raw material procurement, associated sectors of mining, real estate & automotive, warehouse locations, and ERP systems.* Developed company's positioning during successive stages of the government's Perform, Achieve & Trade scheme (PAT) on renewable certificates trading for energy-intensive… Show more * Worked on the financial and supply chain implications of the change in Indirect Tax regime on the Indian Steel Industry- introduction of Goods & Services Tax. Shared recommendations in the areas of raw material procurement, associated sectors of mining, real estate & automotive, warehouse locations, and ERP systems.* Developed company's positioning during successive stages of the government's Perform, Achieve & Trade scheme (PAT) on renewable certificates trading for energy-intensive industries. Show less

Interned with the Piping Division of L&T Hydrocarbon's Mid & Downstream Business Unit.